United States Handbag Market Size, Share, and COVID-19 Impact Analysis, By Product (Tote Bag, Clutch, Satchel, and Others), By Distribution Channel (Online and Offline), and United States Handbag Market Insights, Industry Trend, Forecasts to 2035

United States Handbag Market Insights Forecasts to 2035

• The US Handbag Market Size Was Estimated at USD 14262.8 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 6.08% from 2025 to 2035
• The US Handbag Market Size is Expected to Reach USD 27311.1 Million by 2035

According to a research report published by Spherical Insights & Consulting, The United States Handbag Market Size is anticipated to reach USD 27311.1 Million by 2035, growing at a CAGR of 6.08% from 2025 to 2035. The expansion of the United States handbag market is propelled by the increasing awareness of fashion and discretionary income.

Market Overview

A handbag, known as a purse, is a medium-to-large handled bag that is used to store small necessities, wallets, keys, and cosmetics. Handbags have shifted their function from a utility to an accessory, and also display personal taste and lifestyle. The increase in disposable income increases market demand because consumers can purchase luxury items in the branded high-end spectrum. The financial capability of consumers encourages the handbag market to grow not only in purchasing frequency, but also in more freedom to test different designs. Additionally, the handbag market is expected to benefit from the effects of urbanisation and the examination of gift culture. Gifting has become an important part of modern celebrations as more occasions entertain the idea of gifting; therefore, handbags may continue to act as a UR item as well as a versatile gifting item. So many businesses are shifting their focus to handbags and new innovations, including interchangeable flaps, charging units, and outer shells to propel the market. For example, Evolution Smart Bag, which is designed for the Autumn Blue Signature Handbag, a handbag complete with a charging base, a bag for the interior, an EVA shell, a removable flap, and an Evolution power unit. The growing production of cruelty-free vegan-specific bags has also helped influence the shift in consumer behaviour.

Report Coverage

This research report categorizes the market for the United States handbag market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States handbag market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States handbag market.

Driving Factors

The growth of the United States handbag market is boosted by the growing number of working women, which significantly affects product demand because of their increased purchasing power. Women also spend more than men, which is probably not insignificant; thus, any high level of consumer expenditure by women is likely to raise the rate of consumption. As the rising female literacy has produced increased awareness of the availability of luxury goods and products, including handbags, it further facilitates market growth.

Restraining Factors

The United States handbag market faces obstacles like alternative methods of carrying goods, such as backpacks, briefcases, drawstring bags, etc., are now commonplace in the market, and these products are now reported to inhibit the growth of the handbag industry.

Market Segmentation

The United States handbag market share is classified into product and distribution channel.

• The tote bag segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period.

The United States handbag market is segmented by product into tote bag, clutch, satchel, and others. Among these, the tote bag segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period. The segment is driven by because they are bigger than other types of purses, customers can easily bring their essentials with them to workplaces, schools, and other locations. Customers love totes especially because of their size.

• The offline segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the United States handbag market is segmented into online and offline. Among these, the offline segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is propelled because they seek immediate gratification and physical experiences. In physical retail shops, customers can touch, feel, and try on items before they purchase them, which is essential when purchasing a large-ticket item, like a handbag.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States handbag market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Tapestry Inc
• Fossil Group Inc
• Kate Spade
• Coach
• Dagne Dover
• Tory Burch
• Marc Jacobs
• The Sak
• Betsy Johnson
• HOBO
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States handbag market based on the following segments:

United States Handbag Market, By Product

• Tote Bag
• Clutch, Satchel
• Others

United States Handbag Market, By Distribution Channel

• Online
• Offline