United States Rainwear Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Pants, Jacket, Suits, and Others), By Materials (Nylon, Polyester Fabric, Vinyl, and Others), By End-User (Women, Men, and Kids), By Distribution Channel (Offline and Online), and US Rainwear Market Insights, Industry Trend, Forecasts to 2035

USA Rainwear Market Insights Forecasts to 2035

• The US Rainwear Market Size was Estimated at USD 0.79 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 5.41% from 2025 to 2035
• The USA Rainwear Market Size is Expected to reach USD 1.41 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the US Rainwear Market Size is anticipated to reach USD 1.41  Billion by 2035, Growing at a CAGR of 5.41% from 2025 to 2035.

Market Overview

The United States rainwear market is a specialized industry that manufactures, distributes, and sells waterproof garments for protection against rain and wet weather conditions. Waterproof clothing, including raincoats and jackets, keeps bodies and clothing dry during rainy weather. Due to rising demand and population expansion, the rainwear industry has grown rapidly in recent years. Demand is expected to rise as a result of factors like shifting weather patterns, improved rain gear, a rise in outdoor recreation lovers, and an increase in the working class. Growing environmental consciousness, however, is probably going to hinder market expansion. Nevertheless, the increased variety and new developments in rainwear design will present profitable prospects in the USA. The industry is anticipated to keep expanding as a result of the rising population and demand.

Report Coverage

This research report categorizes the market for the US rainwear market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the US rainwear market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the US rainwear market.

Driving Factors

The market for rainwear is experiencing growth due to the increasing use of rainwear in areas with high rainfall and snowfall, as well as the increasing involvement of individuals in outdoor activities like hiking, trekking, mountaineering, and camping. The market is influenced by the growing number of trekking places offering rental services for rainwear and accessories at affordable prices. The reliance on online shopping channels, the thriving e-commerce industry, and high-speed internet connectivity are also contributing to the growth of the market. Urban dwellers require practical solutions for unpredictable weather, and rainwear that is easy to carry, quick to dry, and suitable for professional or casual settings is gaining traction. The demand for lightweight, durable rainwear in sports and extreme outdoor activities is expected to positively impact the market. The development of waterproof materials and design features, such as ventilation and pockets, has made rain jackets more comfortable and watertight. Breathable rainwear keeps individuals dry while moving sweat away from their skin, making it perfect for activities that require physical activity.

Restraining Factors

The seasonal demand swings, fierce rivalry, consumer preference for multipurpose clothing, price sensitivity, supply chain interruptions, environmental concerns, material shortages, and logistical difficulties. It may hinder the growth of the market.

Market Segmentation

The USA rainwear market share is classified into product type, materials, end-user, and distribution channel.

• The jacket segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The US rainwear market is segmented by product type into pants, jacket, suits, and others. Among these, the jacket segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth is attributed to the aesthetic appeal, adaptability, availability in various clothing materials, existing in a variety of colors, lightweight, superior quality, and innovations in the jacket infrastructure, such as caps attached to the jacket.

• The polyester fabric segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The US rainwear market is segmented by material into nylon, polyester fabric, vinyl, and others. Among these, the polyester fabric segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This segment growth is owing to the greater strength, low absorbency, low cost, durability, dries quickly, widely used in rainwear, such as jackets and pants, and polyester rainwear contains fine pores that maintain the temperature.

• The men segment held the largest share in 2024 and is predicted to grow at a significant CAGR during the forecast period.

The US rainwear market is segmented by end-user into women, men, and kids. Among these, the men segment held the largest share in 2024 and is predicted to grow at a significant CAGR during the forecast period. This is attributed to the practical demands and current fashion trends, well-made, cozy, and fashionable rain gear, especially coats and jackets, participation in sports, professional commuting, and outdoor activities.

• The offline segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

The US rainwear market is segmented by distribution channel into offline and online. Among these, the offline segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. The segmental expansion is ascribed to as it offers a more tactile buying experience, customers can evaluate the fit, functionality, and quality of products in physical retail stores before making a purchase, fostering confidence in high-end or high-performance rainwear, accessibility, and quick service.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the US rainwear market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Vista Outdoor Inc.
• Newell Brands Inc
• Wildcraft India
• Patagonia Gold Corp Ordinary Shares
• Amer Sports Inc.
• NZ Seasonal Wear
• Stutterheim
• Others

Recent Developments:

• In August 2024, Galvin Green introduced a new hi-tech golf apparel collection featuring a fully waterproof PFC-free fabric. The Part Two range of jackets and pants is made from Pertex Shield Stretch fabric, offering a soft feel and best-in-class stretch. The brand's stretchiest jackets, the AMES and AMY, are available for men and women golfers.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the US rainwear market based on the below-mentioned segments:

US Rainwear Market, By Product Type

• Pants
• Jackets
• Suits
• Others

US Rainwear Market, By Materials

• Nylon
• Polyester Fabric
• Vinyl
• Others

US Rainwear Market, By End-User

• Women
• Men
• Kids

US Rainwear Market, By Distribution Channel

• Offline
• Online