United States Anime Market Size, Share, and COVID-19 Impact Analysis, By Type (T.V., Movie, Video, Music, Internet Distribution, Merchandising, Pachinko, and Live Entertainment), By Genre (Action & Adventure, Sci-Fi & Fantasy, Romance & Drama, Sports, and Others), and United States Anime Market Insights, Industry Trend, Forecasts to 2035

United States Anime Market Insights Forecasts to 2035

• The US Anime Market Size Was Estimated at USD 2,311.5 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 16.90% from 2025 to 2035
• The US Anime Market Size is Expected to Reach USD 12,872.9 Million by 2035

According to a research report published by Spherical Insights and Consulting, The United States Anime Market Size is anticipated to reach USD 12,872.9 Million by 2035, growing at a CAGR of 16.90% from 2025 to 2035. The expansion of the United States anime market is propelled by events and item sales, demonstrating the thriving fan culture. There is an increase in anime conventions, merchandising stores, and anime companies partnering with mainstream brands.

Market Overview

Anime is a specific kind of animated film that is characterised by vibrant visuals, a wide range of characters, and imaginative or futuristic storylines. There is a significant shift in the U.S. market and the industry overall, indicating shifts in U.S. tendencies. The significant rise in the general acceptance of anime outside of the conventional fandom streaming services is a significant development in the US market. The buying of mementos, along with apparel and accessories, and figures of favorite anime characters, is growing among fans. The sale of limited-edition products at conventions and through online platforms boosts both sales volume and product exclusivity for US customers. Social media platforms and streaming services have increased anime awareness, which drives higher demand for related merchandise. The idea of anime is becoming more widely known due to social media and streaming, which is driving up demand for associated goods. The most well-known brands control the products, while some anime product lines are growing as a visual tactic to entice buyers to buy more.

Moreover, Animation studios and streaming services are constantly searching for ways to push creativity to its limits using various storytelling techniques, unconventional visual aesthetics, and new animation technologies to keep their audiences engaged. This is because the U.S. market is innovative, and this innovation is linked to the extremely high levels of competition in the sector. Creative and inventive business plans and distribution strategies are also subject to this competition. With its subsidiary models, unique content, and emerging alliances, streaming services are leading the way in innovation. By incorporating and adjusting to audience tastes and going back to other modes of storytelling and representation, this ecosystem continuously fosters innovation that guarantees the continued vibrancy.

Report Coverage

This research report categorizes the market for the United States anime market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States anime market. Recent market developments and competitive strategies such as expansion, Genre launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States anime market.

Driving Factors

The growth of the United States anime market is driven by recent youth engagement with anime, especially with Millennials and Gen Z. According to the Pew Research Center, 36% of teenagers aged 13-17 reported watching anime often in 2021, a 20% increase since 2019. Additionally, many schools across the United States now use anime and manga in the classroom, which highlights the medium's cultural and artistic relevance. As such of the next generation's interest in different types of storytelling and distinct characters, the US anime market industry is going to be a growing market, meeting the demands of a generation needing new kinds of entertainment.

Restraining Factors

The United States anime market faces obstacles like a shortage of skilled workers and rising production prices. There are several series, films, and genres vying for viewers' attention in the fiercely competitive anime industry. Smaller production businesses will probably find it difficult to stay visible in the face of big franchises' existing fan bases and enormous marketing strength.

Market Segmentation

The United States Anime Market share is classified into type and genre.

• The internet distribution segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period.

The United States anime market is segmented by type into TV, movie, video, music, internet distribution, merchandising, pachinko, and live entertainment. Among these, the internet distribution segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period. The industry is expanding as a result of changes in how people primarily interact with entertainment. Online streaming services' availability and abundance have played a significant role in this expansion. With hundreds of thousands of movies available on demand, platforms like Netflix and Crunchyroll provide fans the option to choose almost any marginally successful anime series or movie. Today's consumers demand flexible viewing, which is a major factor in OTT platforms' shift away from traditional radio broadcasting and towards online distribution techniques.

• The action & adventure segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

Based on the genre, the United States anime market is segmented into action & adventure, sci-fi & fantasy, romance & drama, sports, and others. Among these, the action & adventure segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The popularity of action and adventure anime is at an all-time high, and action and adventure is one of the most consumable kinds of storytelling-based entertainment, which is driving the segment's rise. Action & Adventure is a genre that appeals to a wide range of viewers since it usually features gripping and captivating narratives, intriguing character arcs, and excellent animation. Both casual and new anime viewers find resonance in the combination of gripping narratives and heart-pounding chase scenes.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States anime market, along with a comparative evaluation primarily based on their Genre offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes Genre development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Eleven Arts
• Sentai Holdings
• Sony Pictures Entertainment
• VIZ Media
• Discotek Media
• Sentai Holdings, LLC (AMC Networks)
• Esteem Studios
• The Walt Disney Company
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States anime market based on the following segments:

United States Anime Market, By Type

• T.V.
• Movie
• Video, Music
• Internet Distribution
• Merchandising
• Pachinko
• Live Entertainment

United States Anime Market, By Genre

• Action & Adventure
• Sci-Fi & Fantasy
• Romance & Drama
• Sports
• Others