United Kingdom Podcasting Market Size, Share, and COVID-19 Impact Analysis, By Genre (News & Politics, Society & Culture, Other Genres), By Format (Interviews, Panels, Other Formats), and United Kingdom Podcasting Market Insights, Industry Trend, Forecasts to 2035.

United Kingdom Podcasting Market Insights Forecasts to 2035

• The United Kingdom Podcasting Market Size was estimated at USD 1,780.36 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 26.00% from 2025 to 2035
• The United Kingdom Podcasting Market Size is Expected to Reach USD 22,631.16 Million by 2035

According to a research report published by Spherical Insights & Consulting, The United Kingdom Podcasting Market Size is Anticipated to reach USD 22,631.16 Million By 2035, Growing at a CAGR of 26.00% from 2025 to 2035. The factors driving the market's expansion are the widespread use of smartphones, the increasing need for on-demand accessibility of streaming platforms, and the expanding opportunities for advertising.

Market Overview

The United Kingdom podcasting market refers to the business that focuses on the preparation and distribution of a digital platform that enables people and organizations to produce and share audio content online. They are setting it apart from previous content with novel audio and video appearances online for consumer or their gadgets if they subscribe to their channel. A podcast is another crucial marketing tactic for various industry verticals as podcasts to reach their current audience and expand. Podcasts can be tailored to a wide range of interests and demographics; their popularity has grown. This need is influenced by some factors, such as the growing use of mobile technology, the need for on-demand access to entertaining and educational information, and the growing number of customers looking for alternative media consumption methods outside of traditional broadcasting. The usage of cutting-edge technologies in content, such as Autonomous Sensory Meridian Response (ASMR), paid live podcast events, and contemporary transcription methods, is also driving the podcasting market share.

Report Coverage

This research report categorizes the market for the United Kingdom podcasting market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom podcasting market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom podcasting market.

Driving Factors

The market for United Kingdom podcasting is primarily boosted by the strategic application of artificial intelligence (AI), and big data presents substantial prospects for the podcasting industry. Podcasters can apply these tools to examine listener behaviour trends and modify their programming to better suit the tastes of their audience. Moreover, businesses providing high-resolution audio alternatives to satisfy audiophiles and casual listeners looking for premium experiences, high-quality podcasting is also in demand. In the upcoming period, this industry will surge in the level of attention due to its comfortable space for consumer to share their prospecting view about any current scenario and others. Additionally, to increase engagement, businesses are forming strategic alliances with artists, influencers, and other content producers to provide exclusive releases, which is expected to grow at a rapid pace.

Restraining Factors

The wide market expansion should be hampered by several obstacles, such as content saturation, difficulties with discoverability, competition among various channels, and the requirement for consistent metrics for viewership examination. In some cases, a lack of standard advertising skills, which absorbs their sustainable revenue and also slows down the market.

Market Segmentation

The United Kingdom podcasting market share is classified into genre and format.

• The society & culture segment held a significant share in 2024 and is anticipated to grow at a rapid pace over the forecast period.

The United Kingdom podcasting market is divided by genre into news & politics, society & culture, and other genres. Among these, the society & culture segment held a significant share in 2024 and is anticipated to grow at a rapid pace over the forecast period. The increasing need to explore multiple points of view and acquire an increased awareness of human experiences is what drives the community and culture section. Consumers look for information that captures the diversity of cultures, lifestyles, and social conventions in today's interconnected world.

• The interviews segment dominated the market in 2024 and is expected to grow at a substantial CAGR during the forecast period.

The United Kingdom podcasting market is segmented by format into interviews, panels, and other formats. Among these, the interviews segment dominated the market in 2024 and is expected to grow at a substantial CAGR during the forecast period. This is because the growing need for in-depth discussions motivates the listeners and the sharing of insightful opinions and viewpoints from people with distinct experiences. Audiences seeking interesting and educational content are drawn to these discussions because of their genuineness and depth. Furthermore, the interview method encourages a variety of perspectives and opinions, which leads to engaging discussions and greater audience involvement.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom podcasting market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Get Subly
• The Podcast Host Ltd
• PodPod
• Acast UK
• Curio.io
• Podcast.co
• Others

Recent Developments:

• In April 2025, Platform Media, Listen Entertainment, and Goldhawk Productions merged to form a new podcasting supergroup in the UK. This merger brought together market leaders in video podcasting, immersive audio storytelling, branded entertainment, and social amplification, uniting their expertise under one roof.

• In November 2023, iHeartMedia and Global have signed a multi-year podcast partnership deal covering the UK, Ireland. This partnership strengthened cross-market podcast distribution, allowing UK and US audiences to accessed award-winning content while boosted advertising opportunities for creators and brands.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom podcasting market based on the below-mentioned segments

United Kingdom Podcasting Market, By Genre

• News & Politics
• Society & Culture
• Other Genres

United Kingdom Podcasting Market, By Format

• Interviews
• Panels
• Other Formats