United States Lingerie Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Briefs, Bras, Shapewear, and Others), By Distribution Channel (Online and Offline), and United States Lingerie Market Insights, Industry Trend, Forecasts to 2035

United States Lingerie Market Size Insights Forecasts to 2035

• The US Lingerie Market Size Was Estimated at USD 24876.9 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 5.93% from 2025 to 2035
• The US Lingerie Market Size is Expected to Reach USD 46876.9 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the United States Lingerie Market Size is anticipated to reach USD 46876.9 million by 2035, growing at a CAGR of 5.93% from 2025 to 2035. The expansion of the United States lingerie market is propelled by rising millennial population, rising knowledge of product fit, and rising disposable income for women.

Market Overview

The lingerie refers to women's intimate clothing, including chemises, slips, bustiers, corsets, teddies, robes, camisoles, bras, and panties, that combines practicality with style, sensuality, and elegance. Due to a demand for seamless and one-piece intimate goods, the market is growing rapidly. Many customers do appreciate the natural look these products offer. Like every other variety of clothing or apparel, factors in the lingerie market can be a reason customers decide to purchase, or they can influence purchases, such as colors, perceived feature value, beautiful designs, and more. Primary companies are investing and investing in research and development to enter the largely uncharted and large-sized lingerie market. This factor will provide new chances for the lingerie market in the future. Characteristics of inclusivity are breaking the gender binary, offering expanded size ranges, and offering adaptive lingerie as part of a larger trend towards greater diversity and representation.

The U.S. government's participation in the lingerie business is largely driven by reforms in the textile, apparel, supply chains, and sustainability sectors, all of which have an indirect impact on the market for intimate apparel. The FABRIC Act, which would require supply chain transparency for brands, including lingerie manufacturers, promote domestic production, and enforce fair wages in order to reform labour standards throughout the apparel industry, has been under consideration by the Senate since 2022.

Report Coverage

This research report categorizes the market for the United States lingerie market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States lingerie market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States lingerie market.

Driving Factors

The growth of the United States lingerie market is boosted because premium underwear is popular, as consumers start to associate purchase with comfort, luxury, and self-expression. Customers can see opportunities to invest in elegant pieces that offer daily wearability, which is why premium undergarments are becoming increasingly useful as they often project an image of fine goods, quality materials, and intimately sculpted fits. Consumers are being courted by artisanal and boutique brands who emphasize craftsmanship, ethically sourced and made products, alongside curated collections featuring novelty items. There is also a cultural shift from thinking about underwear as purely functional items to being symbols of empowerment that are equally available at similar price points, further legitimizing the purchase of high-end women’s underwear.

Restraining Factors

The United States lingerie market faces obstacles as it continues to combat primitive mentalities surrounding discomfort with fashion and fit, body image, and health-specific issues. For many consumers, it remains difficult to find underwear that fits a multitude of body shapes without feeling discomfort or sacrificing comfort and support.

Market Segmentation

The United States lingerie market share is classified into product type and distribution channel.

• The briefs segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period.

The United States lingerie market is segmented by product type into briefs, bras, shapewear, and others. Among these, the briefs segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period. The segment is driven in large part as a function of premium fabrics such as cotton or nylon, which provide an affordance of comfort and flexibility not offered by other fabrics.  And companies in the industry have been developing products in the styles of customers' choices, such as boy shorts, low cut, high cut, hipster colors, vibrantly attractive prints, buyer sales incentives at the point of sale, etc.

• The offline segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the United States lingerie market is segmented into online and offline. Among these, the offline segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is propelled because there is staff assistance by sales personnel in the store to choose what items to purchase, which frequently details the product sizes, fabric quality, and unique selling proposition.  For the most part, customers abhorrently disdain the tedious effort required to send back or exchange garment items of an intimate nature after such occurrences.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States lingerie market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Calvin Klein
• Jockey International
• Hanesbrands Inc
• Victoria's Secret & Co
• Walmart Inc
• Gap Inc
• HanesBrands Inc.
• Bare Necessities
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States lingerie market based on the following segments:

United States Lingerie Market, By Product Type

• Briefs
• Bras
• Shapewear
• Others

United States Lingerie Market, By Distribution Channel

• Online
• Offline