United States Nail Polish Remover Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Acetone-Based, Non-Acetone-Based, and Natural/Organic), By Formulation (Liquid, Wipes, and Gel), and United States Nail Polish Remover Market Insights, Industry Trend, Forecasts to 2035

United States Nail Polish Remover Market Insights Forecasts to 2035 

• The USA Nail Polish Remover Market Size is Expected to Grow at a CAGR of around 3.8% from 2025 to 2035.
• The United States Nail Polish Remover Market Size is Expected to Hold a Significant Share by 2035.

According to a research report published by Spherical Insights and Consulting, The U.S. nail polish remover market Size is expected to hold a significant share by 2035, growing at a CAGR of 3.8% from 2025 to 2035. The U.S. nail polish remover market is growing due to rising beauty awareness and nail art trends. Consumers prefer gentle, acetone-free, and natural formulas for safer nail care. E-commerce accessibility and innovative products with added benefits like aloe vera boost demand, driving market expansion aligned with health-conscious and eco-friendly preferences.

Market Overview

The United States nail polish remover market refers to products designed to effectively remove nail polish from nails, including acetone-based and non-acetone formulations catering to varied consumer preferences. The market is driven by rising beauty consciousness, the popularity of nail art, and increased DIY manicure trends showcased on social media. Growing awareness about the harsh effects of traditional acetone removers has led to a shift toward gentler, acetone-free, and plant-based alternatives.  The ongoing innovation in product formulations and expanding offerings that prioritize nail health and safety, which strengthens the market. The demand for eco-friendly packaging and organic, sustainable beauty products, appealing to environmentally conscious consumers, provides opportunities, along with the government regulations, especially in states like California, that limit volatile organic compounds (VOCs) in personal care items, pushing manufacturers to develop safer, compliant formulations. These initiatives promote sustainability and encourage industry innovation. As consumers increasingly seek safer, healthier, and environmentally friendly beauty solutions, the U.S. nail polish remover market is poised for steady growth, driven by innovation, regulatory support, and evolving consumer preferences.

Report Coverage

This research report categorizes the market for the United States nail polish remover market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the USA nail polish remover market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the U.S. nail polish remover market.

Driving Factors

The increasing beauty awareness and the growing popularity of nail art and DIY manicures, along with social media platforms, have amplified trends, encouraging consumers to experiment with creative nail designs, which boosts demand for effective and gentle nail polish removers. Additionally, rising concerns over the harsh effects of acetone-based removers have shifted consumer preference towards acetone-free and natural formulations that are less damaging to nails and skin. The growing focus on health and wellness has further fueled demand for products containing nourishing ingredients like aloe vera and vitamin E. E-commerce platforms have also played a crucial role by making a wide variety of removers easily accessible to consumers nationwide.

Restraining Factors

The skin sensitivity and allergic reactions caused by some chemical ingredients limit consumer use. Additionally, the strong odor and drying effects of acetone-based removers deter certain users. Market growth is also challenged by competition from alternative nail care products and strict regulations on volatile organic compounds (VOCs).

Market Segmentation

The United States Nail Polish Remover Market share is classified into product type and formulation.

• The acetone-based segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The USA nail polish remover market is segmented by product type into acetone-based, non-acetone-based, and natural/organic. Among these, the acetone-based segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to its superior effectiveness in quickly and efficiently removing all types of nail polish, including stubborn gel and glitter formulas. It is widely available, affordable, and preferred by salons and professionals, which boosts its continued dominance despite concerns over dryness.

• The liquid segment held a substantial share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The U.S. nail polish remover market is segmented by formulation into liquid, wipes, and gel. Among these, the liquid segment held a substantial share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is because it is the most traditional, cost-effective, and widely used formulation. Liquid removers offer high efficacy, especially with acetone-based types, and are easily applied with cotton pads. Their availability across all retail channels and consumer familiarity drive their strong market presence.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States nail polish remover market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Cutex
• Sally Hansen
• OPI
• Revlon
• Essie
• CND (Creative Nail Design)
• Blue Cross
• Onyx Professional
• Ella+Mila
• Zoya
• Pacifica Beauty
• Karma Organic
• Karma Naturals
• Julep Beauty
• Lime Crime
• Others

Recent Developments:

• In March 2024, Onyx Professional unveiled its personal care collections. The lineup included Hard as Hoof Nail Strengthening Cream, Tidy Up Nail Brush, Soak Off Essentials: 4PC Gel & Nail Polish Remover Kit, Nail Dryer, and Nail Polish Remover. The collection was sold at retailers like Walmart, Target, and Amazon.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the U.S., regional, and country levels from 2020 to 2035. Spherical Insights has segmented the USA nail polish remover market based on the below-mentioned segments:

United States Nail Polish Remover Market, By Product Type

• Acetone-Based
• Non-Acetone-Based
• Natural/Organic

United States Nail Polish Remover Market, By Formulation

• Liquid
• Wipes
• Gel