United Kingdom Virtual Tour Market Size, Share, and COVID-19 Impact Analysis, By Technology (Non-Immersive, Semi & Fully Immersive), By Application (Real Estate, Tourism & Hospitality, Art Galleries and Museums, and Others), and United Kingdom Virtual Tour Market Insights, Industry Trend, Forecasts to 2035.

United Kingdom virtual tour Market Insights Forecasts to 2035

• The United Kingdom Virtual Tour Market Size was estimated at USD 450.56 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 20.22% from 2025 to 2035
• The United Kingdom Virtual Tour Market Size is Expected to Reach USD 3415.58 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the United Kingdom Virtual Tour Market is anticipated to reach USD 3415.58 million by 2035, growing at a CAGR of 20.22% from 2025 to 2035. Technology breakthroughs and the growing need for immersive, distant engagement solutions have propelled the adoption of virtual tours throughout a wide range of industries.

Market Overview

The United Kingdom virtual tour market refers to the industry focused on producing, distributing, and using immersive digital tours that are computer-generated or based in the real world. Using digital tools like computers, cellphones, or virtual reality headsets, users can virtually experience these tours, which mimic real-world settings (such as hotels, museums, real estate assets, educational campuses, tourist locations, etc. A virtual tour, which is often made up of still photos or a series of films, is a simulation of an actual place. It might also make use of additional multimedia components, including text, music, sound effects, and narration. A virtual tour is meant to replicate the experience of traveling to and exploring a location from a distance. Real estate properties, museums, historical sites, and other settings that might be of interest to distant viewers are frequently featured on these tours. This market includes the services and technologies used to create and distribute virtual tours in different sectors. As virtual reality (VR) and augmented reality (AR) technologies have advanced, this market has grown dramatically, making virtual tours more accessible and engaging. Businesses in this industry range from content producers and digital marketing agencies to software developers and camera manufacturers. The market for virtual tour is being driven by the rising use of smartphones and other technological developments in the field of tours, which have made virtual tours more significant.

Report Coverage

This research report categorizes the market for the United Kingdom virtual tour market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom virtual tour market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom virtual tour market.

Driving Factors

The market for the United Kingdom virtual tour is driven by sponsorship and advertising opportunities. Virtual tours are an excellent way for businesses to market their goods and interact with a wider range of customers with provide immersive experiences that can boost customer engagement and brand loyalty, particularly driving market expansion. The market is expanding as a result of this adoption since it increases the reach and visibility of different brands. The market for virtual tours has a significant chance to grow in the healthcare industry. Virtual tours are being used more and more for remote medical facility tours and patient education. Digital transformation is being promoted by numerous governments worldwide as a component of their plans for economic growth. Virtual tours, which offer immersive digital experiences, are among the technologies that indirectly fuel demand for policies that support the growth of digital infrastructure, online learning, remote work, and e-commerce.

Restraining Factors

Furthermore, market reach may be lowered by technological obstacles like restricted access to high-speed internet or VR-compatible equipment, especially in poorer nations. Concerns about data security and privacy also present major challenges since users can be reluctant to interact with platforms that want access to location-based or personal data.

Market Segmentation

The United Kingdom virtual tour market share is classified into technology, and application.

• The semi & fully immersive segment held the largest market share in 2024 and is anticipated to grow at a substantial CAGR over the forecast period.

The United Kingdom virtual tour market is segmented by technology into non-immersive, semi & fully immersive. Among these, the semi & fully immersive segment held the largest market share in 2024 and is anticipated to grow at a substantial CAGR over the forecast period. This is due to the development of virtual reality (VR) and augmented reality (AR), the need for creative marketing strategies, the desire to give customers interactive experiences, and ongoing advancements in these technologies that improve the quality and accessibility of virtual tours.

• The real estate segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period.

The United Kingdom virtual tour market is segmented by application into real estate, tourism & hospitality, art galleries and museums, and others. Among these, the real estate segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period. This is because of the growing demand for immersive and remote engagement solutions in real estate, the growing need to expand the reach of property listings and facilitate speedier decision-making, and the growing use of virtual tour software for 360-degree views of properties, which enables prospective buyers to explore spaces remotely.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom virtual tour market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• 360 Virtual Tour Co
• Eye Revolution
• View3D
• Virtually There Studio
• Vistabee
• Panoramic Imaging
• The Virtual Tour Experts
• Others

Recent Developments:

• In January 2025, The Virtual Tour Experts, an experience firm, launched a personalized virtual tour of the UK’s University of Cambridge. The immersive platform provides a personalized digital experience through one of the world’s most iconic institutions. Aimed at prospective students and alumni, the tour uses 360° video, photography, AI, and 3D mapping to create a seamless, responsive, and user-focused exploration of Cambridge’s historic colleges, landmark buildings, and picturesque grounds. 

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom virtual tour market based on the below-mentioned segments

United Kingdom Virtual Tour Market, By Technology

• Non-Immersive
• Semi & Fully Immersive

United Kingdom Virtual Tour Market, By Application

• Real Estate
• Tourism & Hospitality
• Art Galleries and Museums
• Others