United Kingdom Sports Drink Market Size, Share, and COVID-19 Impact Analysis, By Product (Hypotonic, Hypertonic, and Isotonic), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores, Online, and Others), and United Kingdom Sports Drink Market Insights, Industry Trend, Forecasts to 2033

United Kingdom Sports Drink Market Insights Forecasts to 2033

• The United Kingdom Sports Drink Market Size was valued at USD 1.95 Billion in 2023.
• The United Kingdom Sports Drink Market Size is Growing at a CAGR of 4.95% from 2023 to 2033
• The United Kingdom Sports Drink Market Size is Expected to reach USD 3.16 Billion by 2033

The United Kingdom Sports Drink Market Size is Anticipated to Exceed USD 3.16 Billion by 2033, Growing at a CAGR of 4.95% from 2023 to 2033. The increasing consumer interest in fitness & hydration, demand for low-calorie options, and expanding online retail channels are driving the growth of the sports drink market in the UK.     

Market Overview

The sports drink market refers to the market of production, distribution, and sale of beverages formulated to enhance athletic performance and provide hydration during physical activity. Sports drinks (electrolyte drinks) are non-caffeinated functional beverages that replace water, electrolytes, and energy of athletes before, during, and (especially) after training or competition. An increasing sports and fitness activities participation along with the adoption of effective branding and marketing strategies by the key companies, is driving the sports drink market. Further, the popularity of sports drinks with clean-label, naturally sourced ingredients leads to driving the market demand. The preference for natural ingredients over regular sports drinks is accelerating the growth opportunity in the sports drink market due to the growing health-conscious population in developing and underdeveloped countries.

Report Coverage

This research report categorizes the market for the UK sports drink market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom sports drink market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the UK sports drink market.

Driving Factors

The increasing consumer interest in fitness & hydration, particularly in sports drinks, owing to health consciousness, drives the sports drink market. The demand for low-calorie options due to health-conscious trends and consumption of fewer calories and processed foods is escalating the market demand. The online retailing of sports drinks, owing to the expanding e-commerce landscape and changing consumer preferences, is propelling the market growth for sports drink.  

 Restraining Factors

The high levels of sugar in sports drinks limit their adoption, especially among health-conscious consumers, thereby restraining the market growth.

Market Segmentation

The United Kingdom sports drink market share is classified into product and distribution channel.  

• The isotonic segment dominated the market with the largest revenue share in 2023 and is expected to grow at a significant CAGR during the projected period.

The United Kingdom sports drink market is segmented by product into hypotonic, hypertonic, and isotonic. Among these, the isotonic segment dominated the market with the largest revenue share in 2023 and is expected to grow at a significant CAGR during the projected period. Isotonic solution of sports drinks contains similar concentrations of salt and sugar as found in the human body. An increasing preference for isotonic sports drinks, owing to their ability to replace fluids lost through sweat and ensure the availability of carbohydrates, is expected to propel the market in the isotonic segment.

• The hypermarkets & supermarkets segment dominated the UK sports drink market in 2023 and is expected to grow at a significant CAGR during the projected period.

The United Kingdom sports drink market is segmented by distribution channel into hypermarkets & supermarkets, convenience stores, specialty stores, online, and others. Among these, the hypermarkets & supermarkets segment dominated the UK sports drink market in 2023 and is expected to grow at a significant CAGR during the projected period. Hypermarkets and supermarkets are large-scale retail stores, offering a wide range of products under one roof. The diverse range of sports drinks available, catering to various preferences and dietary needs, is driving the market in the hypermarkets & supermarkets segment.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the U.K. sports drink market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• PepsiCo Inc.
• The Coca-Cola Company
• Arizona Beverage Company
• Suntory Holdings Ltd
• Wander SA
• OSHEE Polska Sp Zoo
• Aimia Foods
• SiS (Science in Sport®) Limited
• Rejuvenation Water
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In January 2023, Science in Sport (SiS), a leading global endurance nutrition brand have announced that they are partnering with Saracens’ Rugby club, and have been providing the team with extensive nutritional support for their training and competition since the start of the season.

Market Segment

This study forecasts revenue at U.K., regional, and country levels from 2020 to 2033. Spherical Insights has segmented the United Kingdom Sports Drink Market based on the below-mentioned segments:

UK Sports Drink Market, By Product

• Hypotonic
• Hypertonic
• Isotonic

UK Sports Drink Market, By Distribution Channel

• Hypermarkets & Supermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others