United States Nutraceutical Excipients Market Size, Share, and COVID-19 Impact Analysis, By Functionality (Binders, Fillers, Lubricants, and Disintegrants), By Source (Natural, Synthetic, and Semi-Synthetic), By Formulation Type (Tablets, Capsules, Powders, and Liquids), and United States Nutraceutical Excipients Market Insights, Industry Trend, Forecasts to 2035

United States Nutraceutical Excipients Market Insights Forecasts to 2035 

• The USA Nutraceutical Excipients Market Size is Expected to Grow at a CAGR of around 6.7% from 2025 to 2035.
• The United States Nutraceutical Excipients Market Size is Expected to Hold a Significant Share by 2035.

According to a research report published by Spherical Insights and Consulting, the U.S. nutraceutical excipients market Size is expected to hold a significant share by 2035, growing at a CAGR of 6.7% from 2025 to 2035. The U.S. nutraceutical excipients market is growing due to rising health awareness, increased demand for dietary supplements, and an aging population. Technological advancements enhance bioavailability and product stability, while clean-label trends boost natural excipient use. Regulatory support and personalized nutrition need further drive innovation, making excipients essential in modern supplement formulations.

Market Overview

The United States nutraceutical excipients market refers to the segment of the healthcare and nutrition industry focused on inactive substances used in the formulation of dietary supplements and functional foods. These excipients play crucial roles in ensuring stability, bioavailability, taste masking, and controlled release of active ingredients. The market is primarily driven by the rising demand for preventive healthcare, the growing consumption of dietary supplements, and increasing health awareness among consumers. The aging population and the rise in chronic lifestyle-related conditions further fuel this demand. A key strength of the market lies in technological advancements that enhance excipient functionality, including microencapsulation and nanotechnology, which improve absorption and efficacy. Consumer preference for clean-label and natural products has also spurred innovation in plant-based and non-allergenic excipients. Various opportunities continue to emerge in personalized nutrition, where tailored supplement formulations require specialized excipients for targeted delivery. Moreover, the growth of e-commerce has improved product accessibility. Government support, particularly through FDA regulations ensuring product safety and quality, has fostered a strong regulatory framework, encouraging manufacturers to adopt premium excipients.

Report Coverage

This research report categorizes the market for the United States nutraceutical excipients market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the USA nutraceutical excipients market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the U.S. nutraceutical excipients market.

Driving Factors

The growing consumer awareness about preventive healthcare and wellness has led to increased consumption of dietary supplements and functional foods. An aging population and rising incidence of lifestyle-related diseases further contribute to market expansion. Technological advancements in excipient formulation, such as nanotechnology and microencapsulation, enhance the effectiveness, bioavailability, and stability of active ingredients, making supplements more efficient. Additionally, the growing demand for clean-label and natural products fuels innovation in plant-based and non-allergenic excipients. The rise of personalized nutrition also creates demand for tailored formulations, requiring specialized excipient solutions. Combined with supportive regulatory frameworks that ensure quality and safety, these factors collectively drive sustained growth in the U.S. nutraceutical excipients market.

Restraining Factors

The high development and production costs, especially for advanced or natural excipients. Regulatory challenges and strict compliance requirements can delay product approvals. Limited awareness among small manufacturers about innovative excipient technologies and the availability of low-cost synthetic alternatives also hinders market growth and widespread adoption.

Market Segmentation

The United States nutraceutical excipients market share is classified into functionality, source, and formulation type.

• The binders segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The USA nutraceutical excipients market is segmented by functionality into binders, fillers, lubricants, and disintegrants. Among these, the binders segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to its critical role in maintaining tablet integrity and stability. Binders help hold ingredients together, ensuring consistent dosage and extended shelf life. Their multifunctional use as fillers or stabilizers enhances their value, making them essential in producing high-quality, effective nutraceutical products.

• The natural segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The U.S. nutraceutical excipients market is segmented by source into natural, synthetic, and semi-synthetic. Among these, the natural segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is attributed to increasing consumer demand for clean-label and naturally sourced ingredients. Natal excipients, derived from plant-based or organic sources, align with the growing preference for transparency and sustainability in product formulations. These excipients are perceived as safer and more compatible with health-conscious consumer choices, driving their widespread adoption in nutraceutical products.

• The tablets segment held a substantial share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United States nutraceutical excipients market is segmented by formulation type into tablets, capsules, powders, and liquids. Among these, the tablets segment held a substantial share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is because of its cost-effectiveness, ease of manufacturing, long shelf life, and consumer convenience. Tablets are the most widely used dosage form in the nutraceutical industry, allowing precise dosing and mass production. Their stability and portability make them a preferred choice for both manufacturers and consumers.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States nutraceutical excipients market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• DuPont Nutrition & Biosciences
• Kerry Group
• Cargill, Inc.
• Ashland Inc.
• BASF Corporation
• Ingredion Incorporated
• Roquette America, Inc.
• JRS Pharma LP
• Evonik Corporation
• Sensient Technologies Corporation
• SPI Pharma
• Colorcon Inc.
• Balchem Corporation
• Pharmatrans Sanaq
• MEGGLE USA, Inc.
• Others

Recent Developments:                

• In May 2024, Evonik presented its latest nutraceutical ingredient innovations at Vitafoods Europe 2024 in Geneva. It introduced the AvailOm® & Boswellia concept for joint health, shared new study results on IN VIVO BIOTICS™, and expanded its Healthberry® portfolio to the U.S. market, offering evidence-based ingredients to support consumer demand and brand differentiation in functional nutrition.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the U.S., regional, and country levels from 2020 to 2035. Spherical Insights has segmented the USA nutraceutical excipients market based on the below-mentioned segments:

United States Nutraceutical Excipients Market, By Functionality

• Binders
• Fillers
• Lubricants
• Disintegrants

United States Nutraceutical Excipients Market, By Source

• Natural
• Synthetic
• Semi-Synthetic

United States Nutraceutical Excipients Market, By Formulation Type

• Tablets
• Capsules
• Powders
• Liquids