United Kingdom Online Travel Market Size, Share, and COVID-19 Impact Analysis, By Service Type (Vacation Packages, Accommodation Booking, Transportation Booking, Others), By Device (Desktop, Mobile), and United Kingdom Online Travel Market Insights, Industry Trend, Forecasts To 2035.

United Kingdom Online Travel Market Insights Forecasts to 2035

• The United Kingdom Online Travel Market Size was estimated at USD 21.10 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 7.48% from 2025 to 2035
• The United Kingdom Online Travel Market Size is Expected to Reach USD 46.67 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the United Kingdom Online Travel Market Size is anticipated to reach USD 46.67 Billion by 2035, growing at a CAGR of 7.48% from 2025 to 2035. The market is being influenced by the growing trend of experiencing travel, where tourists are searching for fun and authentic regional experiences, as well as the increasing use of mobile devices, which makes it easier to organize and book trips.

Market Overview

The United Kingdom online travel market refers to the industry focused on the booking service that gives customers access to digital tools for managing and scheduling their travel arrangements. They include internet booking for hotels, flights, rental cars, tours, and other travel-related services. The market is fueled by the convenience, diversity, and accessibility of pricing comparison, review reading, and reservation booking. It is also expected that the market will be driven by growing urbanization, changing consumer buying habits, and emerging digital innovations. Online travel service providers are using social media platforms and engaging marketing to advertise their products and special offers for online reservations, which has led to the growth of the online travel market across the UK. Moreover, the government is encouraging steps, such as in July 2024, Online Travel UK (OTUK) launched a new website to highlight its policy focus for the new UK government. The association, which included major online travel agencies like Booking.com, Skyscanner, On the Beach, and Trainline, aimed to advocate for consumer protection, choice, and fair digital markets. OTUK planned to collaborate with policymakers and regulators to modernize consumer protections and boost innovation in the travel industry.

Report Coverage

This research report categorizes the market for the United Kingdom online travel market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom online travel market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom online travel market.

Driving Factors

The online travel market across the UK is influenced by the nation's expanding tourist industry has been a major driver. The growing demand from tourists for dependable transportation, personalized attention, exclusivity, and friendly and professional contacts has boosted a major expansion of the online travel booking service business across the British Isles. Furthermore, the increased popularity of youth group trips is expected to speed up market expansion. Additionally, internet travel booking services are preferred over traditional ones by working professionals due to remote work or a hybrid culture, which fuels industry growth. Further, social media's expanding sway, rising disposable income, and the global trend toward adventure travel might influence the industry's growth.

Restraining Factors

The market expansion for online travel booking services in the UK is being hindered by many different types of challenges, particularly a shortage of assurance, possible security concerns, and intense competition among the vendors.

Market Segmentation

The United Kingdom online travel market share is classified into service type and device.

• The vacation packages segment held a significant share in 2024 and is anticipated to grow at a rapid pace over the forecast period.

The United Kingdom online travel market is segmented by service type into vacation packages, accommodation booking, transportation booking, and others. Among these, the vacation packages segment held a significant share in 2024 and is anticipated to grow at a rapid pace over the forecast period. The expansion of this segment is fueled by remarkable tourist attractions that draw visitors with beautiful scenery. Additionally, the growing tourism industry, business travel, and other leisure activities support the expansion of this segment.

• The mobile segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United Kingdom online travel market is segmented by device into desktop and mobile. Among these, the mobile segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This segment's rise is ascribed to the market's expansion as a result of dependable online booking possibilities, swiftly increasing popularity, and user-friendly environments. Furthermore, their extensive use of the internet and numerous IoT devices makes them dependable, which supports the expansion of their market acquisition segment.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom online travel market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Skyscanner
• TUI Group
• Hopper 
• Travelodge
• Airbnb
• Kayak
• Tripadvisor
• Ctrip
• Thomas Cook
• Others

Recent Developments:

• In September 2023, the Spilling the Tea on Great Britain campaign ran from January to June. It has a multimedia advertising partnership between Wego and VisitBritain, designed to boost tourism to the UK. The campaign cleverly played on Britain’s love of tea, inviting visitors to ‘See Things Differently’ while promoting the country’s cultural heritage, stunning coastlines, landscapes, and vibrant cities like London, Newcastle, Edinburgh, and Manchester.

• In May 2023, Uber launched flight booking services in the UK, powered by Hopper, an online travel agency. This new feature allowed users to book domestic and international flights directly through the Uber app, expanding its travel offerings beyond rides, trains, and coaches.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom online travel market based on the below-mentioned segments:

United Kingdom Online Travel Market, By Service Type

• Vacation Packages
• Accommodation Booking
• Transportation Booking
• Others

United Kingdom Online Travel Market, By Device

• Desktop
• Mobile