United States Flavored Powder Drinks Market Size, Share, And COVID-19 Impact Analysis, By Type (Fruit-Based, Chocolate-Based, Malt-Based, and Others), By Application (Household, Commercial, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Others), and United States Flavored Powder Drinks Market Insights, Industry Trend, Forecasts To 2035

United States Flavored Powder Drinks Market Insights Forecasts to 2035

• United States Flavored Powder Drinks Market Size Was Estimated at USD 15300.4 Million in 2024
• The Market Size is Expected to grow at a CAGR of around 3.12%  from 2025 to 2035 
• United States Flavored Powder Drinks Market Size is Expected to reach USD 21450.7 Million by 2035

According to a research report published by Spherical Insights & Consulting, The United States Flavored Powder Drinks Market Size is anticipated to reach USD 21450.7 Million by 2035, Growing at a CAGR of 3.12% from 2025 to 2035

Market Overview

Flavoured powdered drinks are powdered drinks, which are a means of preservation. They are made with the dried pulp of fruits and have preservatives that help preserve the flavoring agents.  These powders can be mixed into water, milk, coffee, or just about anything else.  The instant, ready-to-drink variant is quite popular among students and the workforce looking to hydrate and access protein and their vitamins.  Powdered drinks provide an excellent and convenient way to create beverages that are easier to transport, store, and use, which just makes it that much more convenient to use and share.  With urbanization and demanding work schedules, many individuals are seeking a quick and nutritious way to hydrate and sustain energy.  Flavoured powdered drinks are appealing because they can easily be made up in just about any type of variation, using water.  The trend is moving toward finding fluids in powdered forms. Due to formulation changes and improvements, these beverages are not just flavourful but contain vitamins and minerals that appeal to the entire consumer market, but especially to those who want a healthy product.

Report Coverage: 

This research report categorizes the United States flavored powder drinks market based on various segments and regions, and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States flavored powder drinks market. Recent market developments and competitive strategies, such as expansion, Protein launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States flavored powder drinks market.  

Driving Factor 

The U.S. flavored powder drinks market is experiencing tremendous growth as more consumers want beverages that are easy to prepare and fit seamlessly into their fast-paced lifestyles. With the recent urbanization trend and people spending more time at work, they have limited time to stay hydrated and energized, which comes out in the numbers below. Further, more versatility when used in fitness and foodservice markets, growing disposable income trends, and a nutritional way to hydrate and energize.

Restraining Factor

The U.S. flavored powder drinks market faces restraints from intense competition with ready-to-drink beverages, rising consumer concerns over artificial ingredients, fluctuating raw material costs, and strict regulatory compliance requirements, all of which challenge profitability and limit faster market expansion.

Market Segmentation  

The United States flavored powder drinks market share is classified into type, application, and distribution channel.

• The fruit-based powder drinks segment accounted for a significant share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period.

The United States flavored powder drinks market is segmented by type into fruit-based, chocolate-based, malt-based, and others. Among these, the fruit-based powder drinks segment accounted for a significant share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The drinks often contain natural fruit extracts, vitamins, and antioxidants, making them a popular choice among health-conscious consumers. The versatility of fruit flavors, ranging from common options like orange and apple to exotic ones like mango and passion fruit, further boosts their market potential.

• The household segment accounted for a significant share of the market in 2024 and is expected to grow at a substantial CAGR during the forecast period.

The United States flavored powder drinks market is segmented by application into household, commercial, and others. Among these, the household segment accounted for a significant share of the market in 2024 and is expected to grow at a substantial CAGR during the forecast period. This is due to increasing consumer preference for convenient and cost-effective beverage options that can be easily prepared at home. Flavored powder drinks are often favored by families for their versatility and ability to cater to different taste preferences within the household.

• The supermarkets/hypermarkets segment is anticipated to dominate the market during the forecast period.  

The United States flavored powder drinks market is segmented by distribution channel into supermarkets/hypermarkets, convenience stores, online stores, and others. Among these, the supermarkets/hypermarkets segment is anticipated to dominate the market during the forecast period. Consumers prefer these large retail formats for their ability to provide a one-stop shopping experience, where they can find a diverse range of flavored powder drinks along with their regular groceries. Promotional activities, discounts, and in-store sampling also play a crucial role in boosting sales through this channel.

Competitive Analysis

The report offers the appropriate analysis of the key organizations/companies involved within the United States flavored powder drinks market, along with a comparative evaluation primarily based on their Protein offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes Protein development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.  

List of Key Companies 

• Herbalife International of America Inc.
• GU Energy Labs
• AdvoCare International, L.P.
• Sturm Foods, Inc.
• The Gatorade Company Inc.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment 

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States flavored powder drinks market based on the below-mentioned segments: 

United States Flavored Powder Drinks Market, By Type

• Fruit-Based
• Chocolate-Based
• Malt-Based
• Others

United States Flavored Powder Drinks Market, By Application

• Household
• Commercial
• Others

United States Flavored Powder Drinks Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Stores
• Others