United Kingdom Maternity Innerwear Market Size, Share, and COVID-19 Impact Analysis, By Type (Maternity/Nursing Bras, Camisoles, Shapewear, and Maternity Briefs), By Distribution Channel (Offline, and Online), and United Kingdom Maternity Innerwear Market Insights, Industry Trend, Forecasts to 2035

United Kingdom Maternity Innerwear Market Insights Forecasts to 2035

• The United Kingdom Maternity Innerwear Market Size was Estimated at USD 447.83 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 7.39% from 2025 to 2035
• The United Kingdom Maternity Innerwear Market Size is Expected to Reach USD 981.34 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the United Kingdom Maternity Innerwear Market Size is Anticipated to Reach USD 981.34 Million by 2035, Growing at a CAGR of 7.39% from 2025 to 2035. The expanding working women's culture and the growing interest in pregnancy fashion are expected to fuel the industry's expansion. Further, important elements that have a favorable impact on growth are the ongoing introduction of more novel product variants, and these products introduced can be purchased online.

Market Overview

The UK maternity innerwear market refers to the segment of the apparel industry that produces specially designed undergarments for pregnant and nursing women. These products are tailored to accommodate the physical changes that occur during pregnancy and postpartum, offering enhanced comfort, support, and functionality. The soft, flexible materials used to make maternity innerwear, such as jersey knits, spandex, and elastane, provide women with additional comfort and flexibility throughout pregnancy. After giving birth, many women stay in their maternity clothes until they feel comfortable returning to their pre-pregnancy attire. Products for maternity innerwear are specifically made to suit a developing baby bump and stay in place longer. When it comes to ordinary underwear, these are more comfortable than others. Pregnant women's bodies experience major hormonal changes that drastically modify their shape after giving birth. Further, to avoid the body healing poorly after pregnancy, it is essential to choose the right bra to protect the breasts.

Report Coverage

This research report categorizes the market for the United Kingdom maternity innerwear market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom maternity innerwear market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom maternity innerwear market.

Driving Factors

The market for United Kingdom maternity innerwear is primarily driven by increasing demand for nursing-friendly innerwear, higher disposable incomes, there is a growing readiness to spend substantially on pleasant maternity clothing and high-end technology. The market for maternal innerwear has been significantly impacted by the coronavirus outbreak, both favorably and unfavorably. Recent collaboration between key companies and sophisticated strategies has supported the market expansion. Rivals are increasing their production capabilities through the acquisition of raw resources and the integration of technology into their manufacturing processes. Online and offline purchases are becoming more closely connected as local commerce on the internet continues to expand. Additionally, in order to meet the changing needs of expectant mothers and boost sales, numerous clothing businesses are concentrating on stylish maternity innerwear collections and contacting internet marketplaces.

Restraining Factors

The price volatility of raw materials, high competition between the main industry players, and the short product usage period of maternity and nursing bras are usually used for only a few months, are the issues that make many customers reluctant to spend money on more expensive or specialist products. In addition, poor sizing experiences and high return rates, particularly for online shoppers, are caused by restricted in-store availability and a lack of individualized fitting assistance.

Market Segmentation

The United Kingdom maternity innerwear market share is classified into type, and distribution channel.

• The maternity briefs segment dominated the market in 2024 and is anticipated to grow at a substantial CAGR over the forecast period.

The United Kingdom maternity innerwear market is segmented by type into maternity/nursing bras, camisoles, shapewear, and maternity briefs. Among these, the maternity briefs segment dominated the market in 2024 and is anticipated to grow at a substantial CAGR over the forecast period. One of the most widely used items of maternity innerwear is the maternity brief, which is made to fit the expanding baby bump. These are becoming more comfortable than standard underwear, and they are available in a variety of styles to meet the needs of new and pregnant mothers. Companies in the maternity innerwear market have provided a variety of maternity briefs through their online and physical stores.

• The online segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period.

The United Kingdom maternity innerwear market is divided by distribution channel into offline, and online. Among these, the online segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period. This is because of its large selection of worldwide brands, steep discounts, free shipping, and easy return policies, customers are drawn to online shopping for pregnant innerwear clothing. It is simpler to satisfy the needs of a broad spectrum of customers, particularly those on a budget, thanks to the large assortment of products offered by online retailers at different price points.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom maternity innerwear market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Seraphine
• JoJo Maman Bebe
• Bravissimo
• Marks & Spencer (M&S Maternity)
• Others

Recent Developments:

• In August 2024, Nike UK introduced the Nike (M) Swoosh Bra, a pump-compatible sports and nursing bra, along with new pregnancy and postnatal shoes, as part of an expansion of their Nike (M) collection. The bra featured moisture-wicking fabric, a drop-down strap for nursing, adjustable cups and band, and built-in leak protection designed to support both workouts and pumping in a single garment.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom maternity innerwear market based on the below-mentioned segments:

United Kingdom Maternity Innerwear Market, By Type

• Maternity/Nursing Bras
• Camisoles
• Shapewear
• Maternity Briefs

United Kingdom Maternity Innerwear Market, By Distribution Channel

• Offline
• Online