United States Fish Sauce Market Size, Share, and COVID-19 Impact Analysis, By Type (Traditional and Industrial), By Grade (Premium and Standard), and United States Fish Sauce Market Insights, Industry Trend, Forecasts to 2033

United States Fish Sauce Market Insights Forecasts to 2033

• The United States Fish Sauce Market Size is Expected to Grow at a CAGR of around 5.4% from 2023 to 2033
• The U.S. Fish Sauce Market Size is Expected to reach a significant share by 2033.

The US Fish Sauce Market size is Expected to Grow 5.4% CAGR from 2023 to 2033 and is Expected to reach a significant share by 2033.  The U.S. fish sauce market is growing steadily, driven by outdoor living trends, sustainable materials, and home renovations. Composite decking is gaining traction, though wood remains the dominant material across applications.

Market Overview

The United States fish sauce industry is defined as the market for the production, distribution, and consumption of fish sauce a fermented condiment produced using fish or krill covered with salt and fermented for a period of two years. Historically a mainstay in Southeast Asian cooking, fish sauce has become increasingly popular in the U.S. as consumers have become more interested in using authentic Asian tastes and umami-based ingredients. Moreover, major drivers of the prospective growth of the U.S. fish sauce market are growing demand for Asian cuisine, growing consumer interest in umami flavors, and the increased trend towards healthier, natural food ingredients. Also, the popularity of home cooking and the wide availability of fish sauce in retail and online stores add to the growth of the market. Furthermore, major players in the U.S. fish sauce market, including Red Boat, Mega Chef, and Squid Brand, fuel expansion through product development. Red Boat highlights traditional fermentation for better umami, with Mega Chef basing its sales on fresh ingredients and quality protocols. These improvements boost flavour, appeal, and market availability.

Report Coverage

This research report categorizes the market for the US fish sauce market based on various segments and regions forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the U.S. fish sauce market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the USA fish sauce market.

Driving Factors

The drivers of the U.S. fish sauce market are the growing trend towards fusion cuisine, during which fish sauce is utilized in non-traditional applications. Moreover, growing popularity of fermented foods as a means for enhancing gut health, coupled with expansion of plant-based alternatives, is creating greater demand for fish sauce across various culinary applications. For instance, In August 2024, SEAGULL Co. Ltd., a Vietnamese fish sauce company, has exported its first batch of products to the United States, including vegan fish sauce.

Restraining Factors

Restraining factors for the U.S. fish sauce market include limited consumer awareness, cultural preferences for familiar condiments, high production costs, and potential concerns about the strong, pungent odor of fish sauce.

Market Segmentation

United States fish sauce market share is classified into type and grade.

• The traditional segment accounted for the largest share of the US fish sauce market in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

On the basis of type, the United States fish sauce market is divided into traditional, and industrial. Among these, the traditional segment accounted for the largest share of the United States fish sauce market in 2023 and is anticipated to grow at a significant CAGR during the forecast period.  Traditional fish sauces are favored for their authentic, naturally fermented flavors, which resonate with consumers seeking genuine culinary experiences. In contrast, industrial fish sauces, often containing additives like preservatives and sweeteners, are less preferred due to concerns over artificial ingredient.

• The standard segment accounted for a substantial share of the U.S. fish sauce market in 2023 and is anticipated to grow at a rapid pace during the projected period.     

On the basis of grade, the U.S. fish sauce market is divided into premium, standard. Among these, the standard segment accounted for a substantial share of the U.S. fish sauce market in 2023 and is anticipated to grow at a rapid pace during the projected period. Standard-grade fish sauces offer a balanced blend of cost-effectiveness and quality, making them efficient for consumers and food service providers seeking value for their investment. These sauces are produced using traditional methods and are widely used in various culinary applications.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the USA fish sauce market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Red Boat Fish Sauce
• Mega Chef
• Three Crabs Fish Sauce
• Squid Brand
• Viet Phu Inc.
• Rayong Fish Sauce Industry Co., Ltd.
• Teo Tak Seng Fish Sauce Factory Co., Ltd.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the USA, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the US fish sauce market based on the below-mentioned segments:

United States Fish Sauce Market, By Type

• Traditional
• Industrial

United States Fish Sauce Market, By Grade

• Premium
• Standard