United Kingdom Television Market Size, Share, and COVID-19 Impact Analysis, By Type (Smart TV, LCD & Plasma & LED TVs, CRT & Rear-Projection TVs), By Sales Channel (Online, Offline), and United Kingdom Television Market Insights, Industry Trend, Forecasts to 2035.

United Kingdom Television Market Insights Forecasts to 2035

• The United Kingdom Television Market Size was estimated at USD 11,670.45 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 8.84% from 2025 to 2035
• The United Kingdom Television Market Size is Expected to Reach USD 29,646.15 Million by 2035

According to a research report published by Spherical Insights & Consulting, the United Kingdom Television Market Size is anticipated to reach USD 29,646.15 Million by 2035, growing at a CAGR of 8.84% from 2025 to 2035. The changing habits between urban and rural audiences have shifted as a result of digitalization and altered lifestyle choices boost the market growth. The market share of country television grows steadily as a result of innovative products and the development of channels of distribution.

Market Overview

The United Kingdom television market is described to the marketplace focused on the production, distribution, and application of television content and devices. The market is evolving rapidly with the rise of smart TVs, streaming services, and interactive content, shifting consumer preferences away from traditional cable TV. The television industry is a fascinating area of innovation and pleasure in the wide world of consumer electronics, where displays display vivid images and pixels weave stories. This market has developed cohesively throughout the years, engaging audiences all around the world like a great melody produced by technology. This market overview's curtain rises, revealing a symphony of facts. From the simple cathode-ray tubes of the past to the modern, svelte, UHD screens, televisions have transformed into fascinating pieces of art that skillfully combine technology and design.

Report Coverage

This research report categorizes the market for the United Kingdom television market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom television market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom television market.

Driving Factors

The market for United Kingdom television is driven by the growing demand for smart TVs. Furthermore, local key companies are collaborating with e-commerce sites to boost product sales in unexplored markets. Additionally, the implementation of intelligent technologies, including artificial intelligence (AI) in televisions, to enhance appliance technology and satisfy consumer comfort preferences, is one of the market opportunities anticipated to be achieved. Furthermore, TVs can monitor and control smart home devices due to the growing trends of IoT and home automation, driving the market growth. The market is driven by the rising demand from consumers for affordable internet access and regional content availability. Additional factors driving expansion are advancements in technology and increased penetration in non-metropolitan areas.

Restraining Factors

However, the prediction related to safety concerns associated with customers' information being stolen due to high access to the data might hinder market expansion. Further, television price reductions are being stimulated by fierce competition could be hinder the market growth.

Market Segmentation

The United Kingdom television market share is classified into type and sales channel.

• The smart TV segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United Kingdom television market is segmented by type into smart TV, LCD & plasma & LED TVs, CRT, and rear-projection TVs. Among these, the smart TV segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to the smart TV market having sophisticated features and applications. Furthermore, it is anticipated that the digital revolution of the broadcasting sector and the rising internet penetration rate will spur segment expansion throughout the projection period. Moreover, demand for televisions with 4K and 8K resolutions, which offer users better image clarity and an amazing watching experience, has grown and boosted this segment growth.

• The online segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period.

The United Kingdom television market is divided by sales channel into online and offline. Among these, the online segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period. This is because of the increasing popularity and use of e-commerce platforms, and gaining new customers for key manufacturers or customers as well. The rise of the online distribution channel category is also expected to be fueled in the upcoming years by an increase in television set sales, primarily through company-owned websites and other e-commerce platforms.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom television market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• BBC
• Sky Group
• ITV plc
• Mitchell & Brown LED TV
• Cello TV
• Others

Recent Developments:

• In May 2025, the England and Wales Cricket Board (ECB) and BBC announced an extension to their strategic partnership, ensuring that England Men’s and Women’s international cricket highlights and live broadcasts of The Hundred tournament would continue for four years (2025-2028).

• In March 2025, Neos Networks and BMC TV strengthened their partnership to enhance live event broadcasting across the UK. This collaboration ensured high-capacity, low-latency connectivity, supporting BMC TV’s rapid growth and increasing demand for live broadcasts.

• In April 2024, the UK’s first free TV service delivering live television over broadband, Freely, officially launched. Backed by BBC, ITV, Channel 4, and Channel 5, Freely allowed audiences to stream live TV channels alongside on-demand content for free via smart TVs no dish or aerial required.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom television market based on the below-mentioned segments:

United Kingdom Television Market, By Type

• Smart TV
• LCD & Plasma & LED TVs
• CRT & Rear-Projection TVs

United Kingdom Television Market, By Sales Channel

• Online
• Offline