United States Denim Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Clothing, Accessories, Furniture, and Others), By Material (Natural, Recycled, and Combination), and United States Denim Market Insights, Industry Trend, Forecasts to 2035

United States Denim Market Insights Forecasts to 2035

• The US Denim Market Size Was Estimated at USD 938.9 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 3.55% from 2025 to 2035
• The US Denim Market Size is Expected to Reach USD 1378.1 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the United States Denim Market Size is Anticipated to Reach USD 1378.1 Million by 2035, Growing at a CAGR of 3.55% from 2025 to 2035. The expansion of the United States denim market is propelled because most individuals utilise denim and cotton warp-faced textiles for casual wear, which makes them durable and popular.

Market Overview

Denim is a sturdy, firm cotton fabric with a twill weave that usually has white weft threads and indigo-dyed warp threads. Different denim apparel, such as wallets, coats, and trousers, is available in weight categories for denim, light, normal, and heavyweight. Wearable denim is offered in various colours and patterns, creating a fashionable look for the consumer. To ensure providing personalised wearable solutions to customers, companies have taken into consideration variables such as the stretch factor, durability, pattern, and ease of washing regarding denim clothing. For example, in February of 2020, under Lee Jeans' product hopping, VF Corporation launched their entire range of stretch-free, fit anywhere, biodegradable jeans with a line directed towards males and females. Denim in the market is predicted to grow due to consumer demand for casual wearables from denim, such as trousers, skirts, and other garments made from denim fabric. On social media and television programming, continued fashion shows are likely to motivate customers to purchase high-end denim apparel. In addition, the consumption of denim apparel products has been greatly motivated because of the expansion in infrastructure linking clothing retailers.

The United States government has implemented several initiatives to boost the denim industry, including trade protection, circular economy regulations, workforce development, domestic manufacturing incentives, and sustainability frameworks, The Department of Commerce's Economic Development Administration (EDA) provided targeted grants such as $1.1 million in September 2023 and $800,000 in 2024 to support textile technology hubs and regional manufacturing facilities that support denim manufacturers.

Report Coverage

This research report categorizes the market for the United States denim market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States denim market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States denim market.

Driving Factors

The growth of the United States denim market is boosted by the increasing demand from consumers for eco-friendly and sustainable products. Traditional denim producers are responding by integrating sustainable practices within their supply chain in light of increased attention to environmental issues. Also, many brands have reported increased sales of their eco-friendly denim lines that consisted of recycled materials and organic cotton. This shift demonstrates that the denim market will benefit from the need for customer preferences for eco-friendly solutions, and therefore pave the way for increased growth and sustainability.

Restraining Factors

The United States denim market faces obstacles like the unpredictable raw commodity prices, especially cotton prices affected by weather and trade fluctuations, that put pressure on margins, increasing environmental and regulatory pressures for excessive water usage, chemical dyeing processes, and wastewater disposal, which create pressure for costly investments in sustainable products.

Market Segmentation

The United States denim market share is classified into product type and material.

• The clothing segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period.

The United States denim market is segmented by product type into clothing, accessories, furniture, and others. Among these, the clothing segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period. The segment is driven because between 70 and 85 percent of all denim fabric is used for apparel, which is a major factor in garments like blouses, skirts, jackets, and jeans. i.e., denim is popular, primarily due to its timeless style, sustainability, and versatility amongst all consumer types, i.e., casual and semi-formal. A major reason for this popularity is that jeans, independently, account for 45 - 52 percent of sales in the clothing category.

• The combination segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

Based on the material, the United States denim market is segmented into natural, recycled, and combination. Among these, the combination segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is propelled because it is reasonable, it stores recycled materials made from production risks, and retains the softness and washability of natural denim. Combination denim offers a wise way to reduce manufacturing costs on raw materials for producers, but just as importantly, the hybrid concept offers guidance for consumers, satisfies their requests for more sustainable products, and adheres to the direction that environmental baseline standards appear to be going.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States denim market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Cone Mills
• Levi Strauss & Co.
• Wrangler
• 7 For All Mankind
• AG Jeans
• J Brand
• Raleigh Denim Workshop
• Blue Delta Jeans
• Others

Recent Development

• In April 2025, Gap x DOEN released a second collaboration, offering denim pieces including jackets, trousers, and mini dresses, now extending into men’s and baby apparel. The collection supports gender equity via RISE-certified factories.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States denim market based on the following segments:

United States Denim Market, By Product Type

• Clothing
• Accessories
• Furniture
• Others

United States Denim Market, By Material

• Natural
• Recycled
• Combination