United Kingdom Hair Mask Market Size, Share, and COVID-19 Impact Analysis, By Product (Thermal Steam Mask, Steam-Free Mask), By Distribution Channel (Offline, Online), and United Kingdom Hair Mask Market Insights, Industry Trend, Forecasts to 2035

United Kingdom Hair Mask Market Insights Forecasts to 2035

• The United Kingdom Hair Mask Market Size was estimated at USD 23.65 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.94% from 2025 to 2035
• The United Kingdom Hair Mask Market Size is Expected to Reach USD 40.20 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, The United Kingdom Hair Mask Market Size is anticipated to Reach USD 40.20 Million by 2035, Growing at a CAGR of 4.94% from 2025 to 2035. The market is growing due to the high need for their nourishing and deep conditioning qualities, and hair masks have grown in popularity. Besides, customers prioritize beauty and personal care techniques; the movement toward self-care and health raises demand.

Market Overview

The United Kingdom Hair Mask Market Size refers to the broader hair care industry, focused on products that provide deep conditioning, repair, and nourishment for hair. These masks are typically used to treat damage from styling, pollution, and chemical treatments. It helps keep the scalp healthy, ensures shinier, softer, and more manageable hair, and lessens damage and hair loss. Additionally, dry, damaged, frizzy, and long hair can all benefit from its readily available cream and clay-based formulations at the moment. A hair mask is a deep-conditioning treatment that solves a variety of issues with hair, including frizz, dryness, breakage, and dullness. The concentration of healthy nutrients, including oils, proteins, and vitamins, is higher in hair masks than in conventional conditioners. A variety of hair mask formulations are available to address various hair types and issues, including fine hair, curly hair, and color-treated hair. The rising use of these products due to the surge in beauty consciousness, particularly among women, has made hair masks a popular hair care routine option. With a lot of brands offering hair masks featuring natural ingredients like coconut oil, shea butter, and argan oil, the market has grown quite competitive. Hair masks are becoming a common household item, with the goal of encouraging better hair, in keeping with the expansion of the beauty and personal care sector.

Report Coverage

This research report categorizes the market for the United Kingdom hair mask market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom hair mask market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom hair mask market.

Driving Factors

The growing emphasis on wellness, self-care, and at-home cosmetic treatments by consumers, especially in the wake of lifestyle changes brought on by the pandemic, is propelling the UK hair mask market. Trichologists, dermatologists, and social media influencers have raised awareness of hair health and scalp care, positioning hair masks as necessary treatments rather than sporadic pleasures. UK firms that prioritize sustainability and ethical sourcing profit from the growing demand for natural, vegan, and cruelty-free products. Furthermore, customers are seeking skincare-grade ingredients like hyaluronic acid, peptides, and niacinamide in hair masks, a trend known as "skinification" of haircare, which is increasing the markets attractiveness. Innovations in eco-friendly packaging, customized product offerings, and multi-benefit formulas are also assisting businesses in accommodating a range of hair types and concerns, increasing consumer interest and recurring business.

Restraining Factors

The market expansion slowed down due to the price sensitivity, growing inflation in high-end brands acquiring shelf space and awareness, problems finding ingredients can be related to skin-sensitive matters, environmental concerns over single-use plastic packaging, and the lack of strict laws.

Market Segmentation

The United Kingdom hair mask market share is classified into product, and distribution channel.

• The thermal steam mask segment accounted for the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United Kingdom hair mask market is segmented by product into thermal steam mask, and steam-free mask. Among these, the thermal steam mask segment accounted for the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This segment is driven by the growing desire from consumers for sophisticated, spa-like at-home hair care products. Customers looking for more potent treatments for dry or damaged hair, especially when they employ heat and steam to open up hair shafts, allowing nourishing chemicals to go deeper.

• The online segment held the highest market share in 2024 and is anticipated to grow at a substantial CAGR over the forecast period.

The United Kingdom hair mask market is segmented by distribution channel into offline, and online. Among these, the online segment held the highest market share in 2024 and is anticipated to grow at a substantial CAGR over the forecast period. This is because the ease of home delivery and the increased selection of products offered by online retailers have led to a shift in consumer behavior. Also, distribution channels are predicted to compete more fiercely in the future as e-commerce platforms enhance delivery capabilities and customer experiences.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom hair mask market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Faith in Nature
• Lush Ltd
• Revolution Beauty
• HairCompany UK
• Sabel
• Others

Recent Developments:

• In August 2025, UK consumers praised the £15 Wella Professionals hair mask, claiming that it leaves their hair feeling "salon soft" for days, especially for those who struggle with frizz. This type of customer excitement indicates a high need for affordable, high-quality hair treatments, a trend that is driving the growth of the hair mask industry.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom hair mask market based on the below-mentioned segments:

United Kingdom Hair Mask Market, By Product

• Thermal Steam Mask
• Steam-Free Mask

United Kingdom Hair Mask Market, By Distribution Channel

• Offline
• Online