United States Nail Salon Market Size, Share, and COVID-19 Impact Analysis, By Service (Manicure and Pedicure), By End-user (Men and Women), and United States Nail Salon Market Insights, Industry Trend, Forecasts to 2033

United States Nail Salon Market Insights Forecasts to 2033

• The U.S. Nail Salon Market Size was Valued at USD 2,658.9 Million in 2023
• The United States Nail Salon Market Size is Growing at a CAGR of 6.26% from 2023 to 2033   
• The USA Nail Salon Market Size is Expected to Reach USD 4,877.9 Million by 2033 

The United States Nail Salon Market Size is Expected to grow from USD 2,658.9 Million in 2023 to USD 4,877.9 Million by 2033, at a CAGR of 6.26% during the forecast period 2023-2033.   The U.S. nail salon market is growing steadily, driven by rising beauty awareness, diverse service offerings, and wellness trends, with strong demand for premium, hygienic, and personalized nail care experiences.  

Market Overview

The United States nail salon market is the sector that includes enterprises offering manicure, pedicure, and other nail treatment services, such as nail art, gel nail, acrylic nail, and other specialty treatments. The market is mainly driven by demand for beauty and personal care services from consumers. It covers conventional brick-and-mortar nail salons, mobile services, and increasingly available at-home nail care solutions by different brands. Moreover, the drivers in the US nail salon market are increasing consumers' demand for beauty and self-care treatments, expanding popularity of nail art and high-end treatments such as gel and acrylic nails, mounting emphasis on wellness and sustainability, and media and celebrity influence. Convenience and personalization of services are also driving market growth. Furthermore, leading participants in the U.S. nail salon market innovate by launching environmentally friendly products, sophisticated nail care technology, and individualized services. UV/LED gel systems, home-based nail kits, and customizable nail art help meet consumer needs for convenience, sustainability, and distinctive, high-quality experiences and fuel market growth.

Report Coverage

This research report categorizes the market for the US nail salon market based on various segments and regions forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the U.S. nail salon market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the USA nail salon market.

Driving Factors

The drivers in the U.S. nail salon market are the growth of hybrid salon-retail concepts, growing multicultural influences on nail fashion, and the expanding male customer base looking for grooming services. Moreover, incorporating wellness aspects such as aromatherapy and massage into nail treatments and collaborations with influencers for hyper-local marketing are driving differentiated growth.

Restraining Factors

Restraining factors include high competition leading to price wars, rising operational costs, health and sanitation concerns, and labor shortages due to reliance on skilled technicians, which limit scalability and profit margins.

Market Segmentation

The U.S. United States nail salon market share is classified into service and end-user.

• The manicure segment accounted for the largest share of the US nail salon market in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

On the basis of service, the United States nail salon market is divided into manicure and pedicure. Among these, the manicure segment accounted for the largest share of the United States nail salon market in 2023 and is anticipated to grow at a significant CAGR during the forecast period. This is due to their higher frequency of demand, shorter service time, and broader customer appeal. Regular upkeep, aesthetic preferences, and the popularity of gel and acrylic manicures drive consistent customer visits, making manicures a dominant revenue contributor for salons.

• The women segment accounted for a substantial share of the U.S. nail salon market in 2023 and is anticipated to grow at a rapid pace during the projected period.      

On the basis of end-user, the U.S. nail salon market is divided into men and women. Among these, the women segment accounted for a substantial share of the U.S. nail salon market in 2023 and is anticipated to grow at a rapid pace during the projected period. This dominance is driven by cultural emphasis on personal grooming, the popularity of nail art, and the perception of salon visits as a form of relaxation and self-care. The increasing disposable income among women further bolsters their spending on nail services.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the USA nail salon market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Regal Nails Salon & Spa
• DaVi Nails
• Hammer & Nail
• Prose Nails
• MiniLux
• Frenchies Modern Nail Care
• Bellacures
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In April 2024, British nail chain Townhouse mapped out extensive U.S. expansion. It launched its initial stateside salon off Rodeo Drive in Beverly Hills a month later. The 1,500-square-foot facility featured what the company termed signature and luxury manicures and pedicures, and nail colour replenishments and gel treatments ranging in price from $40 to $100. Five to six more locations were set to open in the Los Angeles market that year before the idea expanded to a second American market in 2025 with another 30 planned locations.

Market Segment

This study forecasts revenue at the USA, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the US nail salon market based on the below-mentioned segments

United States Nail Salon Market, By Service

• Manicure
• Pedicure

United States Nail Salon Market, By End-user

• Men
• Women