United States Two-Wheeler Market Size, Share, and COVID-19 Impact Analysis, By Type (Scooters, Mopeds, Motorcycle, and Electric Two-Wheeler), By End-Users (Cruiser, Adventure, Touring, Standard, and Sports), and United States Two-Wheeler Market Insights, Industry Trend, Forecasts to 2033

Industry: Automotive & Transportation


United States Two-Wheeler Market Insights Forecasts to 2033

  • The United States Two-Wheeler Market Size was valued at USD 10.12 Billion in 2023.
  • The Market Size is growing at a CAGR of 3.80% from 2023 to 2033
  • The United States Two-Wheeler Market Size is expected to reach USD 14.69 Billion by 2033

United States Two-Wheeler Market

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United States Two-Wheeler Market is anticipated to exceed USD 14.69 Billion by 2033, growing at a CAGR of 3.80% from 2023 to 2033.


Market Overview

A two-wheeler is a type of transportation that operates on two wheels and is propelled by a two- or four-stroke motor. These small, agile vehicles are sometimes referred to as mopeds, scooters, or motorbikes. Because of their nimbleness, fuel economy, and simplicity of use in crowded areas, two-wheelers are commonly utilized. Two-wheeler lovers opt for them because of their speed, performance, stylish designs, and powerful engines. Nevertheless, scooters are primarily recognized for their convenience in urban settings, serving as a cost-effective and readily available form of transportation. Two-wheelers are significant in the transportation sector as they are frequently utilized for leisure, travel, and professional racing. With an annual volume that has been consistent at roughly fifty thousand units for more than ten years, the two-wheeler market in the United States ranks as the 14th largest in the world and is also one of the most stable. While Americans used to buy the iconic local brand, Harley-Davidson, a number of other brands with a broad product line have recently entered the market. Over the course of the forecast period, the region's demand for motorbikes is anticipated to be fueled by the abundance of disposable cash. Market participants are engaged in the creation of novel and distinctive vehicle categories, including motorcycles and scooters. Additionally, they provide rider-friendly custom designs in an effort to draw in more clients and raise market demand overall. The motorbike is also an attractive product because of its improved engines, which provide more fuel efficiency than cars, low cost, and ease of operation in crowded regions.


Report Coverage

This research report categorizes the market for the United States two-wheeler market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the two-wheeler market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the two-wheeler market.


United States Two-Wheeler Market Report Coverage

Report CoverageDetails
Base Year:2023
Market Size in 2023:USD 10.12 Billion
Forecast Period:2023-2033
Forecast Period CAGR 2023-2033 :3.80%
2033 Value Projection:USD 14.69 Billion
Historical Data for:2019-2022
No. of Pages:190
Tables, Charts & Figures:110
Segments covered:By Type, By End-Users
Companies covered::Harley-Davidson, Honda Motor Co., Ltd., Polaris Industries, Inc., Kawasaki Heavy Industries, Ltd., Yamaha Motor Co., Ltd., Suzuki Motor Corporation, KTM AG, BMW AG, Triumph, Ducati, and other key companies.
Pitfalls & Challenges:Covid-19 Empact, Challenges, Growth, Analysis.

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Driving Factors

Numerous important factors are contributing to the strong expansion of the two-wheeler sector in the United States. First off, the market has advanced due to the growing demand for affordable, fuel-efficient transportation. Furthermore, people are choosing nimble and agile two-wheelers as handy forms of transportation due to the growing urbanization and traffic in cities. In addition, the increase in disposable income has given customers more purchasing power and increased interest in owning personal cars, especially two-wheelers. In addition, the market for electric two-wheelers has grown as a result of a change towards environmentally beneficial forms of transportation brought about by rising awareness of environmental issues. Simultaneously, industry-wide technology developments including enhanced fuel efficiency, safety features, and connectivity possibilities have drawn in a wider customer base. Two-wheelers are more popular in crowded metropolitan settings due to their ease of mobility and lower parking space requirements.


Restraining Factors

Sedans, SUVs, and other four-wheelers offer more comfort, safety, and convenience compared to two-wheelers. For long-distance rides, people therefore like four-wheelers.


Market Segmentation

The United States two-wheeler market share is classified into type and end-users.


  • The motorcycle segment is expected to hold the largest market share through the forecast period.   

The United States two-wheeler market is segmented by type into scooters, mopeds, motorcycle, and electric two-wheeler. Among them, the motorcycle segment is expected to hold the largest market share through the forecast period. As a result of the high consumption rate and the existence of important industry participants engaged in the creation of a wide range of products. To appeal to a new generation of power-sports enthusiasts, the manufacturers are concentrating more on creating motorcycles with smaller engines, straightforward designs, and reasonable prices.


  • The cruiser segment dominates the market with the largest market share over the predicted period.

The United States two-wheeler market is segmented by end-users into cruiser, adventure, touring, standard, and sports. Among them, the cruiser segment dominates the market with the largest market share over the predicted period. Technology developments have led to enhanced comfort and luxury, which is one of the main drivers driving the market's growth. Increased efforts by significant industry participants to improve the fuel efficiency and design of cruiser bikes are also anticipated to boost market expansion.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States two-wheeler market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.


List of Key Companies

  • Harley-Davidson
  • Honda Motor Co., Ltd.
  • Polaris Industries, Inc.
  • Kawasaki Heavy Industries, Ltd.
  • Yamaha Motor Co., Ltd.
  • Suzuki Motor Corporation
  • KTM AG
  • BMW AG
  • Triumph
  • Ducati


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting And Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Recent Developments

  • In July 2023, A spinoff of Harley-Davidson Unveiled by LiveWire, the second motorcycle has a top speed of 103 mph.


Market Segment

This study forecasts revenue at United States, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the United States Two-Wheeler Market based on the below-mentioned segments:


United States Two-Wheeler Market, By Type

  • Scooters
  • Mopeds
  • Motorcycle
  • Electric Two-Wheeler


United States Two-Wheeler Market, By End-Users

  • Cruiser
  • Adventure
  • Touring
  • Standard
  • Sports

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