United States Lipstick Market Size, Share, and COVID-19 Impact Analysis, By Product (Shimmer, Matte, Cream, and Long-wearing), By Applicator (Tube/Stick, Pencil, Palette, and Liquid), and United States Lipstick Market Insights, Industry Trend, Forecasts to 2035

United States Lipstick Market Insights Forecasts to 2035

• The US Lipstick Market Size Was Estimated at USD 3,193.3 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.31% from 2025 to 2035
• The US Lipstick Market Size is Expected to Reach USD 5,079.3 Million by 2035

According to a research report published by Spherical Insights & Consulting, the United States Lipstick Market is anticipated to reach USD 5,079.3 Million by 2035, Growing at a CAGR of 4.31% from 2025 to 2035. The expansion of the United States' lipstick market is propelled by the demand for beauty and cosmetic products has increased significantly due to the growing number of women and their increased emphasis on appearance.

Market Overview

Lipstick is any cosmetic product made from mostly waxes, oils, pigments, and emollients that is applied primarily to the lips to deliver color, texture, and protective effects. Lipstick has a long history as a multifunctional beauty product since early times, with the major benefits of providing beauty to the face by staining, or changing the lips, portraying individuality, improving self-esteem, and providing a simple way for someone to switch up their appearance. In general, lipstick contains only moisturizing and representing ingredients, so it can be safely applied for personal use regularly. The lipstick category persists because it provides easy ways to change and decorate one's appearance and stimulates different tastes with volumes of colors and finishes. Every day media is flocked with endorsements from Hollywood stars and models representing famous beauty brands. Celebrities have used product endorsement to help raise awareness, but are also partnering with beauty brands to create their products. Additionally, governments are pushing cosmetic companies to adhere to safety regulations, which boosts industry innovation.

Report Coverage

This research report categorizes the market for the United States lipstick market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States lipstick market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States lipstick market.

Driving Factors

The growth of the United States' lipstick market is boosted by demand for environmentally friendly cosmetics. The focus of this new wave is the growing knowledge of hazardous chemicals used in cosmetics and plastic garbage. More than 70% of consumers are willing to pay more for products made sustainably, as per a PwC survey. In response to consumer demands, lipstick brands use natural ingredients, biodegradable packaging, and cruelty-free procedures. People are also calling for items that don't contain chemicals like phthalates, parabens, or sulfates. To satisfy these needs, businesses have invested in developing vegan and eco-friendly formulas.

Restraining Factors

The United States' lipstick market faces obstacles as many brands are vying for consumers' attention in the highly crowded lipstick industry. Price wars and higher marketing costs brought on by this fierce rivalry may reduce manufacturers' profit margins.

Market Segmentation

The United States' lipstick market share is classified into product and applicator.

• The shimmer segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period.

The United States lipstick market is segmented by product into shimmer, matte, cream, and long-wearing. Among these, the shimmer segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period. The segment is driven by increasingly popular products, especially among customers who want to add more varied and appealing options to their beauty regimens. Lips look larger and more defined when shimmer lipstick is applied because it adds lustre and light reflection. The trend towards radiant finishes is a reflection of larger beauty trends, such as the rise in popularity of luminous skin and highlighter products. These lipsticks are frequently included in makeup tutorials by beauty bloggers and makeup artists, who popularise the product by showing off how it can enhance lips and create stylish looks.

• The tube/stick segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

Based on the applicator, the United States Lipstick market is segmented into tube/stick, pencil, palette, and liquid. Among these, the tube/stick segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment expansion is driven because they are small, lightweight, and easy to put in pockets, purses, and backpacks. They allow consumers to quickly touch up their lipstick at parties, in between meetings, and while at their desk during the day. Additionally, since the material is applied directly from the tube, there are decreased opportunities for contamination/bacterial uptake since there are fewer fingers or brushes to touch the product. For lip products especially, this is a big advantage since the skin around the mouth is very susceptible to irritation/infection.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States lipstick market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Revlon
• The Estee Lauder Companies Inc. Class A
• Coty Inc Class A
• Estee Lauder Inc
• Procter and Gamble
• Avon
• Maybelline
• Procter and Gamble
• Others

Recent Development

• In May 2025, E.l.f. Cosmetics has been active in expanding its portfolio through acquisitions.  the company announced its intention to acquire Rhode, Hailey Bieber's beauty brand, for up to $1 billion. This move is expected to enhance E.l.f.'s presence in the skincare segment and attract a younger demographic.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States lipstick market based on the following segments:

United States Lipstick Market, By Product

• Shimmer
• Matte
• Cream
• Long-wearing

United States Lipstick Market, By Applicator

• Tube/Stick
• Pencil
• Palette
• Liquid