United States Rice Market Size, Share, and COVID-19 Impact Analysis, By Product (Long-grain, Medium-grain, and Short-grain), By Distribution Channel (Offline and Online), and United States Rice Market Insights, Industry Trend, Forecasts to 2035

United States Rice Market Insights Forecasts to 2035

• The US Rice Market Size Was Estimated at USD 8,719.9 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 3.91% from 2025 to 2035
• The US Rice Market Size is Expected to Reach USD 13,300.9 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, The United States Rice Market Size is anticipated to reach USD 13,300.9 Million by 2035, Growing at a CAGR of 3.91% from 2025 to 2035. The expansion of the United States rice market is propelled by the growing restaurant and food industry.

Market Overview

Rice is a cereal grain produced by the annual grass species Oryza sativa. More than half of the population uses rice as their primary source of food, and the US has the greatest consumption of rice. As new developments in rice mill machinery and packaging continue to occur everywhere, demand for the product grows in the US. The market is still expanding as long-grain rice trade rises as a result of the need for unique rice types. The expansions in the fast-food sector also help to boost the market with the continued changes in eating habits and lifestyles, expected to be a considerable market growth over the forecasting period. The shift to a younger generation, a growing population, and an increase in disposable income are expected to also develop the market.

The USDA Farm Service Agency Rice Production Program gave rice growers up to $250 million in direct payments based on planting in 2022, helping to ensure stability and liquidity for the growers. The Market Access Program (MAP) and Foreign Market Development (FMD) program helped back to secure growth in export opportunities and is currently allocated about $5 million per year to USA Rice projects to help achieve a significant increase in exports and market development.

Report Coverage

This research report categorizes the market for the United States rice market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States rice market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States rice market.

Driving Factors

The growth of the United States rice market is boosted by urbanisation, rising disposable income, and consumer preferences shifting towards specialty and premium aromatic rice in retail establishments presents an opportunity. The consumer demand for microwaveable cups and ready-to-eat packaging creates margin opportunities for processors with sophisticated packaging. A move to e-commerce platforms is leading to the penetration of markets into the tier-2 and tier-3 cities, and quality-oriented exporters are establishing a firm foothold in urban supermarket chains. In the United States, government support programs that provide minimum support prices, fertilizer, electricity, and other forms of subsidies protect farmers from market price volatility and also ensure profitability in farming rice.

Restraining Factors

The United States rice market faces obstacles like the individuals in rural areas are shifting to cities in search of improved employment opportunities, leading to reduced agricultural laborers and increased planting and harvesting costs. The rice sector has productivity improvements, but there are also limitations due to access to financial resources and fragmented land.

Market Segmentation

The United States rice market share is classified into product and distribution channel.

• The long-grain segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period.

The United States rice market is segmented by product into long-grain, medium-grain, and short-grain. Among these, the long-grain segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period. The segment is driven by the increasing consumer demand for specialty rice varieties such as basmati and jasmine. Moreover, the increase in health concerns from consumers has led to an increased demand for foods that are low in salt and high in fibre as a cancer prevention strategy.

• The offline segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the United States rice market is segmented into offline and online. Among these, the offline segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is propelled by grocery purchases, consumer goods, and food products such as grains. Consumers prefer the offline channel because they can see and examine the quality of the grains. In addition, the ease of access and searching for various grains at retailers is anticipated to drive the market growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States rice market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Riceland Foods, Inc.
• Riviana Foods Inc.
• Lundberg Family Farms
• Sun Valley Rice
• Koda Farms
• 4Sisters Rice
• Lotus Foods
• LaGrande Family Food Groups
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States rice market based on the following segments:

United States Rice Market, By Product

• Long-grain
• Medium-grain
• Short-grain

United States Rice Market, By Distribution Channel

• Offline
• Online