United States Podcasting Market Size, Share, and COVID-19 Impact Analysis, By Genre (News & Politics, Society & Culture, Comedy, Sports, and Others), By Format (Interviews, Panels, Solo, Repurposed Content, and Conversational), and United States Podcasting Market Insights, Industry Trend, Forecasts to 2035

United States Podcasting Market Insights Forecasts to 2035

• The US Podcasting Market Size Was Estimated at USD 8382.7 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 19.9% from 2025 to 2035
• The US Podcasting Market Size is Expected to Reach USD 61693.5 Million by 2035

According to a research report published by Spherical Insights & Consulting, the United States Podcasting Market is anticipated to reach USD 61693.5 million by 2035, growing at a CAGR of 19.9% from 2025 to 2035. The expansion of the United States podcasting market is propelled by the growing need for personalised content, the expanding use of smart devices, and the growing popularity of streaming services.

Market Overview

Podcasting is the process of creating, producing, distributing, and publishing audio episodes online, typically as a part of a series. The rise in media consumption is another significant factor contributing to this trend, where smart personal audio devices are becoming indispensable items that individuals use every day. The innovation of spatial audio and the ability to have constant access to complete audio files are also critical factors contributing to user satisfaction and audio service demand, which ultimately fuels the expansion of the podcasting industry. Recent trends in this industry have shown an acceleration of podcast listeners over the previous timeframe. The reason for this is that more money has gone into the industry, and more users are listening to podcasts. Original content has increased as media companies and networks have entered into deals to produce professional, high-quality podcasts to capture listeners and stand out against competing media networks.  Also, there is an increasing number of podcasts with diversity and inclusion that discuss a range of perspectives and ideas on this industry.

Report Coverage

This research report categorizes the market for the United States podcasting market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States podcasting market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States podcasting market.

Driving Factors

The growth of the United States podcasting market is boosted by the increasing adoption of smartphones and smart speakers. These devices have embedded themselves into modern life, allowing consumers to listen to podcasts at their convenience, increasing user engagement and potential audience reach. Market growth has been directly driven by the integration of on-demand podcasts into typical tasks such as multitasking and commuting. Recent technological advancements continue to provide an increasingly accessible and attractive platform for insatiable audiences of podcast consumers, allowing market growth to address more audience reach a record-setting speeds.

Restraining Factors

The United States podcasting market faces obstacles, like the overwhelming amount of available content. New and emerging podcasters face existential challenges in grabbing the attention of potential subscribers when there are millions of podcasts available to them.

Market Segmentation

The United States podcasting market share is classified into genre and format.

• The news & politics segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period.

The United States podcasting market is segmented by genre into news & politics, society & culture, comedy, sports, and others. Among these, the news & politics segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period. The segment is driven by a growing demand for easily accessible, thorough examinations of current affairs. With traditional forms of media losing the trust of their audiences, podcasts represent another platform for investigative journalism and many interpretations of democracy. The increase in political podcasts that facilitate rounds of fact-based discussion and rely on evidence and research to inform audiences is the defining aspect of this market.

• The interviews segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

Based on the format, the United States podcasting market is segmented into interviews, panels, solo, repurposed content, and conversational. Among these, the interviews segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is propelled due to its ability to facilitate intimate conversations with important individuals across many fields. The sincerity and substance of interviews that allow viewers to see into the minds and lives of thought leaders, entertainers, and specialists will inevitably inspire devotion.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States podcasting market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• TuneIn
• Stitcher
• Megaphone
• iHeartMedia Inc
• Audacy Inc
• Apple Inc
• Amazon.com Inc
• Acast
• Libsyn Ads
• Others

Recent Development

• In April 2024, Amazon Music launched Maestro, an AI playlist generator currently in beta and available to a limited number of U.S. customers on iOS and Android. Furthermore, Amazon Music introduced a new AI feature that adds topic tags to podcast episodes, allowing listeners to discover related content by tapping these tags below the episode description.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States podcasting market based on the following segments:

United States Podcasting Market, By Genre

• News & Politics
• Society & Culture
• Comedy
• Sports
• Others

United States Podcasting Market, By Format

• Interviews
• Panels
• Solo
• Repurposed Content
• Conversational