United States CBD Pouches Market Size, Share, and COVID-19 Impact Analysis, By Content (Up To 10 Mg, 10 Mg - 20 Mg, and Other), By Type (Flavored and Unflavored), By Distribution Channel (Offline and Online), and United States CBD Pouches Market Insights, Industry Trend, Forecasts To 2035

United States CBD Pouches Market Size Insights Forecasts to 2035 

• The United States CBD Pouches Market Size Was Estimated at USD 52.65 Million in 2024

• The Market Size is Expected to Grow at a CAGR of around 21.36% from 2025 to 2035

• The United States CBD Pouches Market Size is Expected to Reach USD 442.89 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, The United States CBD Pouches Market Size is anticipated to Reach USD 442.89 Million by 2035, Growing at a CAGR of 21.36% from 2025 to 2035. The United States CBD pouches market is being driven by consumer desire for smokeless, discreet wellness products is increasing, as is awareness of the potential advantages of CBD. Flavor and format innovations are also gaining traction among younger, health conscious consumers.

Market Overview

CBD pouches are small, smoking, tobacco-free oral consumable materials that contain cannabidiol (CBD), a non-psychoactive chemical produced from the cannabis plant. These pouches are designed to be consistent and convenient, in which CBD is absorbed through the oral mucosa. CBD pouches are popular among wellness-conscious consumers, who use them for relaxation, attention, and stress elimination. Unlike typical CBD oils, the pouch eliminates the need to measure the dose, providing a pre-measured and controlled volume of CBD in each unit. They appeal to customers in search of a clean, smoking-free option for wellness and holiday. CBD pouches are gaining popularity in the comprehensive CBD and wellness business. They cater to a diverse audience, including people who seek stress eradication, pain treatment, or better attention. Their format is comparable to nicotine pouches, making them familiar and acceptable to consumers switching using smoking or tobacco. Regulatory clarity and product innovation help to drive their growth, as companies invest in increased bioavailability and appealing product design.

Report Coverage

This research report categorizes the United States CBD pouches market based on various segments and regions, and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States CBD pouches market. Recent market developments and competitive strategies, such as expansion, type launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States CBD pouches market.

Driving Factor 

The United States CBD pouches market is driven by Consumer demand for smoking-free and prudent health products, increased understanding of the medical benefits of CBD, and a change away from traditional tobacco and nicotine products. In addition, the increased drives have increased in adaptation trends, product development, and retail availability in all age groups and lifestyles.

Restraining Factor

The United States CBD pouches market has to face restrictions due to regulatory concerns, diverse globalization between courts, and the absence of installed quality control. Limited consumer awareness, potential CBD misconceptions, and high product costs contribute to slower growth than traditional options.

The United States CBD pouches market share is classified into content, type, and distribution channel.

• The 10 mg - 20 mg segment accounted for the largest revenue share in 2024 and is anticipated to grow at a substantial CAGR during the forecast period.

The United States CBD pouches market is segmented by content into up to 10 mg, 10 mg - 20 mg, and other. Among these, the 10 mg - 20 mg segment accounted for the largest revenue share in 2024 and is anticipated to grow at a substantial CAGR during the forecast period. This is due to the dose range that attacks the ideal mixture between efficacy and safety for mainstream consumers, who is looking for relief from minor pain without stress eradication, focus, or fainting action or psychedelic effects. This medium dose appeals to both novice and regular users, which provides comprehensible benefits, reducing the risk of overconception.

• The flavored segment held the largest market share in 2024 and is anticipated to grow at a significant CAGR during the projected timeframe.

The United States CBD pouches market is segmented by type into flavored and unflavored. Among these, the flavored segment held the largest market share in 2024 and is anticipated to grow at a significant CAGR during the projected timeframe. This is due to flavors improving the user experience by dissolving the natural bitterness of hemp extract, which makes the drink more pleasant and socially acceptable.  Flavor consumers such as Mint, Citrus, Coffee, and Berry appeal to a wide range of tastes and especially stimulate the purchase of repeating between young customers and for the first time.

• The offline segment dominated the market in 2024 and is anticipated to grow at a substantial CAGR during the forecast period.

The United States CBD pouches market is segmented by distribution channel into offline and online. Among these, the offline segment dominated the market in 2024 and is anticipated to grow at a substantial CAGR during the forecast period. Consumers are rapidly giving priority to in-tradition transactions, where they can receive help, verify authenticity, and avoid shipping delays or legal issues.  Many buyers, especially for first-time users or older demographics, prefer to shop at iconic retail places such as pharmacies, VAPE shops, or wellness stores where employees can explain use, dosage, and effects.

Competitive Analysis

The report offers the appropriate analysis of the key organizations/companies involved within the United States CBD pouches market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies 

• Cannadips
• VELO CBD
• Holistic Wellness
• CBDfx
• Grinds
• SNUSSIE
• Cannobie
• Rogue
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment 

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States CBD pouches market based on the below-mentioned segments: 

United States CBD Pouches Market, By Content

• Up To 10 Mg
• 10 Mg - 20 Mg
• Other

United States CBD Pouches Market, By Type

• Flavored
• Unflavored

United States CBD Pouches Market, By Distribution Channel

• Online
• Offline