United States Retinol Market Size, Share, and COVID-19 Impact Analysis, By Type (Natural and Synthetic), By Application (Personal Care & Cosmetics, Dietary Supplements, Food & Beverage, Animal Feed, and Others), and United States Retinol Market Insights, Industry Trend, Forecasts to 2035

States Retinol Market Insights Forecasts to 2035

• The US Retinol Market Size Was Estimated at USD 200.9 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.41% from 2025 to 2035
• The US Retinol Market Size is Expected to Reach USD 322.9 Million by 2035

According to a research report published by Spherical Insights & Consulting, the United States Retinol Market is anticipated to reach USD 322.9 million by 2035, growing at a CAGR of 4.41% from 2025 to 2035. The expansion of the United States Retinol market is propelled by a variety of application industries, such as food and beverage, animal feed, and personal care and cosmetics.

Market Overview

Retinol is a fat-soluble form of vitamin A that plays a key role in maintaining healthy skin, vision, immune function, and cellular communication. It improves skin texture and addresses ageing indications, among other positive effects on the skin. It lessens the visibility of wrinkles, age spots and helps to revitalise collagen production. Given that a common component of anti-aging skincare products is retinol. Consumers' awareness of the detrimental effects that the products they use have on their bodies and health is growing. It is widely accepted that natural and organic items are healthier alternatives to ones that are manufactured or include chemicals. Natural and organic products are not formulated with parabens, sulfates, or artificial fragrances. Many consumers use skincare products that lack dangerous components. Retinol-based products are improved by this demand, which leads to a rise in formulations of natural and organic retinol. These products are commonly presumed to deliver good results while being gentle on the skin. Customers perceive the effectiveness of organic and natural retinol products as more effective compared to other retinol treatments. As consumers are seeking effective and gentle skincare, this has increased the demand for organic and natural retinol products. Many substances in traditional skincare products could cause sensitivities, allergies, and irritations in some consumers. Natural and organic retinol products use plant-based ingredients and have fewer adverse effects. Because of this, customers with sensitive skin prefer natural and organic retinol products as a more dependable and efficient option for their skincare regimen, and this acts as an upcoming growing trend for the Retinol market.

Report Coverage

This research report categorizes the market for the United States retinol market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States retinol market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States retinol market.

Driving Factors

The growth of the United States Retinol market is boosted by consumer which are becoming more aware of their skin's appearance and health to keep it looking young and glowing. As a result of growing awareness, skincare is now given more importance to keep skin looking healthy. Skin care knowledge is greatly impacted by the growth of beauty influencers and the expansion of social media platforms. Moreover, by targeting particular skin issues, combining retinol with hydrating ingredients, introducing sophisticated formulations with little irritation, utilising clean beauty trends, and utilising clinical research and digital marketing to increase consumer demand and trust, major players can expand the retinol market in the United States. For instance, in March 2025, Perricone MD launched two new retinol products that promised to banish fine lines and wrinkles for good. The serum claimed to deliver proven anti-aging results, and while there was initial skepticism, the before-and-after photos spoke for themselves.

Restraining Factors

The United States retinol market faces obstacles, as it is only used by individuals with more resilient skin because of the skin sensitivity and irritation it causes. Consumers who have sensitive, experience adverse reactions such as redness, dryness, and itching when using retinol-based products. The market for retinol products is reduced as a result of this restriction. An initial purging phase has been brought on by the powerful chemical retinol, during which the skin must acclimatise before reaping the benefits.

Market Segmentation

The United States retinol market share is classified into type and application.

• The synthetic segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period.

The United States retinol market is segmented by type into natural and synthetic. Among these, the synthetic segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period. The segment is driven by manufacturers who find synthetic retinol to be a more economical option because it is typically less expensive to make than natural retinol. Customers are guaranteed constant product quality because it is also more widely accessible, stable, and consistent in terms of potency and purity. Tretinoin, sometimes referred to as retinoic acid, is one of the most widely utilised synthetic retinoids.

• The personal care & cosmetics segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

Based on the application, the United States retinol market is segmented into personal care & cosmetics, dietary supplements, food & beverage, animal feed, and others. Among these, the personal care & cosmetics segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is propelled by the rising demand for anti-aging products. The demand for skincare products containing retinol has increased as a result of consumers' growing awareness of the substance's advantages in minimising the appearance of wrinkles and fine lines.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States retinol market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Biotics Research
• Beauty Solutions
• Drunk Elephant
• Archer Daniels Midland Company
• E.I. du Pont de Nemours and Company
• Nutraceutical Corporation
• Integrated Biopharma Inc.
• Pharmavite LLC, Bayer AG
• Eastman Chemical Company
• Others

Recent Development

• In April 2025, Obagi Medical introduced Retinol + PHA Refining Night Cream, their most recent innovation.  This cutting-edge composition strengthened the skin barrier, increased cell turnover, and produced a smoother, more even complexion by combining Entrapped Retinol with mild Polyhydroxy Acid (PHA) Gluconolactone.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States retinol market based on the following segments:

United States Retinol Market, By Type

• Natural
• Synthetic

United States Retinol Market, By Application

• Personal Care & Cosmetics
• Dietary Supplements
• Food & Beverage
• Animal Feed
• Others