United States Mustard Market Size, Share, and COVID-19 Impact Analysis, By Product (Seed, Powder, Oil, and Paste), By Distribution Channel (Supermarket & Hypermarket, Specialty Stores, Online Sales, and Convenience Stores), and United States Mustard Market Insights, Industry Trend, Forecasts to 2035

United States Mustard Market Insights Forecasts to 2035

• The US Mustard Market Size Was Estimated at USD 1,131.7 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 6.31% from 2025 to 2035
• The US Mustard Market Size is Expected to Reach USD 2,218.4 Million by 2035

According to a research report published by Spherical Insights & Consulting, the United States Mustard Market is anticipated to reach USD 2,218.4 million by 2035, growing at a CAGR of 6.31% from 2025 to 2035. The expansion of the United States mustard market is propelled by the nutritional content and possible anti-cancer effects of mustard are among the health advantages that consumers are becoming more conscious of.

Market Overview

Mustard is a plant belonging to the Brassicaceae family, as well as a condiment that is prepared from the seeds of that species. The expansion of mustard is facilitated by its adaptability in a range of culinary applications. It is frequently used as a condiment for well-known dishes such as sandwiches, hot dogs, and hamburgers, as well as an ingredient in marinades, dressings, and sauces. Mustard's attractiveness in the food service sector is further increased by the growing popularity of gourmet cookery and ethnic cuisines that use it. The market for packaged mustard goods, such as ready-to-use sauces and dips, has expanded due to consumer demand for convenience foods. These simple solutions, which are frequently promoted through creative branding and eye-catching packaging, have become more popular among consumers due to busy lifestyles. Consumers are increasingly including mustard products in their diets as a result of growing awareness of the health benefits of mustard, including its high antioxidant content and possible cardiovascular benefits. This tendency is especially noticeable as more people look for healthier substitutes for common condiments and cooking oils. Mustard oil is becoming more and more well-liked as an alternative to oils like sunflower oil. A common flavouring ingredient in many food items, such as sauces, dressings, and condiments, is mustard powder. Because of its many uses, it improves the flavour of food and is a common sight in kitchens. The use of mustard powder in cuisines has expanded as a result of consumers' growing tolerance for ethnic flavours. In areas with a variety of culinary customs, this trend is particularly potent.

Report Coverage

This research report categorizes the market for United States mustard market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States mustard market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States mustard market.

Driving Factors

The growth of the United States mustard market is boosted by the growing demand for natural and organic products among consumers. More consumers are choosing organic mustard varieties that provide greater flavour without the use of chemical additives in place of processed and artificial condiments as health consciousness grows. This tendency is reinforced by a larger shift towards organic foods, which has an impact on marketing tactics and product development in the condiment sector. In response, producers are growing their organic product ranges, which should further boost market expansion. Originally used as a basic condiment, mustard is now being employed in a variety of culinary applications, which is greatly increasing market demand. To explore mustard's potential beyond the typical pairings, chefs and home cooks are increasingly using various varieties in marinades, rubs, sauces, and even drinks.

Restraining Factors

The United States mustard market faces obstacles like the price of raw materials, especially mustard seeds, which can have a big impact on the mustard market. It can be difficult for manufacturers to maintain steady pricing and profit margins because of these swings, which can have a significant impact on production costs.

Market Segmentation

The United States mustard market share is classified into product and distribution channel.

• The seed segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period.

The United States mustard market is segmented by product into seed, powder, oil, and paste. Among these, the seed segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period. The segment is driven by proteins, fibre, vitamins, and minerals, including tocopherols and erucic acid are among the vital components found in mustard seeds. Because of the numerous health advantages that mustard seeds provide, such as better digestion and decreased inflammation, customers who are concerned about their health prefer them.

• The online sales segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the United States mustard market is segmented into supermarket & hypermarket, specialty stores, online sales, and convenience stores. Among these, the online sales segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is propelled by shifting customer preferences and the rising demand for health-conscious products. Online distribution has taken on a more significant role in the mustard business. The way mustard goods are delivered to customers has changed due to online distribution methods. With the use of e-commerce platforms, manufacturers may reach a wider audience and provide access to a variety of mustard goods without regard to location.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States mustard market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Mustard and Co
• Woeber
• McCormick and Company
• Conagra Brands Inc
• Cargill
• Backwoods Mustard Company
• The Kraft Heinz Company
• H. J. Heinz Company
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States mustard market based on the following segments:

United States Mustard Market, By Product

• Seed, Powder
• Oil
• Paste

United States Mustard Market, By Distribution Channel

• Supermarket & Hypermarket
• Specialty Stores
• Online Sales
• Convenience Stores