United States Amusement and Theme Park Market Size, Share, and COVID-19 Impact Analysis, By Type (Land Rides, Water Rides, and Others), By Source of Revenue (Tickets, Food and Beverages, Merchandise, Hospitality, and Others), and United States Amusement and Theme Park Market Insights, Industry Trend, Forecasts to 2035

United States Amusement and Theme Park Market Insights Forecasts to 2035

• The U.S. Amusement and Theme Park Market Size Was Estimated at USD 23.40 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.15% from 2025 to 2035
• The USA Amusement and Theme Park Market Size is Expected to Reach USD 36.60 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the US Amusement and Theme Park Market is anticipated to reach USD 36.60 billion by 2035, growing at a CAGR of 4.15% from 2025 to 2035. The U.S. amusement and theme park market continues to grow, driven by immersive experiences, technological innovations, and strong family demand, with ticket sales and iconic attractions anchoring consistent revenue and visitor engagement.  

Market Overview

The United States amusement and theme park market is a business that delivers entertainment via attractions, rides, shows, and themed settings for their guests. It comprises theme parks, amusement parks, water parks, and other recreational centers providing immersive experiences, thrill rides, family entertainment, food, and retail services. Moreover, distinct growth drivers for the U.S. theme and amusement park industry are the emergence of virtual reality and augmented reality-based experiences, heightened demand for sustainability and eco-friendliness in park operations, development of customized experiences, and partnerships with streaming services or large franchises for specialized, immersive park experiences. Furthermore, technological innovations such as incorporating virtual reality, AI-based personalized experiences, and green-friendly designs can fuel growth. Major players like Disney, Universal Studios, and Six Flags can propel the market through improved ride technology, increasing immersive experiences, and forming bespoke partnerships.

Report Coverage

This research report categorizes the market for the U.S. amusement and theme park market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States amusement and theme park market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the USA amusement and theme park market.

Driving Factors

The U.S. theme and amusement park industry is driven by mounting demand for specialized, immersive experiences, such as the growth in interactive and virtual reality attractions. Moreover, growing popularity of family vacations, improved disposable income, and ride technology innovation also enhance market growth. Marketing efforts through loyalty programs, increased seasonal celebrations, and promotions with movies and television shows drive consumer interest and repeat visits further.

Restraining Factors

Restraining influences in the U.S. theme and amusement park industry are high operating expenses, seasonality, weather dependence, safety issues, lengthy wait lines, and growing competition from other forms of entertainment, such as virtual and digital gaming and virtual experiences.

Market Segmentation

The United States amusement and theme park market share is classified into type and source of revenue.

• The land rides segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United States amusement and theme park market is segmented by type into land rides, water rides, and others. Among these, the land rides segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to their broad appeal and versatility. They offer a variety of experiences, from thrilling roller coasters to family-friendly attractions, ensuring they attract a wide demographic. Additionally, land-based rides are easier to maintain and can operate year-round, boosting their popularity.

• The tickets segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United States amusement and theme park market is segmented by source of revenue into tickets, food and beverages, merchandise, hospitality, and others. Among these, the tickets segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Admission fees are the primary income source, as every visitor typically purchases a ticket. This consistent, upfront revenue stream is crucial for covering operational costs and supports investment in new attractions and infrastructure development.  

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the US amusement and theme park market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Six Flags Inc
• Hersheypark
• Disney Parks
• Busch Garden
• The Island in Pigeon Forge
• Seaworld Parks and Entertainment
• Dollywood
• Universal Parks and Resorts
• Cedar Fair Entertainment Company
• Silver Dollar City
• Dells Waterpark
• Magic Kingdom Park
• Others

Recent Developments:

• In September 2023, Crescent Real Estate LLC purchased the Element Orlando Universal Blvd., a 165-room hotel franchised by Marriott International. Situated just beyond the boundaries of the mixed-use complex called Icon Park, Element Orlando hotel visitors have instant access to 20 acres of entertainment options.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the USA amusement and theme park market based on the below-mentioned segments:

United States Amusement and Theme Park Market, By Type 

• Land Rides
• Water Rides
• Others

United States Amusement and Theme Park Market, By Source of Revenue

• Tickets
• Food and Beverages
• Merchandise
• Hospitality
• Others