United States Residential Air Purifier Market Size, Share, and COVID-19 Impact Analysis, By Type (Standalone/Portable and In-Duct), By Technology (HEPA, Activated Carbon, and Ionic Filters), and United States Residential Air Purifier Market Insights, Industry Trend, Forecasts to 2035

United States Residential Air Purifier Market Insights Forecasts to 2035

• The USA Residential Air Purifier Market Size is Expected to Grow at a CAGR of around 7.9% from 2025 to 2035.
• The United States Residential Air Purifier Market Size is Expected to Hold a Significant Share by 2035.

According to a research report published by Spherical Insights & Consulting, the U.S. residential air purifier market is expected to hold a significant share by 2035, growing at a CAGR of 7.9% from 2025 to 2035.  The growth of the United States residential air purifier market is driven by increasing awareness of indoor air quality, rising cases of respiratory issues and allergies, and concerns over pollutants such as dust, pet dander, and smoke. Additionally, the impact of wildfires, growing urbanization, and a heightened focus on health and wellness continue to boost consumer demand for air purification solutions.

Market Overview

The residential air purifier market in the US refers to products made to eliminate airborne contaminants from homes and flats. These purifiers usually remove dust, allergies, smoke, pet dander, mold spores, and other dangerous particles using HEPA filters, activated carbon, UV light, or ionizers. The industry is expanding significantly due to increased awareness of indoor air quality and its negative health effects. The need for efficient air filtration systems has increased due to factors like wildfire damage, increased respiratory disease prevalence, and growing pollution levels. Innovations in technology and advancements have led to the development of more efficient and user-friendly air purifiers, incorporating features like HEPA filters, UV-C sterilization, and smart connectivity. The U.S. residential air purifier market offers strong growth opportunities due to rising health awareness, frequent wildfire events, and increased urbanization. Advancements in smart home integration and filtration technologies enhance product appeal. E-commerce expansion, subscription-based filter services, and supportive government policies further drive adoption, positioning the market for sustained growth amid growing concerns over indoor air quality.

Report Coverage

This research report categorizes the market for the United States residential air purifier market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States residential air purifier market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States residential air purifier market.

Driving Factors

The increasing health awareness and the growing prevalence of respiratory conditions such as asthma and allergies, along with the rising concerns over indoor air pollution caused by dust, pet dander, mold spores, and volatile organic compounds, have pushed consumers toward air purification solutions. The frequent occurrence of wildfires, particularly in the western U.S., contributes to poor air quality and has also heightened demand for air purifiers. Technological advancements, including smart features and multi-stage filtration systems, have enhanced product appeal and efficiency. Additionally, the COVID-19 pandemic reinforced the importance of clean indoor air, influencing consumer behaviour and purchasing decisions. The growing trend of urbanization and smaller living spaces further drives the market by increasing exposure to pollutants.

Restraining Factors

The expenses incurred during the initial processes and ongoing maintenance costs can deter price-sensitive consumers. Additionally, limited consumer awareness in certain demographics about the long-term health benefits of air purifiers hampers adoption. Variability in performance standards and the presence of low-quality or counterfeit products in the market also undermine consumer trust, restricting widespread acceptance and market growth.

Market Segmentation

The United States residential air purifier market share is classified into type and technology.

• The standalone/portable segment held a substantial share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United States residential air purifier market is segmented by type into standalone/portable and in-duct. Among these, the standalone/portable segment held a substantial share in 2024 and is expected to grow at a significant CAGR during the forecast period. This dominance is primarily attributed to factors like affordability, portability, ease of installation, and a wider range of features such as smart controls and multi-layered filtration. In-duct systems, while offering whole-home coverage, are generally more expensive and require structural modifications, making them less popular for many residential applications. 

• The HEPA segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United States residential air purifier market is segmented by technology into HEPA, activated carbon, and ionic filters. Among these, the HEPA segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. HEPA air purifiers are incredibly popular because they are very effective at removing tiny airborne particles that can cause health problems. These filters clean the air, capture everything from dust and pollen to even smaller particles like bacteria and mold, all with a high level of accuracy. 

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States residential air purifier market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Alen Corporation
• Austin Air Systems
• Honeywell International, Inc.
• Guardian Technologies
• Rabbit Air
• Molekule
• ActivePure Technologies
• Lennox International Inc.
• A. O. Smith Corporation
• Rexair LLC
• IQAir North America
• Levoit
• Coway USA
• Winix America
• Dyson Inc.
• Others

Recent Developments:

• In January 2024, Airthings Kicks Off CES 2024, launched of two new products, including renew, Airthings’ first-ever smart air purifier. The company introduced two products designed to improve air, comfort, sleep quality, and productivity in the home.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the U.S., regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States residential air purifier market based on the below-mentioned segments:

USA Residential Air Purifier Market, By Type

• Standalone/Portable
• In-Duct

USA Residential Air Purifier Market, By Technology

• HEPA
• Activated Carbon
• Ionic Filters