United States Makgeolli Market Size, Share, and COVID-19 Impact Analysis, By Flavour (Flavoured and Unflavoured), By Distribution Channel (Off-trade and On-trade), and United States Makgeolli Market Insights, Industry Trend, Forecasts to 2035

United States Makgeolli Market Size Insights Forecasts to 2035

• The US Makgeolli Market Size Was Estimated at USD 105.7 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 6.97% from 2025 to 2035
• The US Makgeolli Market Size is Expected to Reach USD 221.9 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the United States Makgeolli Market Size is anticipated to reach USD 221.9 million by 2035, growing at a CAGR of 6.97% from 2025 to 2035. The expansion of the United States makgeolli market is propelled by the convergence of environmental goals, policy requirements, energy security issues, and quickening technological advancements.

Market Overview

Makgeolli is a classic fermented rice beverage with a creamy, off-white colour and mild effervescence. It is referred to as takju or nongju. In the marketplace, there is an increase in demand for artisanal and premium beverages. As producers of makgeolli respond to growing demand for premium, handcrafted alcoholic beverages, they have returned to traditional brewing methods, while experimenting with flavour and ingredient profiles. Marketers can take advantage of the increasing consumer interest in health-conscious products by promoting the probiotic qualities of makgeolli and the herbal fermentation methods that can be used to create makgeolli. They also have great potential for growth by marketing their products to unexplored international markets. In addition, the development of new flavour profiles, non-alcoholic or calorically-light versions, and eco-friendly packaging has the potential to broaden a producer's customer base to younger, health-conscious, environmentally responsible consumers. Additionally, opportunities exist to further penetrate the market through partnership agreements with international hospitality and culinary industries to develop makgeolli-based fusion food and drink menus. The health and wellness aspect of consumption is impacting the market. Makgeolli's natural makeup and health benefits are an attractive alternative, especially as consumers are increasingly prioritizing wellness as they make food and beverage decisions.

Report Coverage

This research report categorizes the market for the United States makgeolli market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States makgeolli market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States makgeolli market.

Driving Factors

The growth of the United States makgeolli market is boosted by the rise in interest in traditional and fermented beverages, as well as getting more buoyant by the rise of themes in culture in media and recreation. Health and fitness-trend followers are curious about makgeolli because of perceived health benefits, probiotics, and lower alcohol content than other alcoholic beverages. Export duties are increasing, product innovations such as fruit-flavored or carbonated Makgeolli, and modern packaging options are satisfying changing consumer desire. The distinguishing status and culture from its origin, and the ability to blend with so many cuisines, increase demand domestically.

Restraining Factors

The United States makgeolli market faces obstacles like having a short shelf life its due to fermentation and lack of refinement or processing. Concerning quality maintenance, cold temperatures must be maintained, which has implications for logistics and increased transportation costs.

Market Segmentation

The United States makgeolli market share is classified into flavor and distribution channel.

• The flavored segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period.

The United States makgeolli market is segmented by flavor into flavored and unflavored. Among these, the flavored segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period. The segment is driven because it's a substitute for conventional alcoholic beverage varieties that are viewed as less distinctive or fascinating in light of consumers' need for more varied and distinctive beverage options. The appeal of flavoured makgeolli has further grown by expanding flavour options, distilling flavour elements to include infusions with sweet additions like peach, strawberry, and apple, or flavour combinations that include herbs and spices that are notably not traditional inclusions.

• The off-trade segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the United States makgeolli market is segmented into off-trade and on-trade. Among these, the off-trade segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is propelled because it is available through many off-trade distribution channels, including supermarkets, hypermarkets, specialty shops, and online platforms for consumption at home. The accessibility and convenience of off-trade channels allow for hectic lifestyles to easily incorporate makgeolli into their drinking occasions.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States makgeolli market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Makku
• Hana Makgeolli
• Kooksoondang Co.
• Sang Makgeolli
• Nomi Doga
• Walmae Makgeolli
• Sulseam Red Monkey Makgeolli
• Jinro Makgeolli
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States makgeolli market based on the following segments:

United States Makgeolli Market, By Flavor

• Flavored
• Unflavored

United States Makgeolli Market, By Distribution Channel

• Off-trade
• On-trade