United States Floriculture Market Size, Share, and COVID-19 Impact Analysis, By Product (Foliage Plants, Bedding & Garden Plants, Pott Plants, Cut Cultivated Greens, Propagative Floriculture Materials, and Cut Flowers), By Distribution Channel (Online and Offline), By End-User (Industrial and Commercial), and US Floriculture Market Insights, Industry Trend, Forecasts to 2035

USA Floriculture Market Insights Forecasts to 2035

• The US Floriculture Market Size Was Estimated at USD 7.24 Billion in 2024
• The Market Size is expected to grow at a CAGR of around 7.94% from 2025 to 2035
• The USA Floriculture Market Size is expected to reach USD 16.77 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the US Floriculture Market is anticipated to reach USD 16.77 billion by 2035, growing at a CAGR of 7.94% from 2025 to 2035. The market growth is attributed to the growing focus on eco-friendly products, the rising need for flowers in the commercial and personal sectors, and the growing trend of events and celebrations on special occasions, including marriage, birthdays, bhajans, etc.

Market Overview

The floriculture industry in the United States emphasizes the production, marketing, and distribution of flowers, ornamental plants, and foliage for a range of uses, such as event decorations, home décor, landscaping, and gift-giving. A subfield of horticulture known as floriculture is dedicated to flowering crops, such as trees, shrubs, bedding plants, potted plants, and cut flowers for gardens and landscapes. Trees, shrubs, climbers, bulbous plants, lawn and ornamental grasses, bamboos, the orchids, palms, cycads, foliage, bedding, pot and house plants, ferns, cut and loose flowers, fillers, seed and bulb manufacturing, dried flowers or plant parts, and value-added products like edible pigments and essential oils are all included in this category of annual, biennial, and perennial ornamentals. One aspect of the horticultural industry that has the potential to create jobs and generate foreign exchange is floriculture. The floriculture market is expanding as a result of growing urbanization and customer demand for visually appealing spaces. Ornamental flowers and plants to improve living and working environments are in high demand. The psychological advantages of greenery, such as lowered stress levels and enhanced mental health, are also encouraging more people and companies to invest in floriculture goods.

Report Coverage

This research report categorizes the market for the US floriculture market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the US floriculture market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the US floriculture market.

Driving Factors

Numerous trends are influencing the floriculture sector, including as the growth of e-commerce sites, the desire for unusual and exotic cultivars, and environmentally friendly production and cultivation methods. The need for decorative plants for landscaping and beautification is being driven by urbanization trends, and e-commerce platforms provide easy access to a large selection of floral products. Growing knowledge of the medicinal uses of plants and flowers in Ayurveda and traditional medicine is also propelling market expansion. In floriculture, biotechnology products are being utilized to genetically modify traits like color, form, insect resistance, and postharvest longevity. They also allow flowers to grow in unfavourable weather circumstances. The floriculture industry's growth is anticipated to be driven by the use of biotechnology-based products for disease-free floral crops. Climate control systems, hydroponics, and vertical farming are examples of greenhouse technological advancements that have improved flower and plant cultivation productivity and efficiency, stabilizing supply and lowering seasonal fluctuations accelerates the growth of the market.

Restraining Factors

The floriculture industry faces obstacles such as price volatility, the presence of artificial flowers, labor shortages in rural regions, and climate change that affect agricultural productivity. Additionally, there are storage and transportation issues because flower goods are perishable, which may limit the growth of the market.

Market Segmentation

The USA floriculture market share is classified into product, distribution channel, and end-user.

• The bedding & garden plants segment held the largest market share of 50.24% in 2024 and is expected to grow at a significant CAGR during the forecast period.

The US floriculture market is segmented by product into foliage plants, bedding & garden plants, pott plants, cut cultivated greens, propagative floriculture materials, and cut flowers. Among these, the bedding & garden plants segment held the largest market share of 50.24% in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth is attributed to the adaptability, aesthetic appearance, faster growth rate, government initiatives, community activities, and promoting sustainability in the environment.

• The offline segment dominated the United States floriculture market in 2024 and is expected to grow at a significant CAGR during the forecast period.

The US floriculture market is segmented by distribution channel into online and offline. Among these, the offline segment dominated the United States floriculture market in 2024 and is expected to grow at a significant CAGR during the forecast period. The sectoral growth is ascribed to the personalized experience, social interaction, accessibility, consumer convenience, and get detailed information of the products.

• The commercial segment accounted for the largest share in 2024 and is predicted to grow at a significant CAGR during the forecast period.

The US floriculture market is segmented by end-user into industrial and commercial. Among these, the commercial segment accounted for the largest share in 2024 and is predicted to grow at a significant CAGR during the forecast period. The segment dominance is attributed to the following factors, such as growing use of flowers and floriculture prospects in the commercial sectors, such as weddings, concerts, rituals of worship, birthdays, school programs, and many other special occasions.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the US floriculture market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Greenheart Farms
• Benary
• Larksilk
• Costa Farms
• Kurt Weiss Greenhouses, Inc.
• The Queen’s Flowers
• Green Circle Growers
• Sun Valley Floral Farms
• Others

Recent Developments:

• In March 2025, The American Floral Endowment introduced the Demaree Family Floriculture Advancement Fund, an annual grant program aimed at addressing industry challenges in the floral sector, replacing the 2014-established Del Demaree Family Fund, allowing for more flexible responses.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the US floriculture market based on the below-mentioned segments:

US Floriculture Market, By Product

• Foliage Plants
• Bedding & Garden Plants
• Pott Plants
• Cut Cultivated Greens
• Propagative Floriculture Materials
• Cut Flowers

US Floriculture Market, By Distribution Channel

• Online
• Offline

US Floriculture Market, By End-User

• Industrial
• Commercial