United Kingdom Herbal Medicine Market Size, Share, and COVID-19 Impact Analysis, By Theroy (Ayurveda, Apitherapy, Bach Flower Therapy, Naturopathic Medicine, Traditional Chinese Medicine, Traditional Korean Medicine, Traditional Japanese Medicine, Traditional Mongolian Medicine, Traditional Tibetan Medicine, and Zang Fu Theory), By Product (Powder, Liquid/Gel, Tablets/Capsules, and Others), By Source (Barks, Leaves, Roots, and Others), and United Kingdom Herbal Medicine Market Insights, Industry Trend, Forecasts to 2035.

United Kingdom Herbal Medicine Market Insights Forecasts to 2035

• The United Kingdom Herbal Medicine Market Size was estimated at USD 4,225.32 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 27.30% from 2025 to 2035
• The United Kingdom Herbal Medicine Market Size is Expected to Reach USD 60,122.45 Million by 2035

According to a research report published by Spherical Insights & Consulting, The United Kingdom Herbal Medicine Market Size is anticipated to reach USD 60,122.45 Million by 2035, growing at a CAGR of 27.30% from 2025 to 2035.  The market growth is driven by growing customer choice for sustainable products and growing knowledge of the advantages of herbal medicines. The market for herbal medicines in the UK is still expanding as consumer look for natural solutions to their medical problems.

Market Overview

The United Kingdom herbal medicine market refers to the industry focused on the production and application of herbal medicine market products derived from plants, herbs, and natural extracts. These medicines are used for preventive care, treatment of ailments, and overall wellness, often based on traditional healing practices such as Ayurveda, Traditional Chinese Medicine (TCM), and Western herbalism. Moreover, the cosmetics sector presents bright opportunities because of customers' growing awareness of natural cosmetic goods, and cosmetics businesses' attempts to incorporate natural herbal alternatives in place of synthetic ones are driving the cosmetics industry. The increasing demand for natural components in personal care products is predicted to grow customer preferences, due to the high demand for toiletries, personal care products, and cosmetics free of dangerous chemicals. Further, some local reports data that support such medical herbs, which might create new opportunities for sustainable medication and treatment flow, such as in 2020, data showed that wild garlic was the UK’s most searched medicinal herb, with 556K online searches. It was followed by turmeric (530K searches) and dandelion (416K searches). Wild garlic also saw the biggest year-over-year increase in searches, with a 394K surge compared to 2019. This reflects a growing interest in natural remedies and herbal medicine across the UK, propelling the market growth.

Report Coverage

This research report categorizes the market for the United Kingdom herbal medicine market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom herbal medicine market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom herbal medicine market.

Driving Factors

The market for United Kingdom herbal medicine is primarily driven by the growing demand for ingredients obtained ethically and organically in a variety of goods, including herbal treatments. Additionally, the demand for botanicals that are customized to meet specific needs is being fueled by the trend toward wellness tourism and personalized healthcare, which is expected to continue to grow the market during the projection period. The advancements in extraction and formulation technologies have improved the effectiveness and consistency of herbal medicines, leading to novel dosage forms like nanoemulsions and sustained-release formulations. Herbal substances that are frequently used include vegetable oils with useful qualities that are good for the face and body, which could fulfill the consumer's need for an alternative way and boost the market expansion. The industry is expanding as a result of the rise in boutique brands, the increasing demand for herbal teas and supplements, and the incorporation of herbs into functional meals and drinks.

Restraining Factors

The distinct rules and restrictions about the overall process and use of the herbal medicines market could slow down.

Market Segmentation

The United Kingdom herbal medicine market share is classified into theory, product, and source.

• The Ayurveda segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period.

The United Kingdom herbal medicine market is segmented by theory into Ayurveda, Apitherapy, Bach Flower Therapy, Naturopathic Medicine, Traditional Chinese Medicine, Traditional Korean Medicine, Traditional Japanese Medicine, Traditional Mongolian Medicine, Traditional Tibetan Medicine, and Zang Fu Theory. Among these, the Ayurveda segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period. This expansion is driven by rising consumer demand for natural and comprehensive healthcare solutions as well as more understanding and adoption of Ayurveda. The market is using technology to boost productivity, improve customer satisfaction, and improve product quality. Moreover, local businesses in the market are merging with partners and cooperating with international firms to increase their skills and reach a wider audience of customers.

• The powder segment held the highest share in 2024 and is expected to grow at a substantial CAGR during the forecast period.

The United Kingdom herbal medicine market is segmented by product into powder, liquid/gel, tablets/capsules, and others. Among these, the powder segment held the highest share in 2024 and is expected to grow at a substantial CAGR during the forecast period. This is because of its versatility and ease of use, with its dose flexibility provided by powdered forms, users can tailor their intake to suit their requirements and preferences. Furthermore, compared to other dose forms, powdered medicines frequently have increased bioavailability, which accelerates absorption and could enhance efficacy, making them suitable for health-conscious customers looking for effective and powerful natural cures.

• The leaves segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period.

The United Kingdom herbal medicine market is segmented by source into barks, leaves, roots, and others. Among these, the leaves segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period. This is due to their therapeutic qualities, which include anti-inflammatory, detoxifying, and antioxidant benefits. Bioactive substances like polyphenols, flavonoids, and essential oils are abundant in leaves, which makes them appealing to consumers looking for natural substitutes who are health-conscious. The adaptability of leaves enables a wide range of uses in herbal formulations, such as tinctures, teas, extracts, and topical treatments, meeting a variety of medical requirements, and shows its importance.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom herbal medicine market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Body and Mind Botanicals
• B3 Labs Limited
• Ancient Wisdom
• U Services Limited
• Divine Herbal
• Others

Recent Developments:

• In February 2025, Pukka, the UK's leading herbal infusion brand, officially launched in India. Owned by Unilever, Pukka is known for its Ayurveda-inspired herbal teas that promote health and wellness. The brand was founded in 2001 by Tim Westwell and Sebastian Pole, who combined Ayurvedic principles with scientific research to create herbal blends.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom herbal medicine market based on the below-mentioned segments:

United Kingdom Herbal Medicine Market, By Theory

• Ayurveda
• Apitherapy
• Bach Flower Therapy
• Naturopathic Medicine
• Traditional Chinese Medicine
• Traditional Korean Medicine
• Traditional Japanese Medicine
• Traditional Mongolian Medicine
• Traditional Tibetan Medicine
• Zang Fu Theory

United Kingdom Herbal Medicine Market, By Product

• Powder
• Liquid/Gel
• Tablets/Capsules
• Others

United Kingdom Herbal Medicine Market, By Source

• Barks
• Leaves
• Roots
• Others