United States Vermouth Market Size, Share, and COVID-19 Impact Analysis, By Product (Dry and Sweet), By Distribution Channel (Off Trade and On Trade), and United States Vermouth Market Insights, Industry Trend, Forecasts to 2035

United States Vermouth Market Size Insights Forecasts to 2035

• The US Vermouth Market Size Was Estimated at USD 2,258.9 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 8.21% from 2025 to 2035
• The US Vermouth Market Size is Expected to Reach USD 5,378.7 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the United States Vermouth Market Size is anticipated to reach USD 5,378.7 Million by 2035, growing at a CAGR of 8.21% from 2025 to 2035. The expansion of the United States vermouth market is propelled by low alcohol cocktails scented with herbs and spices are becoming more and more popular.

Market Overview

The Vermouth is an aromatised, fortified wine that has been infused with a variety of botanicals, including fruits, flowers, seeds, roots, herbs, and spices. For the most part, consumers are drinking these fortified wine varietals as an apéritif, with 75.0% of the wine content being flavoured with alcohol and various botanicals such as herbs, roots, spices, flowers, barks, and seeds for scent. As consumers are considering more contemporary alcohol drinks, i.e., cocktails as opposed to traditional alcohol drinks, i.e., gin and brandy, the growth of the craft cocktail movement is tied to significant market potential within the vermouth sector as it is. An increase in demand for vermouth can also be attributed to the versatility and aromatic taste of vermouth. One rapidly growing trend in mixology, i.e., the movement of creating innovative and beautifully crafted cocktails, is also adding more demand for vermouth as a spirit. More bars and restaurants are working with vermouth as a common ingredient as they aim to develop more creative options for cocktails, while consumers want premium and distinctive drinking experiences, often in line with consumers pursuing artisan and premium alcoholic beverages. Mixologists and bartenders are constantly applying vermouth and creating varieties of both classic and contemporary cocktails to increase customer interest and engagement, along with building repeat business with venues that can create the unique drinking experience.

Report Coverage

This research report categorizes the market for the United States vermouth market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States vermouth market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States vermouth market.

Driving Factors

The growth of the United States vermouth market is boosted by the increase in low-alcohol beverages. Adult customers, particularly millennials who visit pubs and restaurants, are embracing opportunities for higher-end drinks that have a lower alcohol percentage. The desire for more sophisticated options with lower alcohol content is likely to become more relevant as consumers continue to discover the lifestyle benefits of drinking in moderation, which is part of a larger movement towards more health-conscious consumerism.

Restraining Factors

The United States vermouth market faces obstacles like the increased competition from craft breweries and many different types of alcoholic beverages that would be substitutes for vermouth. In many cases, the substitutes directly compete for the same audience that vermouth customers largely target, especially adult consumers and millennials who will visit restaurants and other places that serve drinks.

Market Segmentation

The United States vermouth market share is classified into product and distribution channel.

• The sweet segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period.

The United States vermouth market is segmented by product into dry and sweet. Among these, the sweet segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period. Due to its sweet taste and low alcohol level, it is gaining popularity among young people and adults alike as one of the best alternatives to hard drinks like gin and other spirits. The US consumers consider it one of the most socially acceptable alcoholic beverages. The region is also drinking more sweet vermouth, partly as a result of these trends.

• The off-trade segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the United States vermouth market is segmented into off-trade and on-trade. Among these, the off-trade segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is propelled by the increasing consumer preference for vermouth as an appetiser, and the rising consumption of the off-trade distribution channel to buy the wine. Furthermore, increasing desire for low ABV drinks versus other alcoholic drinks like gin will also support category growth in the upcoming years among the large consumer.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States vermouth market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Quady Wines 
• Ransom Spirits
• Uncouth Vermouth
• Martini & Rossi
• Cinzano
• Cocchi
• Carpano
• Vya Vermouth
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States vermouth market based on the following segments:

United States Vermouth Market, By Product

• Dry
• Sweet

United States Vermouth Market, By Distribution Channel

• Off Trade
• On Trade