United States Lottery Market Size, Share, and COVID-19 Impact Analysis, By Category (Draw-based Games, Instant Games, and Sports Games), By Application (Online and Offline), and United States Lottery Market Insights, Industry Trend, Forecasts to 2035

United States Lottery Market Insights Forecasts to 2035

• The US Lottery Market Size Was Estimated at USD 64140.3 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.13% from 2025 to 2035
• The US Lottery Market Size is Expected to Reach USD 100151.9 Million by 2035

According to a research report published by Spherical Insights & Consulting, the United States Lottery Market is anticipated to reach USD 100151.9 million by 2035, growing at a CAGR of 4.13% from 2025 to 2035. The expansion of the United States lottery market is propelled by developments in technology, shifting consumer habits, and shifting regulatory frameworks.

Market Overview

A lottery is a type of gaming wherein symbols or numbers are chosen at random to give away money or other rewards. The lottery market encompasses a wide variety of wagering activities, including lot drawing, online environments, digital tournaments, and fantasy team leagues. It has been facilitated by the proliferation of smartphones, mobile apps, instant games, and online lotteries via the internet. This area is developing rapidly with advances in technologies such as smart contracts, cryptocurrency, and blockchain technologies. Beyond scratch-off tickets and draw games, lottery offerings now include sports lotteries, themed games, and other terminal-based mechanisms. For enhanced consumer appeal and product awareness, marketing methods such as social media, newspapers, and magazines are critical marketing outlets. These methods are employed by lottery suppliers to market their products, create interest, and well as responsible gambling services. Additionally, regulatory frameworks and social responsibility also play a key role in shaping the lottery industry. For lottery operators, factors such as consumer protections, tax implications, and gaming regulations are important. Online retailers, casinos, and e-Commerce platforms sell lottery tickets via online storefronts and mobile apps.

Report Coverage

This research report categorizes the market for the United States lottery market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States lottery market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States lottery market.

Driving Factors

The growth of the United States lottery market is boosted by the increased level of digitisation. The shift away from traditional, physical places of lottery gameplay to online websites has a revolutionary effect on how individual play lottery games and is providing players with unparalleled access, allowing them to play from anywhere with an internet connection. Not only is this accessibility expanding the market from new customers, as well as offering players significant engagement and resulting in high levels of play frequency. Further to this, in many instances, the lottery industry is also bolstered in some jurisdictions by the government which legitimises the lottery industry and encourages more players to play.

Restraining Factors

The United States lottery market faces obstacles like the socially responsible and accountable nature of the product, significant regulations present major challenges to marketing and sales of lottery products. The main focus of these regulations is to constrain gaming and address gaming addiction, which can be seen as a societal and psychological problem.

Market Segmentation

The United States lottery market share is classified into category and application.

• The draw-based games segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period.

The United States lottery market is segmented by category into draw-based games, instant games, and sports games. Among these, the draw-based games segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period. The segment is driven by the widespread use of new technologies, and in particular, the increase in the use and access to smartphones and high-speed internet. Segmental growth in lotteries has also been fueled by the ease associated with purchasing lottery tickets online, as well as finding a variety of lottery options through mobile apps, which appeal to young consumers with a strong proclivity towards technology and online experiences.

• The offline segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

Based on the application, the United States lottery market is segmented into online and offline. Among these, the offline segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is propelled by the consumers' trust in traditional lottery systems, which is particularly strong among older demographics, who prefer to deal with the perceived security of face-to-face exchanges and transactions. Government regulation and licensing provide a secure environment, further giving consumers confidence and peace of mind.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States lottery market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Florida Lottery
• Connecticut Lottery Crop
• Scientific games Corporation
• camelot Group
• New York state lottery
• california lottery 

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States lottery market based on the following segments:

United States Lottery Market, By Category

• Draw-based Games
• Instant Games
• Sports Games

United States Lottery Market, By Application

• Online
• Offline