United Kingdom Kefir Market Size, Share, and COVID-19 Impact Analysis, By Product (Animal-based, and Plant-based), By Category (Flavored, and Non-flavored), and United Kingdom Kefir Market Insights, Industry Trend, Forecasts to 2035

United Kingdom Kefir Market Insights Forecasts to 2035

• The United Kingdom Kefir Market Size was Estimated at USD 83.78 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.04% from 2025 to 2035
• The United Kingdom Kefir Market Size is Expected to Reach USD 129.59 Million by 2035

According to a research report published by Spherical Insights and Consulting, The United Kingdom Kefir Market Size is anticipated to reach USD 129.59 Million by 2035, Growing at a CAGR of 4.04% from 2025 to 2035. The growing popularity of functional meals and drinks, which offer health advantages beyond simple nourishment, is also driving market demand.

Market Overview

The United Kingdom kefir market refers to the industry focused on the production of drinks that work as an enhancer for the digestive system. Kefir is a thin, yogurt-like fermented beverage made from kefir grains. kefir grains, grown with yeast and bacteria, are used to make kefir products. Kefir products include yogurt, probiotic drinks, smoothies, kefir milk, and organic kefir beverages. Protein, calcium, magnesium, vitamins, and minerals are all abundant in this source. Additionally, as consumers' preferences for nutritious snacks and beverages evolve, the kefir industry grows. Products made from kefir are rich in nutrients and can boost immunity and general health. It has a number of health advantages, such as improved skin and bone health, and digestion. Additionally, it possesses antifungal and antibacterial properties that aid in the treatment and prevention of food-borne diseases, gastrointestinal disorders, and vaginal infections.

Report Coverage

This research report categorizes the market for the United Kingdom kefir market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom kefir market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom kefir market.

Driving Factors

The market for United Kingdom kefir is driven by consumers' increased awareness of digestive health. The increasing popularity of probiotic foods and beverages is the main factor propelling the market expansion. As customers' understanding of gut health has grown, producers have been forced to create new probiotic drinks. Further, a growing number of health-conscious individuals, many of whom are vegans, are consuming kefir. In response, the market has introduced non-dairy products to cater to vegans with everyday consumption for all age consumers. Additionally, customers can easily get these goods due to the continent's well-developed retail infrastructure and a wide range of variety of flavors and packaging drinks.

Restraining Factors

The market growth could be impacted by some barriers, such as shortened shelf life when lactic acid bacteria or yeast are added during the kefir-making process, the difficulty in ensuring the stability of this beverage over its shelf life, increased research and innovation efforts, which kept away from small and medium-sized enterprise firms.

Market Segmentation

The United Kingdom kefir market share is classified into product and category.

• The plant-based segment accounted for a significant share in 2024 and is anticipated to grow at a substantial CAGR over the forecast period.

The United Kingdom kefir market is segmented by product into animal-based and plant-based. Among these, the plant-based segment accounted for a significant share in 2024 and is anticipated to grow at a substantial CAGR over the forecast period. The growing consumer demand for vegan and dairy-free options is a key factor, as more individuals switch to plant-based diets for ethical, environmental, and health reasons. For lactose-intolerant or allergic to dairy products, plant-based kefir, which is produced from coconut, almond, and soy milk, offers probiotic benefits that are comparable to those of regular dairy kefir.

• The flavored segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period.

The United Kingdom kefir market is divided by category into flavored and non-flavored. Among these, the flavored segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period. This is because natural flavors like fruits, vegetables, and flowers have expanded as a result of the growing trend of natural products. Additionally, since naturally sourced flavors contain plant extracts, they are thought to be healthier when used in this beverage.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom kefir market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Live Kefir Company
• Ki Kefir
• Biotiful Gut Health
• Nourish Kefir Ltd
• Chuckling Goat
• Purearth
• Others

Recent Developments:

• In April 2025, Müller UK & Ireland announced it had acquired Biotiful Gut Health, one of the UK’s leading kefir brands, to expand into the growing functional health dairy segment. Bowes stayed on in an advisory role to assist with the transition. While the financial terms were not officially disclosed, industry sources had estimated the deal to be worth around £100 million.

• In September 2024, Danone actively explored kefir’s untapped potential in the UK market, launching its first Activia kefir range. The move aimed to address consumer skepticism and raise awareness about the health benefits of fermented dairy. The new range included both drinkable and spoonable kefir, crafted with kefir grains and a blend of 16 live culture strains, plus added calcium to support digestive health.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom kefir market based on the below-mentioned segments:

United Kingdom Kefir Market, By Product

• Animal-based
• Plant-based

United Kingdom Kefir Market, By Category

• Flavored
• Non-flavored