United Kingdom Rice Market Size, Share, and COVID-19 Impact Analysis, By Rice Length (Long grain, Medium grain, Short grain), By Product Type (Regular, Aromatic), and United Kingdom Rice Market Insights, Industry Trend, Forecasts to 2035

United Kingdom Rice Market Insights Forecasts to 2035

• The United Kingdom Rice Market Size was Estimated at USD 907.32 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 2.35% from 2025 to 2035
• The United Kingdom Rice Market Size is Expected to Reach USD 1171.21 Million by 2035

According to a research report published by Spherical Insights and Consulting, The United Kingdom Rice Market Size is anticipated to reach USD 1171.21 Million by 2035, growing at a CAGR of 2.35% from 2025 to 2035. The UK rice market expansion is influenced by rising domestic consumption, population growth, government assistance, improved infrastructure, increased exports, and technological advancements.

Market Overview

The United Kingdom rice market refers to the business that is part of the food and beverages industry and focused on the production and application of rice for various parts of the food and beverage segment. Rice is the seed of the grass Oryza glaberrima or Oryza sativa. Over half of the world's population relies on rice, a cereal grain, as a staple diet, so the UK government has always focused on such product to extend the food industry. Furthermore, it is regarded that the production, distribution, processing, and consumption of rice as a staple food are all components of the rice market. The market offers a variety of organic rice, brown rice, white rice, basmati, jasmine, and processed rice goods. The growing population, more food security initiatives, and government assistance for rice cultivation are all factors contributing to the market's expansion. Furthermore, the government is encouraging steps such as the European Rice Campaign has been actively promoting the benefits of EU-grown rice in the UK, focusing on quality, sustainability, and tradition. over the past three years, the campaign has engaged British consumers and industry leaders through press events, exhibitions, and social media outreach, and many more have boosted the market of rice across the UK.

Report Coverage

This research report categorizes the market for the United Kingdom rice market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom rice market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom rice market.

Driving Factors

The market for United Kingdom rice is primarily driven by the growing food and restaurant industry. The market growth is supported by as such of novel farming methods that improve sustainability and efficiency, such as improved irrigation, hybrid rice types, and agricultural technological advancements. Furthermore, the market for the fast-food industry is expanding at an accelerated rate due to consumers' constantly shifting eating and lifestyle patterns, which is anticipated to propel the market's notable rise. In addition, the expanding population and rising disposable income are predicting the expansion of the market.

Restraining Factors

The market growth is restricted by some barriers, such as the shifting rate of production and price fluctuation, high cost of certain materials, and meteorological conditions necessary for rice growing. Small adjustments to the starting raw materials and their price uncertainty or climatic conditions can have an effect on crop production.

Market Segmentation

The United Kingdom rice market share is classified into rice length and product type.

• The medium grain segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United Kingdom rice market is divided by rice length into long grain, medium grain, and short grain. Among these, the medium grain segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This segment growth is supported by rising retail channels making rice, a handy and healthful food option, accessible to customers. Furthermore, a major driver of market growth is the rising demand and appeal of fast food, as well as customers' rising disposable income.

• The aromatic segment held a significant share in 2024 and is anticipated to grow at a rapid pace over the forecast period.

The United Kingdom rice market is segmented by product type into regular, and aromatic. Among these, the aromatic segment held a significant share in 2024 and is anticipated to grow at a rapid pace over the forecast period. This is because of rising cuisine applications, where the food is prepared to a gourmet standard and for special events. Concurrently, Southeast Asia's predilection for jasmine, basmati rice is the quintessential ingredient in all classic biryani and pilaf dishes. Further, the increased demand for premium rice varieties has contributed to steady growth in the aromatic rice segment.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom rice market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Veetee Rice
• Tilda
• The Rice Association
• Nice Rice
• Others

Recent Developments:

• In August 2024, KRBL, the maker of India Gate Basmati Rice, expanded its presence in the UK market through a strategic partnership with Tesco. This move marked KRBL’s transition from a B2B to a B2C model, allowing direct engagement with UK consumers who preferred premium, aged, long-grain basmati rice. Tesco, with its 2,904 retail stores across the UK, had provided KRBL with a strong platform to boost sales and market share.

• In July 2024, LT Foods made a significant move in the UK by opening a new facility in Harlow to tap into the £1 billion UK rice market. The company has invested £7 million initially, with plans to expand up to £50 million. This facility, covering 100,000 square feet, will produce branded and private-label rice products.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom rice market based on the below-mentioned segments:

United Kingdom Rice Market, By Rice Length

• Long grain
• Medium grain
• Short grain

United Kingdom Rice Market, By Product Type

• Regular
• Aromatic