United Kingdom Personalized Vitamins Market Size, Share, and COVID-19 Impact Analysis, By Application (Wellness Supplements, and Disease-Based Supplements), By Age Group (Adults, Geriatric, and Pediatric), and United Kingdom Personalized Vitamins Market Insights, Industry Trend, Forecasts to 2035

United Kingdom Personalized Vitamins Market Insights Forecasts to 2035

• The United Kingdom Personalized Vitamins Market Size was estimated at USD 275.40 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 13.04% from 2025 to 2035
• The United Kingdom Personalized Vitamins Market Size is Expected to Reach USD 1060.34 Million by 2035

According to a research report published by Spherical Insights & Consulting, the United Kingdom Personalized Vitamins Market is anticipated to reach USD 1060.34 million by 2035, growing at a CAGR of 13.04% from 2025 to 2035. With a growing interest in individualized nutrition, the UK market benefits from a high level of awareness regarding health and wellness trends.

Market Overview

The United Kingdom personalized vitamins market refers to the industry focused on the production and distribution the dietary supplements that offer customized vitamin formulations tailored to an individual's unique health profile, lifestyle, genetics, and nutritional needs. Personalized vitamins are made according to individual characteristics, including age, gender, diet, level of activity, medical history, and occasionally even the results of blood or DNA testing, in contrast to generic multivitamins. This tailored strategy seeks to target particular deficits or health issues in order to promote general health and wellness more effectively, making sure that the body receives the nutrients it requires without being overfed or undernourished. Customized solutions have replaced generic supplements as a result of growing consumer knowledge of the value of nutrition and the part vitamins play in preventive healthcare. Digital health technologies and DNA testing advancements have made it possible for businesses to provide individualized vitamin regimens based on each customer's genetic profile, lifestyle, and medical issues. Additionally, the rise of e-commerce platforms and rising disposable incomes have made these products more accessible, which has fueled global market expansion.

Report Coverage

This research report categorizes the market for the United Kingdom personalized vitamins market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom personalized vitamins market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom personalized vitamins market.

Driving Factors

The market for United Kingdom personalized vitamins is projected to expand as a result of a greater emphasis on preventive care, an aging population, and growing health consciousness. Moreover, customized supplement solutions are becoming possible because of developments in genetic testing and nutritional research, with high levels of disposable wealth and the use of cutting-edge medical technology. The combination of in-store kiosks for personalized health screenings with internet platforms has fueled the market's growth. Additionally, market potential is improved by regulatory backing for dietary supplements. Innovation is prevalent in the market, propelled by developments in digital health platforms, AI, and genomics. Businesses are developing customized vitamin solutions by combining microbiome analysis, DNA testing, and real-time health monitoring.

Restraining Factors

The market expansion could be limited by the high expenses of customized supplement formulation and specialized testing, as well as regulatory obstacles and concerns about genetic and health data privacy, which also discourage the use of these services.

Market Segmentation

The United Kingdom personalized vitamins market share is classified into application, and age group.

• The disease-based supplements segment held a significant share in 2024 and is expected to grow at a rapid pace over the forecast period.

The United Kingdom personalized vitamins market is divided by application into wellness supplements, and disease-based supplements. Among these, the disease-based supplements segment held a significant share in 2024 and is expected to grow at a rapid pace over the forecast period. This is due to the rising incidence of long-term conditions, including diabetes, heart disease, and osteoporosis, which call for specialized nutritional assistance. The precise formulations of vitamins designed to manage various disorders address particular inadequacies or health hazards, making them more appealing to patients and healthcare professionals.

• The adults segment held the largest market share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

The United Kingdom personalized vitamins market is segmented by age group into adults, geriatric, and pediatric. Among these, the adults segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is because they are actively looking for preventative healthcare solutions, such as customized vitamins, to help with general wellness and address particular nutritional deficits. Customized vitamin programs are now more easily accessible to adults because of advancements in health assessment technology, like DNA testing and biomarker analysis.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom personalized vitamins market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Nourished
• Vitl
• Myoform
• A Z Vitamins
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom personalized vitamins market based on the below-mentioned segments:

United Kingdom Personalized Vitamins Market, By Application

• Wellness Supplements
• Disease-Based Supplements

United Kingdom Personalized Vitamins Market, By Age Group

• Adults
• Geriatric
• Pediatric