United Kingdom Sports App Market Size, Share, and COVID-19 Impact Analysis, By Platform (Apple iOS Store, and Google Play Store), and United Kingdom Sports App Market Insights, Industry Trend, Forecasts to 2035

United Kingdom Sports App Market Insights Forecasts to 2035

• The United Kingdom Sports App Market Size was estimated at USD 479.45 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 9.78% from 2025 to 2035
• The United Kingdom Sports App Market Size is Expected to Reach USD 1338.53 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, The United Kingdom Sports App Market Size is anticipated to Reach USD 1338.53 Million by 2035, Growing at a CAGR of 9.78% from 2025 to 2035. The market is expanding as a result of the growing popularity of esports and fantasy sports, live sports streaming services, dependable internet access, and growing fitness and health consciousness.

Market Overview

The Sport App Market Size includes fitness and training apps, live sports streaming apps, fantasy sports apps, team management and analytics platforms, and fan engagement and social sports platforms. These apps are widely used by consumers, sports organizations, and broadcasters, and their features range from performance tracking and fan interaction to immersive viewing experiences. The market includes mobile and web-based software applications that are made to improve, monitor, or facilitate participation in sports-related activities. Sports apps provide several benefits, including personalized fitness, real-time game updates, and social interaction. These features help users manage health goals, stay updated on their favorite teams, and connect with others. By offering expert advice and structured programs, these apps democratize fitness and sports knowledge, making it accessible to a wider audience. AI is essential for live streaming applications to guarantee a flawless experience. Artificial intelligence (AI)-based analytics in fantasy sports apps offer vital insights from enormous databases, guiding strategy and producing remarkable outcomes. Additionally, AI-powered platforms maximize team and resource management, utilizing player abilities to achieve superior results.

Report Coverage

This research report categorizes the market for the United Kingdom sports app market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom sports app market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom sports app market.

Driving Factors

The market for the United Kingdom sports app is primarily driven by the growing number of cellphones and internet connections with user-friendly features. Furthermore, the growing popularity of fantasy sports, driven by advances in technology such as wearable integration, AR/VR capabilities, and AI-powered analytics, is driving market expansion. Furthermore, the industry has grown into fitness tracking and athlete performance monitoring due to wearable technologies and health-conscious lifestyles. Digital platforms are also seeing significant investments by broadcasters and sports groups in order to increase fan interaction, sell content, and collect useful user data. In particular, AI-powered customisation is improving customer retention in fitness and fantasy sports applications.

Restraining Factors

The market expansion could be restricted due to concerns about data security and privacy can be expensive and complicated to ensure compliance for smaller businesses, particularly when it comes to real-time capabilities like live streaming or AI-based analytics, fragmented digital rights, and broadcasting agreements.

Market Segmentation

The United Kingdom sports app market share is classified into platform.

• The Google Play Store segment held a significant share in 2024 and is anticipated to grow at a rapid pace during the forecast period.

The United Kingdom sports app market is segmented by platform into Apple iOS Store and, Google Play Store. Among these, the Google Play Store segment held a significant share in 2024 and is anticipated to grow at a rapid pace during the forecast period. This is due to being convenience of in-app purchases, the adaptability of app user interfaces, and sophisticated multitasking capabilities. Video editing tools for sports broadcasting are available on the Android platform. The development and availability of sports applications have been greatly facilitated by the Google Play Store's dynamic and unified design.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom sports app market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Pitchero
• Playfinder
• Grabyo
• FitDataHub
• Flair Football
• FootballMatcher.io
• Service Agencies
• Others

Recent Developments:

• In May 2025, Premier Sports officially launched its app on both Sky Stream and Sky Glass, marking a significant expansion in sports content availability for UK viewers. Premier Sports 1, Premier Sports 2, LALIGATV, and the recently released Premier Sports Rugby are the four channels that are accessible through the app.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom sports app market based on the below-mentioned segments:

United Kingdom Sports App Market, By Platform

• Apple iOS Store
• Google Play Store