United Kingdom Perfume Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Mass, Premium), By Sales Channel (Supermarkets/Hypermarkets, Exclusive Stores, Online, and Others), and United Kingdom Perfume Market Insights, Industry Trend, Forecasts to 2035

United Kingdom Perfume Market Insights Forecasts to 2035

• The United Kingdom Perfume Market Size was Estimated at USD 2.90 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 3.31% from 2025 to 2035
• The United Kingdom Perfume Market Size is Expected to Reach USD 4.15 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the United Kingdom perfume Market Size is anticipated to reach USD 4.15 Billion by 2035, Growing at a CAGR of 3.31% from 2025 to 2035. The rising consistent demand related to personal grooming and the rising desire for high-end and exotic scents are the main drivers of the industry expansion. Furthermore, the market is being driven by rising consumer preference for luxury and premium perfume as a result of rising income levels and rising living standards.

Market Overview

The United Kingdom perfume market refers to the business that assists to cosmetic industry with a focus on the production and distribution of fragrance products for personal and commercial use. It offers products designed to enhance personal grooming, self-expression, and sensory experiences. There is a centuries-long tradition of scent enjoyment in the United Kingdom. The growth of social media platforms and increased internet penetration are propelling market expansion through user activity. There is a centuries-long tradition of scent enjoyment in the United Kingdom. Consumer attention and purchases in the current market are still driven by this cultural affection for perfumes. The availability of perfumes through e-commerce and the simplicity of online shopping have expanded the variety of scents available to consumers. Additionally, key market development, like in November 2024, Khloé Kardashian, an American media personality, launched her debut fragrance, XO Khloé, in the UK in partnership with Luxe Brands, which addresses the growing opportunities in such industry.

Report Coverage

This research report categorizes the market for the United Kingdom perfume market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom perfume market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom perfume market.

Driving Factors

The market for perfume and its related merchandise is influenced by the ongoing shift in customer preferences and lifestyle shifts across the United Kingdom. Companies are utilizing technology to develop perfumes that are tailored to the tastes of their customers, which boosts their shelf life, quality, and is considered a new growth opportunity. In addition to strengthening the bond between the customer and the product, key industry firms collaborate with themselves or merge with celebrities by launching a unique and exclusive merchandise with their partnership. Further, growing consumer desire for sustainable and eco-friendly scents is driving the UK perfume merchandise market's expansion.

Restraining Factors

The price volatility of raw materials and fierce competition between key market players are the main issues facing the UK market for perfume. It is challenging for producers to maintain cost effectiveness and stable pricing, which are impacted by supply chain interruptions, and the unfavourable impacts of artificial chemicals utilized to make and preserve fragrances are expected to hinder their wide adoption.

Market Segmentation

The United Kingdom perfume market share is classified into product type, and sales channel.

• The premium segment accounted for the highest share in 2024 and is anticipated to grow at a significant CAGR over the forecast period.

The United Kingdom perfume market is divided by product type into mass, and premium. Among these, the premium segment accounted for the highest share in 2024 and is anticipated to grow at a significant CAGR over the forecast period. This segment expansion is influenced by the increasing concerns about toxins and allergens from synthetic perfumes, and has key firms concentrate on offering natural scents in their high-end products. Moreover, premium brand goods would have opportunities through technical support, and growing popularity in the youth audience propels the segment expansion.

• The online segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United Kingdom perfume market is segmented by sales channel into supermarkets/hypermarkets, exclusive stores, online, and others. Among these, the online segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is because of the growth of e-commerce, particularly in the cosmetics and fragrance industry, and across the UK. Moreover, the industry has seen a dramatic transformation due to the growing number of consumers who explore and purchase perfume products through the internet, which encourages the key market players to participate and invest in digital platforms.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom perfume market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• CPL Aromas
• Elemis Limited
• Whitman Laboratories Limited
• Clarins (UK) Limited
• Maybelline Cosmetics
• Others

Recent Developments:

• In March 2025, BORNTOSTANDOUT, the Korean perfume brand known for its bold and unconventional scents, launched in Selfridges UK. The brand, which specialized in gourmand fragrances, gained attention for its unique creations like Drunk Lovers, Be My Cookie, and Mad Honey. The UK launch is backed by Phoenix Beauty, which served as the exclusive distributor for BORNTOSTANDOUT in the region.

• In February 2025, Molton Brown introduced its Bluebell & Wild Strawberry perfume, expanding its Artists of Note campaign. The scent combines bluebell heart notes with wild strawberry, warm amber, and soft driftwood, evoking the freshness of spring. Additionally, Molton Brown has partnered with Avolta for a Contentainment event at Heathrow Terminal 3, featuring interactive displays and exclusive shopping experiences.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom perfume market based on the below-mentioned segments:

United Kingdom Perfume Market, By Product Type

• Mass
• Premium

United Kingdom Perfume Market, By Sales Channel

• Supermarkets/Hypermarkets
• Exclusive Stores
• Online
• Others