United States Social Media Listening Market Size, Share, and COVID-19 Impact Analysis, By Application (Brand Management, Competitive Analysis, Customer Experience Management, Market Research, and Crisis Management), By Deployment Model (On-Premise, Cloud-Based, and Hybrid), and United States Social Media Listening Market Insights, Industry Trend, Forecasts to 2035.

United States Social Media Listening Market Insights Forecasts to 2035

• The U.S. Social Media Listening Market Size was estimated at USD 1.87 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 12.95% from 2025 to 2035
• The USA Social Media Listening Market Size is Expected to Reach USD 7.14 Million by 2035

According to a research report published by Spherical Insights & Consulting, The United States Social Media Listening Market Size is Anticipated to reach USD 7.14 Million By 2035, Growing at a CAGR of 12.95% from 2025 to 2035. The USA social media listening market is growing due to increased social media usage generating vast data, advancements in AI and machine learning enhancing analysis, and rising demand for real-time consumer insights. Businesses leverage these tools to improve marketing strategies, monitor brand reputation, and gain competitive intelligence, driving widespread adoption and market expansion.

Market Overview

The United States social media listening market defines the technologies and platforms that monitor, analyze, and interpret conversations and trends across social media channels. These tools help businesses understand consumer sentiment, track brand reputation, and identify emerging market trends. The market is driven by increasing social media adoption, rapid digital transformation, and advancements in artificial intelligence and machine learning that enable real-time, accurate data analysis. Strengths of the market include the ability to deliver actionable insights, support targeted marketing campaigns, and enhance customer engagement. Opportunities arise from growing demand for competitive intelligence, influencer marketing, and integration with other business analytics tools. Additionally, the rise of video content and new social platforms presents avenues for innovation. Government initiatives promoting data privacy and digital infrastructure improvements also support market growth by fostering consumer trust and expanding internet accessibility. Overall, the U.S. market benefits from a strong technology ecosystem, extensive social media penetration, and increasing corporate reliance on data-driven decision-making, positioning it as a global leader in social media listening solutions.

Report Coverage

This research report categorizes the market for the United States social media listening market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States social media listening market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States social media listening market.

Driving Factors

The widespread adoption of social media platforms generates vast volumes of user-generated content that businesses analyze for consumer insights. Technological advancements in artificial intelligence and machine learning have significantly enhanced the accuracy and efficiency of social listening tools, enabling real-time sentiment analysis and trend identification. Growing demand for personalized marketing strategies and improved customer engagement further drives market expansion. Additionally, companies seek to monitor brand reputation and manage crises proactively by leveraging social listening data. The rise of influencer marketing and competitive intelligence also contributes to market growth. Furthermore, increasing digital transformation across industries and the need for data-driven decision-making accelerate adoption. Enhanced internet penetration and government support for digital innovation provide a favourable environment, collectively boosting the market's development and adoption.

Restraining Factors

The data privacy concerns, stringent regulations, and challenges in managing vast and unstructured social media limit market growth and slow widespread implementation. Additionally, the high cost of advanced analytics tools and the complexity of integrating social listening with existing systems hinder adoption.

Market Segmentation

The United States social media listening market share is classified into application and deployment model.

• The brand management segment held a substantial share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United States social media listening market is segmented by application into brand management, competitive analysis, customer experience management, market research, and crisis management. Among these, the brand management segment held a substantial share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to businesses’ increasing focus on maintaining a positive brand image and engaging effectively with consumers. Social listening tools help monitor brand mentions, track sentiment, and respond to customer feedback in real time, enabling companies to strengthen loyalty and reputation, which drives the segment’s leading market share.

• The cloud-based segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The U.S. social media listening market is segmented by deployment model into on-premise, cloud-based, and hybrid. Among these, the cloud-based segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is attributed to its scalability, cost-effectiveness, and ease of access. Cloud solutions enable real-time data processing and remote collaboration, making them ideal for businesses of all sizes. Additionally, the cloud model supports seamless updates and integration with other tools, driving widespread adoption and market leadership.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States social media listening market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Sprinklr
• Meltwater
• Brandwatch
• Sprout Socia
• Hootsuite
• BuzzSumo
• Mention
• Awario
• Keyhole
• Brand24
• YouScan
• Iconosquare
• Digimind
• Zignal Labs
• Khoros
• Others

Recent Developments:

• In February 2024, Brand24 enhanced its platform by introducing monthly AI insights with actionable trends delivered directly to users, relocating AI insights to the Summary Tab for easier access, and adding an author filter in the Mention Tab to better sort and analyze mentions. These updates improve user experience and provide more valuable media monitoring insights.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the U.S., regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States social media listening market based on the below-mentioned segments

USA Social Media Listening Market, By Application

• Brand Management
• Competitive Analysis
• Customer Experience Management
• Market Research
• Crisis Management

USA Social Media Listening Market, By Deployment Model

• On-Premise
• Cloud-Based
• Hybrid