United Kingdom Shapewear Market Size, Share, and COVID-19 Impact Analysis, By End-use (Female and Male), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, and Online), and United Kingdom Shapewear Market Insights, Industry Trend, Forecasts to 2035.

United Kingdom Shapewear Market Insights Forecasts to 2035

• The United Kingdom Shapewear Market Size was estimated at USD 128.56 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 8.27% from 2025 to 2035
• The United Kingdom Shapewear Market Size is Expected to Reach USD 308.25 Million by 2035

According to a research report published by Spherical Insights and Consulting, the United Kingdom Shapewear Market Size is anticipated to reach USD 308.25 Million by 2035, growing at a CAGR of 8.27% from 2025 to 2035. This expansion is ascribed to evolving consumer tastes, rising demand for sustainable clothing goods, and the growing impact of social media on fashion trends.

Market Overview

The United Kingdom shapewear market refers to the segment of the apparel industry focused on garments designed to temporarily alter or enhance the body's shape. These products are typically made from stretchable, compressible fabrics like spandex, nylon, or Lycra, and are worn under clothing to smooth, contour, or support specific areas of the body. A foundation undergarment called shapewear is made to temporarily change the shape of the body. Shapewear is seen by Millennials and Generation Z customers as a tool to improve their appearance rather than as a technique to hide imperfections. Manufacturers targeting the Gen Z market, like Honeylove, have found success by abandoning the word "shapewear" and introducing "sculptwear" in a variety of sensual forms with attractive features that women are willing to flaunt in public. A growing number of new products and worries about attractive body forms, particularly among women, are driving the market's growth. With the emergence of social media and shifting fashion trends fuels the market development is fueled.

Report Coverage

This research report categorizes the market for the United Kingdom shapewear market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom shapewear market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom shapewear market.

Driving Factors

The market for United Kingdom shapewear is driven by advancements in fabric technology used in the textile industry. The main factors propelling the market's growth are rapidly evolving and expanding media and advertising activities. The growth of the compression wear and shapewear market is also expected to be aided by rising disposable incomes to improve rise quality of life, consumers' daily fitness routines incorporating exercise, and the growing trend of replacing gym attire with compression gear. Further, the growth of fitness centers and rising consumer interest in healthy lifestyles will drive the size of the shapewear market over the course of the forecast period.

Restraining Factors

The price volatility, high competition, and market saturation, compared to standard intimate apparel, a total cost that is higher due to the introduction of specialist products and technological advancements in fabrics, which restrict market expansion. 

Market Segmentation

The United Kingdom shapewear market share is classified into end user and distribution channel.

• The female segment dominated the market in 2024 and is expected to grow at a substantial CAGR over the forecast period.

The United Kingdom shapewear market is divided by end user into female and male. Among these, the female segment dominated in 2024 and is expected to grow at a substantial CAGR over the forecast period. This is because consumer seek flexible work-life arrangements that will help them maintain their ideal bodies and appearance. Numerous companies are examining this as a customer-centric strategy and diversifying their product lines to include lighter, firmer, and more practical items that can be used on a daily basis in all seasons.

• The specialty stores segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period.

The United Kingdom shapewear market is segmented by distribution channel into hypermarkets & supermarkets, specialty stores, and online. Among these, the specialty stores segment held a significant share in 2024 and is expected to grow at a rapid pace over the forecast period. This is because of a store that offers a wide range of brands, models, or styles within a relatively specific product category. Along with having trained staff, these establishments offer a more specialized experience and higher-quality products. The increasing consumer appetite for shapewear products allows these retailers to carry a wider variety of more specialized products.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom shapewear market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• LovingFit
• BodySlimmingUK
• Ann Summers
• Others

Recent Developments:

• In August 2023, Australian shapewear brand FIGUR, founded by Married At First Sight star Jules Robinson, officially launched in the UK. Known for its award-winning designs, FIGUR offered shapewear that combined multi-level compression with comfort and inclusivity. The collection included sizes ranging from UK 6 to 24, with options for petite, tall, and maternity fits.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom shapewear market based on the below-mentioned segments:

United Kingdom Shapewear Market, By End User

• Female
• Male

United Kingdom Shapewear Market, By Distribution Channel

• Hypermarkets & Supermarkets
• Specialty Stores
• Online