United Kingdom Innerwear Market Size, Share, and COVID-19 Impact Analysis, By Product (Top Innerwear, Bottom Innerwear, and Thermals & Base Layers), By Material (Cotton, Wool, Polyester, Nylon, and Others), and United Kingdom Innerwear Market Insights, Industry Trend, Forecasts to 2035

United Kingdom Innerwear Market Insights Forecasts to 2035

• The United Kingdom Innerwear Market Size was estimated at USD 10,701.32 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.03% from 2025 to 2035
• The United Kingdom Innerwear Market Size is Expected to Reach USD 16,525.78 Million by 2035

According to a Research Report Published by Spherical Insights and Consulting, The United Kingdom Innerwear Market Size is anticipated to Reach USD 16,525.78 Million by 2035, Growing at a CAGR of 4.03% from 2025 to 2035. The expansion of e-commerce, shifting consumer preferences, increased awareness of comfort and utility, and developments in fabric technology all influence the market share of innerwear.

Market Overview

The United Kingdom Innerwear Market Size refers to the industry focused on the production and distribution of garments worn beneath outer clothing, typically in direct contact with the skin. This includes products like bras, panties, boxers, briefs, undershirts, shapewear, and thermal wear, catering to both men and women. Social perceptions of body positivity and self-acceptance have changed significantly. As a result, different body proportions and shapes are now more widely recognized and accepted. Customers are seeking innerwear that fosters self-confidence, supports their body shape, and celebrates their individuality. The movement toward body positivity has prompted companies to offer a wider range of products in more inclusive sizes. The market is driven by a move toward luxury and branded goods, rising disposable incomes, and growing fashion consciousness.

Report Coverage

This research report categorizes the market for the United Kingdom innerwear market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom innerwear market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom innerwear market.

Driving Factors

The market for United Kingdom innerwear is influenced due to customers in the area are fashion-forward and appreciate well-made, eye-catching underwear. The market has expanded due to the impact of local fashion designers and businesses' alliance. There has been a change in attitudes and cultural norms around underwear. Regarding body positivity, accepting different beauty standards, and self-expression, there is more openness and acceptance drives the market expansion. The need for a greater variety of undergarment styles and sizes to accommodate various body shapes and tastes has grown as a result of this shift in perspective. Improved fitting services, trial rooms, and tailored recommendations have made shopping for innerwear more comfortable and alluring, also contributing to the market expansion. Organized retail expansion through exclusive brand outlets and multi-brand stores has also helped the innerwear market to grow.

Restraining Factors

However, fluctuating raw material costs, fit and size inconsistency, counterfeit and low-quality products, cultural and social taboos, high competition, and market saturation hampered the market expansion.

Market Segmentation

The United Kingdom innerwear market share is classified into product and material.

• The thermals & base layers segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period.

The United Kingdom innerwear market is divided by product into top innerwear, bottom innerwear, and thermals & base layers. Among these, the thermals & base layers segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period. Specialized undergarments called thermals and base layers are made to preserve body heat and act as insulation in cold climates or when engaging in outdoor activities. Technical materials like polyester, nylon, or Merino wool are frequently used to make base layers, while thermals are usually created from thermal textiles like Merino wool, synthetic blends, or cotton blends.

• The cotton segment accounted for the largest market share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

The United Kingdom innerwear market is segmented by material into cotton, wool, polyester, nylon, and others. Among these, the cotton segment accounted for the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is because of inherent softness, moisture-wicking abilities, and breathability make it a popular material for underwear. It is hypoallergenic, meaning that it is less likely than synthetic textiles to irritate the skin or trigger allergies. Additionally, it offers outstanding moisture-absorbing qualities that assist the body to stay dry by wicking away perspiration.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom innerwear market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Marks & Spencer
• Next plc
• Bravissimo
• Sunspel
• Ann Summers
• OddBalls
• Wacoal EMEA Ltd
• Lord Wholesale Co
• SPN
• A & K Hosiery
• Dinshaw Wholesale
• Others

Recent Developments:

• In February 2025, Marks & Spencer has just launched its first-ever joint underwear campaign for both women and men, called “Make an Understatement,” and it’s a bold move wrapped in subtlety. This campaign marks the retailer’s first men’s underwear campaign in over a decade, and it’s designed to highlight M&S’s leadership in both categories. They already hold a 39.5% share in bras and now lead the UK men’s underwear market with a 19.2% share.

• In December 2024, Pour Moi, the British lingerie, swimwear, and nightwear brand, officially launched in selected John Lewis stores across the UK. After debuting online with John Lewis, the brand has now expanded into four locations: Liverpool, Cardiff, Westfield White City London, and Oxford Circus London.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom innerwear market based on the below-mentioned segments:

United Kingdom Innerwear Market, By Product

• Top Innerwear
• Bottom Innerwear
• Thermals & Base Layers

United Kingdom Innerwear Market, By Material

• Cotton
• Wool
• Polyester
• Nylon
• Others