United States Plant-based Chicken Sausage Market Size Insights Forecasts to 2032

• The United States Plant-based Chicken Sausage Market Size was valued at USD 223.8 Million in 2022.
• The Market Size is Growing at a CAGR of 11.00% from 2022 to 2032.
• The United States Plant-based Chicken Sausage Market Size is Expected to Reach 635.3 Million by 2032.

The United States Plant-based Chicken Sausage Market Size is Expected to Reach USD 635.3 Million by 2032, at a CAGR of 11.00% during the forecast period 2022 to 2032.    

Market Overview

Plant-based chicken sausage products are designed to mimic the properties of natural meats and are considered meat substitutes. In comparison to meat products, plant-based chicken sausage, for the most part, provides consumers with a more sustainable and environmentally friendly alternative to meat. They are made to look, taste, and desire meat products by using plants and other non-animal products. Plant-based chicken sausage is designed to have the texture, flavor, and appearance of meat products. Soybeans (and other legumes), wheat gluten, lentils, tofu, yuba, tempeh, and a nut spread are typically the first ingredients in plant-based meat substitutes. Plant-based chicken sausage offers a variety of advantages and disadvantages over traditional meat products. For example, most plant-based chicken sausages turn grey, which is unappealing to some consumers and has been dubbed the "cosmetic color problem." Another issue with plant-based meats is that, in addition to requiring color additives, they are frequently highly processed foods with a high concentration of additives when compared to traditional chicken sausage products.

Report Coverage

This research report categorizes the market for the United States plant-based chicken sausage market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States plant-based chicken sausage market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States plant-based chicken sausage market.

Driving Factors

Due to shifting consumer behavior, the plant-based foods sector is expected to grow rapidly during the forecast period. As consumers' concerns about health and animal welfare have grown, they have become more interested in vegetarian options. In addition, consumers want the same flavor and tenderness as chicken and other animal-derived meats. The COVID-19 outbreak fueled the vegan craze, prompting food corporations to launch a slew of plant-based chicken brands. As a result, falling meat production and increased demand for vegan meals are likely to drive the market for plant-based chicken sausage. Plant-based chicken sausage is high in micronutrients like zinc, iron, and calcium. As a result, rising awareness of the health benefits of plant-based meat over animal meat is propelling the market.

Restraining Factors

One of the primary limiting factors in the plant-based chicken sausage market is price. Companies offering plant-based chicken alternatives are attempting to keep prices low, as high prices for regular chicken are impeding the plant-based industry's rapid growth. Plant-based chicken costs more than regular chicken.

Market Segment

• In 2022, the burgers & patties segment accounted for the largest revenue share over the forecast period.

Based on the product, the United States plant-based chicken sausage market is segmented into burgers & patties, strips & nuggets. Among these, the burgers & patties segment has the largest revenue share over the forecast period. Burger patties dominated the market, and this trend is expected to continue during the forecast period due to faster production, flavor, convenience, and an abundance of supply. Burger patties are becoming increasingly popular on retail store shelves. These burgers' ingredients attempt to mimic the aroma, flavor, and "bleeding" texture of meat. Impossible Foods' Impossible Burger is made with a genetically modified form that mimics the natural heme-iron found in animals, giving the burger a distinct meaty flavor.

In 2022, the pea segment accounted for a significant revenue share over the forecast period.

Based on the sources, the United States plant-based chicken sausage market is segmented into soy, tofu, wheat, pea, oats, beans, and others. Among these, the pea segment has a significant revenue share over the forecast period. Customers who are allergic to soy can substitute peas. The appealing feature of pea protein is its lack of allergenicity and amino acid profile. It is regarded as a clean-label ingredient, with the additional benefits of being soy-free, gluten-free, and lactose-free. Beyond Chicken Sausage produces meat alternatives with pea protein, which gives their products a chewy, meat-like texture.

• In 2022, the hotel/restaurant/café segment accounted for the largest revenue share over the forecast period.

Based on the end user, the United States plant-based chicken sausage market is segmented into retail, hotel/restaurant/café. Among these, the hotel/restaurant/café segment has the largest revenue share over the forecast period. In response to the growing popularity of vegan and flexitarian diets, many restaurants, fast food chains, and casual dining establishments are devoting a section of their menu to "meat-free" options, which is expected to drive market growth. Key industry players are capitalizing on shifting consumer preferences and rising demand for more personalized, tailored services. Furthermore, burger patties, nuggets, and strips are gaining popularity in fast-food restaurant chains. These companies have introduced notable plant-based meat products aimed at health-conscious consumers.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States plant-based chicken sausage market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Beyond Meat
• Dietz & Watson
• Bilinski’s
• Conagra, Inc.
• Trader Joe’s
• No Evil Foods
• Tyson Foods, Inc.
• Thin N' Trim
• Sweet Earth, Inc.
• General Mills Inc.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In October 2022, JBS SA-owned plant-based meat division Planterra will cease operations in the United States in October 2022 to focus on growing alternative protein markets such as Europe and Brazil. This is primarily due to sluggish plant-based chicken sausage sales in the United States in 2022.

Market Segment

This study forecasts revenue at regional, and country levels from 2021 to 2032. Spherical Insights has segmented the United States Plant-based Chicken Sausage Market based on the below-mentioned segments:

United States Plant-based Chicken Sausage Market, By Product

• Burgers & Patties
• Strips & Nuggets

United States Plant-based Chicken Sausage Market, By Sources

• Soy
• Tofu
• Wheat
• Pea
• Oats
• Beans
• Others

United States Plant-based Chicken Sausage Market, By End-user

• Retail
• Hotel/Restaurant/Café