United Kingdom Wet Shave Market Size, Share, and COVID-19 Impact Analysis, By Product (Disposable Razors and Non-disposable Razors), By End Use (Female and Male), and United Kingdom Wet Shave Market Insights, Industry Trend, Forecasts to 2035

United Kingdom Wet Shave Market Insights Forecasts to 2035

• The United Kingdom Wet Shave Market Size was Estimated at USD 840.23 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 8.51% from 2025 to 2035
• The United Kingdom wet shave Market Size is Expected to Reach USD 2064.11 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the United Kingdom Wet Shave Market Size is Anticipated to Reach USD 2064.11 Million by 2035, Growing at a CAGR of 8.51% from 2025 to 2035. The growing influence of social media and grooming influencers is also pushing consumers to buy high-quality wet shave products. More consumers are selecting eco-friendly shaving creams and reusable razors, which is contributing to the growing popularity of sustainable and environmentally friendly products.

Market Overview

The United Kingdom wet shave market refers to the industry focused on the development, distribution, and application of a cream-like substance as part of a personal skin care product. The tighter, smoother shave and it's often associated with a more lavish and personalized grooming session. This is a result of the growing number of individuals who value personal grooming and adopting business cultures. Furthermore, the market's growth would benefit from increased disposable income and a higher standard of living during the projection period. As hygiene and looks become more important, more people are choosing to shave frequently. Social media, beauty influencers, and online guides are all contributing to the growing awareness of personal grooming, which is another reason propelling industry expansion. The culture attracts both wet shaving enthusiasts and novices due to the wide variety of high-quality shaving goods, including handcrafted shaving creams and soaps. The market is driven by customer expectations for high-quality and eco-friendly grooming products, as well as trends in personal grooming and technological improvements in shaving products, even though it mostly targets men.

Report Coverage

This research report categorizes the market for the United Kingdom wet shave market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom wet shave market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom wet shave market.

Driving Factors

The market for United Kingdom wet shave is driven by the continuous demand for premium wet shave products brought about by the great cultural emphasis placed on beauty and grooming. The sector is expanding as a result of the region's aging population and men's desire for efficient shaving products for their more mature skin. Furthermore, customers are becoming more prepared to spend money on high-end shaving products, contributing to the growing trend towards artisanal and premium grooming goods. Wet shave product attractiveness is increased by innovations in product compositions and packaging, which propels market growth. Additionally, a variety of wet shave products are becoming more accessible to customers due to the growing popularity of e-commerce platforms, which is driving the market expansion.

Restraining Factors

The market development could be limited by factors such as consumers price sensitivity, shifting grooming habits, and intense competition from electric razors and trimmers.

Market Segmentation

The United Kingdom wet shave market share is classified into product, and end use.

• The disposable razors segment held the largest market share in 2024 and is anticipated to grow at a substantial CAGR during the forecast period.

The United Kingdom wet shave market is divided by product into disposable razors and non-disposable razors. Among these, the disposable razors segment held the largest market share in 2024 and is anticipated to grow at a substantial CAGR during the forecast period. This is due to their convenience and evolving grooming standards. The availability of disposable razors in pharmacies, supermarkets, and convenience stores has increased their accessibility.

• The male segment dominated the market in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United Kingdom wet shave market is segmented by end use into female and male. Among these, the male segment dominated the market in 2024 and is expected to grow at a significant CAGR during the forecast period. This is because men grooming and attractiveness are highly valued in culture and society. Men's increased awareness of personal hygiene and grooming has further boosted the wet shave product business. The introduction of new and innovative products made just for men, such as aftershaves, high-end shaving creams, and precision razors, has also contributed to this growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom wet shave market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

Recent Developments:

• In March 2025, Wilkinson Sword launched its grooming range to make better shaving accessible for the modern man. It highlighted the brand’s expansion into pre- and post-shave products such as Shave Foam, Shave Gel, and After Shave Lotion designed to appeal to younger consumers and address common shaving concerns like irritation and comfort.

List of Key Companies

• King of Shaves
•  Wilkinson Sword
•  Kent Brushes
• Geo. F. Trumper
•  Truefitt & Hill
• Taylor of Old Bond Street
•  Edwin Jagger
•  Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom wet shave market based on the below-mentioned segments:

United Kingdom Wet Shave Market, By Product

• Disposable Razors
• Non-disposable Razors

United Kingdom Wet Shave Market, By End Use

• Female
• Male