United States Hair Care Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Shampoo, Conditioner, Hair Styling Agent, Hair Colorant, Hair Oil, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Others), and United States Hair Care Market Insights, Industry Trend, Forecasts to 2035

United States Hair Care Market Insights Forecasts to 2035

• The U.S. Hair Care Market Size was estimated at USD 16.21 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.68% from 2025 to 2035
• The USA Hair Care Market Size is Expected to Reach USD 26.81 Billion by 2035

The US Hair Care Market Size is anticipated to reach USD 26.81 Billion by 2035, Growing at a CAGR of 4.68% from 2025 to 2035. The U.S. hair care market is thriving, driven by consumer demand for personalized, clean, and effective products, with supermarkets and premium online channels fueling sales across diverse hair types and concerns.

Market Overview

The US hair care market is a broad spectrum of products and services that help preserve and improve hair health, cleanliness, and look. These comprise shampoos, conditioners, hair styling products, hair colorants, hair oils, and other treatments, covering different hair types and issues. Moreover, the American hair care industry is growing based on increased consumer interest in self-care, organic and natural products demand, and hair treatment innovation. Market growth is supported by social media impacts, bespoke beauty trends, increased awareness of scalp health, and the ease of e-commerce channels of distribution. For instance, L'Oréal patented its natural sugar-based curly hair styling formula. A global beauty leader, the company created a hair styling formulation for curly hair from a mixture of sugar compounds and plant fiber, providing a natural and light alternative to film-forming polymer and silicone products.

Report Coverage

This research report categorizes the market for the U.S. hair care market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States hair care market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the USA hair care market.

Driving Factors

The U.S. hair care market is driven by the rising influence of wellness culture, the emergence of gender-neutral product lines, and the growing popularity of textured and ethnic hair products. Increased consumer engagement through digital consultations and AI-based product recommendations is reshaping buying behavior. Additionally, ingredient transparency, DIY hair treatments, and the rise of premium salon-inspired homecare brands are creating new growth avenues and deepening consumer trust in hair care solutions.  

Restraining Factors

The US hair care market faces restraints from high competition, product saturation, and rising raw material costs. Additionally, consumer skepticism about product claims and increasing preference for minimalist routines hinder growth.

Market Segmentation

The United States hair care market share is classified into product type and distribution channel.

• The commercial segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United States hair care market is segmented by product type into shampoo, conditioner, hair styling agent, hair colorant, hair oil, and others. Among these, the commercial segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to its widespread daily use, essential role in scalp hygiene, and broad consumer appeal across all demographics. Continuous innovation in formulations targeting specific concerns like dandruff, dryness, and color protection further strengthens its dominant position in the product segment.

• The supermarkets/hypermarkets segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United States Hair Care market is segmented by distribution channel into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and others. Among these, the supermarkets/hypermarkets segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Their dominance is a result of providing a diverse range of products within one stop, competitive pricing, and the benefits of pairing hair care shopping with everyday grocery shopping. These formats also gain from their potential to provide competitive pricing based on bulk purchasing.  

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the US hair care market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

L'Oréal SA

Procter & Gamble Co.

Unilever PLC

Garnier

Henkel AG & Co. KGaA

Shiseido Company Limited

The Estée Lauder Companies Inc.

Moroccanoil

Natura & Co.

Kao Corporation

Amway Corporation

• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the U.S., regional, and country levels from 2020 to 2035. Spherical Insights has segmented the USA hair care market based on the below-mentioned segments:

United States Hair Care Market, By Product Type 

• Shampoo
• Conditioner
• Hair Styling Agent
• Hair Colorant
• Hair Oil
• Others

United States Hair Care Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail Stores
• Others