United Kingdom Personalized Gift Card Market Size, Share, and COVID-19 Impact Analysis, By Type (Closed-loop Gift Cards and Open-loop Gift Cards), By Distribution Channel (Online and Offline), and United Kingdom Personalized Gift Card Market Insights, Industry Trend, Forecasts to 2035

United Kingdom Personalized Gift Card Market Insights Forecasts to 2035

• The United Kingdom Personalized Gift Card Market Size Was Estimated at USD 1,194.12 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 9.36% from 2025 to 2035
• The United Kingdom Personalized Gift Card Market Size is Expected to Reach USD 3,194.14 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, The United Kingdom Personalized Gift Card Market Size is anticipated to Reach USD 3,194.14 Million by 2035, Growing at a CAGR of 9.36% from 2025 to 2035. The increasing e-commerce prevalence, corporate gifting trends, growing need for personalized gifting choices, and improved digital platforms, which render personalizing simple, all of which increase the attractiveness and adaptability of gift cards.

Market Overview

The United Kingdom Personalized Gift Card Market Size refers to the industry focused on personalized gift card options for different recipients, events, and tastes. These cards are used for both corporate and personal gifts, and frequently have customized branding, artwork, or messaging. The market provides flexible and meaningful gifting experiences across a variety of retail, hotel, and service sectors through both digital and physical forms, driven by digital innovation and shifting consumer behavior. The rising demands from customers for original and considerate gifts.  Fast delivery and personalization are made possible by the growing use of e-commerce.  For client incentives and employee rewards, corporate sectors are growing their personalized gift card programs. Furthermore, rapid personalization is made possible by developments in digital platforms and mobile integration, expanding market reach.  Demand is further fueled by the rise in special events and gift-giving culture, which presents significant growth potential in the business and retail sectors.  The advanced digital personalization tools, design recommendations powered by AI, and interactive elements like video messaging. Contactless delivery and mobile app integration improve user ease.  Blockchain technology is also being investigated for secure, anti-fraud gift cards, which would increase transaction transparency and confidence.

Report Coverage

This research report categorizes the market size for the United Kingdom personalized gift card market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom personalized gift card market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom personalized gift card market.

Driving Factors

The growing consumer demand for meaningful and distinctive gift selections that represent individual preferences and events. Customer experience is improved by seamless customisation and instant delivery made possible by growing e-commerce adoption and digital technological breakthroughs. As companies look for efficient ways to recognize employees and provide incentives to clients, corporate gifting programs are growing. Additionally, the use of gift cards is encouraged by rising awareness of cashless and environmentally friendly gifting. By accommodating a range of customer demands and preferences, the versatility of personalized gift cards across industries, such as retail, hospitality, and entertainment, further drives market expansion.

Restraining Factors

The privacy and data security issues during customization. Adoption may be hampered by a lack of awareness among particular consumer groups and technical obstacles. Furthermore, intense competition and possible fraud or misuse threats could erode market trust and impede the sector's ability to innovate and thrive.

Market Segmentation

The United Kingdom personalized gift card market share is classified into type and distribution channel.

• The closed-loop gift cards segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United Kingdom personalized gift card market is segmented by type into closed-loop gift cards and open-loop gift cards. Among these, the closed-loop gift cards segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth can be attributed to increasing use of contactless and digital payments, expanding corporate gifting, improved customer loyalty programs, and rising demand for personalized gifting choices.  Consumer preference for personalized cards and market expansion is driven by these factors.

• The online segment accounted for the largest revenue in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United Kingdom personalized gift card market is segmented by distribution channel into online and offline. Among these, the online segment accounted for the largest revenue in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth is driven by the increasing popularity of e-commerce, the adoption of mobile payments, the ease of rapid delivery, AI-driven personalization, and the effortless integration of mobile wallets, which are all driving consumer preference and improving customer engagement in the UK market.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom personalized gift card market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• com Inc.
• PayPal, Inc.
• Walmart Inc.
• Fiserv Inc.
• Givex Corporation
• Paytronix Systems, Inc.
• CafePress Inc.
• Blackhawk Network
• InComm Payments LLC
• American Express Company
• Mars Incorporated
• Others.

Recent Developments:

• In June 2023, Pandora launched a digital gift card program in late 2023, targeting corporate gifting. In collaboration with InComm Payments, the program offers gift cards ranging from £20 to £200, available exclusively through the InComm Connect B2B platform, catering to businesses seeking employee or client rewards.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at UK, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom personalized gift card market based on the below-mentioned segments:

United Kingdom Personalized Gift Card Market, By Type

• Closed-loop Gift Cards
• Open-loop Gift Cards

United Kingdom Personalized Gift Card Market, By Distribution Channel 

• Online
• Offline