United Kingdom Mobile Application Market Size, Share, and COVID-19 Impact Analysis, By Store (Google Store, Apple Store, Others), By Category (Gaming, Music & Entertainment, Health & Fitness, Social Networking), and United Kingdom Mobile Application Market Insights, Industry Trend, Forecasts to 2035

United Kingdom Mobile Application Market Insights Forecasts to 2035

• The United Kingdom Mobile Application Market Size Was Estimated at USD 13,930.12 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 14.85% from 2025 to 2035
• The United Kingdom Mobile Application Market Size is Expected to Reach USD 63,854.23 Million by 2035

According to a research report published by Spherical Insights & Consulting, the United Kingdom Mobile Application Market Size is anticipated to reach USD 63,854.23 Million by 2035, growing at a CAGR of 14.85% from 2025 to 2035. The growth of services based on apps and the increasing popularity of smartphones are driving the market for mobile applications.

Market Overview

The United Kingdom mobile application market refers to the business focused on the production and integration of a system or software that works on mobile devices. These applications are either pre-installed on mobile devices or sent to application stores before being supplied to consumers. In the modern era, mobile application developers usually contract with cloud service providers to handle the backend infrastructure. This relieves developers of the burden of thinking about scalability, security, or dependability so they can concentrate on developing novel features and capabilities. Mobile application development platforms are becoming more and more popular in the banking, financial services, and insurance industries due to the growing reliance on smartphones for banking services. Besides, government or regulatory firms provide significant support, such as in January 2025, the UK government launched a digital identity wallet and mobile app. The GOV.UK Wallet allows users to securely store government-issued documents on their phones, including a mobile driver’s licence as one of the first digital documents. The app will also feature facial recognition security and aims to make accessing government services easier.

Report Coverage

This research report categorizes the market for the United Kingdom mobile application market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom mobile application market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom mobile application market.

Driving Factors

The growing use of smartphones, rising internet usage, and the introduction of machine learning and AI into mobile apps all indicate a bright future for the market for mobile applications (apps). Additionally, tablets and smartphones, to make Augmented Reality (AR) and Virtual Reality (VR) possible, open up a wide opportunity for smartphone apps and their adoption. Furthermore, increasing the game sector, such as paid game applications and in-app adverts, is a revenue source for the market growth. Furthermore, growing demand for smart devices, such as smartwatches and devices that access capabilities via mobile applications, will provide top manufacturers with significant prospects. Moreover, the rising acceptance of e-commerce platforms required novel websites and apps that could support to drastic change in the mobile applications industry.

Restraining Factors

The high cost of developing mobile applications with several factors, including the operating system or platform, the product's complexity, product weight, supplier setting, and more, restricts the market growth. The applications absorb a lot of data, and processes such as maps and weather apps are a few instances of data-driven applications that slow down the wide growth.

Market Segmentation

The United Kingdom mobile application market share is classified into store and category.

• The apple store segment held a significant share in 2024 and is anticipated to grow at a rapid pace over the forecast period.

The United Kingdom mobile application market is segmented by store into Google store, apple store, and others. Among these, the apple store segment held a significant share in 2024 and is anticipated to grow at a rapid pace over the forecast period. This segment growth is driven by in-app purchases and premium offers; iOS apps have a comparatively greater monetization rate. Another factor driving the growth of the market is the growing number of iPhone and iPad users, and the App Store's extensive availability in many nations allows developers to increase their potential reach. Furthermore, new features and upgrades are introduced via the App Store's ongoing innovation, enabling attract new customers.

• The music & entertainment segment dominated the market in 2024 and is projected to grow at a significant CAGR during the forecast period.

The United Kingdom mobile application market is divided by category into gaming, music & entertainment, health & fitness, and social networking. Among these, the music & entertainment segment dominated the market in 2024 and is projected to grow at a significant CAGR during the forecast period. This is because technological innovations, such as personalized recommendations and high-definition streaming, further enhance the appeal of music and entertainment apps. Furthermore, the globalization of content and diverse monetization opportunities contributes to the segment's growth potential.  Netflix, YouTube, Instagram, and other live-streaming apps allow users to broadcast live videos to a wider audience and interact with them regularly which highlighting the significant use of entertainment and music apps.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom mobile application market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Nordstone
• 3-Sided Cube
• The Distance
• Apadmi
• Brightec
• Morrow
• Zudu
• Others

Recent Developments:

• In April 2025, Samsung launched Samsung News in the UK, marking its first entry into the country's digital news space. The app offered a customisable news feed featuring content from top publishers like Sky News, Reuters, The Independent, and more. Users could tailor their experience by selecting preferred topics and regions, while Morning & Evening Briefings provided curated daily updates. The app integrated seamlessly with Samsung Galaxy devices, ensuring free access to premium content without paywalls.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom mobile application market based on the below-mentioned segments:

United Kingdom Mobile Application Market, By Store

• Google Store
• Apple Store
• Others

United Kingdom Mobile Application Market, By Category

• Gaming
• Music & Entertainment
• Health & Fitness
• Social Networking