United States Manga Market Size, Share, and COVID-19 Impact Analysis, By Content Type (Printed and Digital), By Distribution Channel (Online and Offline), and United States Manga Market Insights, Industry Trend, Forecasts to 2035

United States Manga Market Insights Forecasts to 2035

• The US Manga Market Size Was Estimated at USD 1,045.7 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 24.10% from 2025 to 2035
• The US Manga Market Size is Expected to Reach USD 11,239.6 Million by 2035

According to a research report published by Spherical Insights and Consulting, The United States Manga Market Size is anticipated to reach USD 11,239.6 Million by 2035, growing at a CAGR of 24.10% from 2025 to 2035. The expansion of the United States manga market is propelled as the market for digital manga is shifting, and more readers are opting for the ease and accessibility of digital platforms.

Market Overview   

Comic books and graphic novels, which cover many genres and forms, are referred to as manga. There are digital manga services like Shonen Jump Plus and Manga Plus. Their acceptance is growing as more younger viewers embrace interacting with smartphones and tablets. These platforms' subscription structures give consumers immediate access to a large selection of manga publications, which propels industry expansion. It is anticipated that the market share of digital manga will increase further, decreasing the dependence on conventional print media, as digital reading continues to take the lead. Webtoons function as vertical scroll comics produced in digital formats for readers on their mobile devices. Due to the increased desire for consuming webtoons, many manga publishers are turning comics into webtoons to reach audiences or create more diversification for their company and genre. Before social media, it was challenging for publishers to engage with their readers. Through the creation of accounts on many platforms and the sharing of their material, publishers can readily establish connections with potential readers. Another factor driving market expansion is the incorporation of manga and graphic novels into academic libraries and basic and secondary schooling.

Report Coverage

This research report categorizes the market for the United States manga market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States manga market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States manga market.

Driving Factors

The growth of the United States manga market is boosted by the growing appeal of manga graphic reading material with captivating tales and eye-catching illustrations. Additionally, several new titles have entered the market in response to the growing demand from the audience. Furthermore, its content is diverse, including philosophical, inspiring, hilarious, artistic, and fictitious, all of which contribute to the market's expansion. Additionally, it exhibits a variety of feelings, vices, and virtues, such as self-denial, hard work, determination, and commitment, which draw a sizable audience and boost this market's expansion.

Restraining Factors

The United States manga market faces obstacles like direct competition with a wide range of entertainment options, including TV series, films, and more, brought about by the growth of streaming services like Netflix, Amazon Prime Video, and Hulu. Manga publishers have struggled to attract and retain readers who now have a diverse range of leisure interests because there are so many options available.

Market Segmentation

The United States Manga Market Share is classified into content type and distribution channel.

• The digital segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period.

The United States manga market is segmented by content type into printed and digital. Among these, the digital segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period. The segment is driven by the growing availability of online resources. There is a high demand for translated manga in the US, and local publishers are using digital platforms to provide content in multiple languages. The instantaneous availability of manga on computers, tablets, and cellphones makes this expansion possible and offers consumers a more flexible and easier reading experience.

• The online segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the United States manga market is segmented into online and offline. Among these, the online segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is propelled by the popularity of webtoons and vertical scroll forms. Webtoons are becoming increasingly popular in markets and are optimised for mobile devices. To capitalise on the increased demand for readily readable, mobile-friendly content, manga publishers are increasingly converting their works to the webtoon format. Online manga is becoming more widely available as a result of this trend, which is bridging the gap between traditional manga and the quickly rising webcomic sector.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States manga market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• VIZ Media
• Dark Horse Comics
• Vertical, Inc.
• Seven Seas Entertainment, Inc.
• Kaiten Books
• Yen Press LLC
• Kodansha USA Publishing
• Digital Manga
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States manga market based on the following segments:

United States Manga Market, By Content Type  

• Printed
• Digital

United States Manga Market, By Distribution Channel

• Online
• Offline