United States Dietary Supplements Market Size, Share, and COVID-19 Impact Analysis, By Ingredients (Vitamin, Botanicals, Minerals, Proteins & Amino Acids, Fibers & Specialty Carbohydrates, Omega Fatty Acids, Probiotics, Prebiotics & Postbiotics, and Others), By Form (Tablets, Capsules, Soft Gels, Powders, Gummies, Liquid, and Others), and USA Dietary Supplements Market Insights, Industry Trend, Forecasts to 2035

United States Dietary Supplements Market Insights Forecasts to 2035

• The USA Dietary Supplements Market Size Was Estimated at USD 62.82 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 7.63% from 2025 to 2035
• The US Dietary Supplements Market Size is Expected to Reach USD 141.11 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the U.S. Dietary Supplements market is anticipated to reach USD 141.11 billion by 2035, growing at a CAGR of 7.63% from 2025 to 2035. The U.S. dietary supplements market is driven by rising health consciousness, rising prevalence of lifestyle-related conditions, and rising focus on preventive healthcare.  

Market Overview

The us dietary supplements market refers to the industry involved production, marketing, and sale of dietary supplements. Dietary supplements are products designed to complement the diet by providing nutrients that may not be eaten in enough quantities. They include vitamins, botanicals, minerals, proteins & amino acids, fibers & specialty carbohydrates, omega fatty acids, probiotics, prebiotics & postbiotics, and other nutritional compounds. They are available in various forms such as tablets, capsules, soft gels, powders, gummies, liquid, and others. Dietary supplements provide essential nutrients, support overall health, prevent deficiencies, enhance immunity, and help in mental and physical performance. According to the World Bank Group, the expanding older population in the United States will account for 18% of the total population aged 65 and up by 2024. This is fuelling demand for dietary supplements. Age-related concerns such as joint stiffness, cognitive impairment, and weak bones encourage seniors to consume calcium, vitamin D, and omega-3, supporting market growth. The rising demand for plant-based and natural products is one of the key trends for this market. The rising demand for personalized and targeted nutrition presents and prominent opportunity for the development of supplements based on individuals' characteristics.

Report Coverage

This research report categorizes the market for the United States dietary supplements market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the U.S. dietary supplements market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the USA dietary supplements market.

Driving Factors

The consumers are becoming more health consciousness which raises the increasing focus on overall wellness, preventative healthcare, and immunity support, driving consistent demand for dietary supplements. The pandemic increased interest in immune-boosting and health-supporting supplements, which encourage individuals to manage their own health via diet. The growing popularity of active lifestyles and fitness-conscious behaviors raises the intake of dietary supplements. Additionally, e-commerce expansion and innovative formats play a vital role in market growth.

Restraining Factors

The strict FDA regulations and compliance requirements led to complications and delays in new product launches, which further hindered the market growth. Additionally, a lack of scientific evidence for some supplements can reduce trust and limit adoption.

Market Segmentation

The United States dietary supplements market share is classified into ingredients and form.

• The vitamins segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The USA dietary supplements market is segmented by ingredients into vitamins, botanicals, minerals, proteins & amino acids, fibers & specialty carbohydrates, omega fatty acids, probiotics, prebiotics & postbiotics, and others. Among these, the vitamins segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This segmental growth is attributed to its increased use for general wellness, immune support, and nutritional deficiency prevention. Additionally, multivitamins, vitamin D, and vitamin C play an important role in energy boosting, immunity, and overall health.

• The tablets segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The USA dietary supplements market is segmented by from into tablets, capsules, soft gels, powders, gummies, liquid, and others. Among these, the tablets segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This segmental growth is attributed to its convenience and cost-effectiveness. Additionally, tablets are easier to make, have a longer shelf life, and can give exact doses, making them popular among producers and customers

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the USA dietary supplements market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Pfizer Inc.
• Archer Daniels Midland Company (ADM)
• NU SKIN
• Herbalife Nutrition
• Nature’s Sunshine Products Inc.
• NOW Foods
• DuPont de Nemours Inc.
• Bayer AG
• Glanbia plc
• GlaxoSmithKline plc (GSK)

Recent Developments

• In February 2025, Vitaboom and GetHealthy partnered to provide AI-driven, personalized supplement recommendations and wellness plans, enhancing individualized health outcomes.
• In February 2024, Herbalife launched the GLP-1 Nutrition Companion in the U.S., offering protein shakes and supplements for weight-loss medication users.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States regional, and country levels from 2020 to 2035. Spherical Insights has segmented the USA dietary supplements market based on the below-mentioned segments:

United States Dietary Supplements Market, By Ingredients

• Vitamin, Botanicals, Minerals
• Proteins & Amino Acids
• Fibers & Specialty Carbohydrates
• Omega Fatty Acids
• Probiotics
• Prebiotics & Postbiotics
• Others

United States Dietary Supplements Market, By Form

• Tablets
• Capsules
• Soft Gels
• Powders
• Gummies
• Liquid,
• Others