United Kingdom Gift Cards Market Size, Share, and COVID-19 Impact Analysis, By Type (Closed-loop Card, Open Loop, E-Gifting, and Others Gift Card), By Price Range (High (above 400 US dollars), Medium (200-400 US$), Low (0-200 US$)), and United Kingdom Gift Cards Market Insights, Industry Trend, Forecasts to 2035

United Kingdom Gift Cards Market Insights Forecasts to 2035

• The United Kingdom Gift Cards Market Size Was Estimated at USD 45,348.24 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 11.01% from 2025 to 2035
• The United Kingdom Gift Cards Market Size is Expected to Reach USD 142,999.26 Million by 2035

According to a Research Report Published By Spherical Insights & Consulting, the United Kingdom Gift Cards Market Size is Anticipated to Reach USD 142,999.26 Million by 2035, Growing at a CAGR of 11.01% from 2025 to 2035. The rising demand for flexible gifting alternatives, growing e-commerce the appeal, and increasing digital penetration. Additionally, companies are increasing corporate usage by using gift cards as incentives and rewards.

Market Overview

The United Kingdom gift cards market refers to the industry that focuses on the creation, marketing, and use of prepaid cards that can be used to pay for goods and services instead of cash. These cards, which are available in both physical and digital forms, are well-liked for business rewards and personal gifts.  Growing customer need for easy, adaptable, and customized giving alternatives across the retail, e-commerce, and service sectors is propelling the market. The increasing use of digital means of payment and the growing attractiveness of personalized presents. Market potential is fueled by the growth of e-commerce and increasing corporate demand for employee rewards. Additionally, gift card purchases are influenced by holidays and other special occasions.  Reloadable and sustainable digital cards give companies an opportunity to be creative and draw in tech-savvy and eco-aware consumers from a variety of market segments. The development of personalized designs, real-time delivery choices, and digital and mobile gift cards.  The user experience is improved by personalization driven by AI and integration with mobile wallets.

Report Coverage

This research report categorizes the market for the United Kingdom gift cards market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom gift cards market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom gift cards market.

Driving Factors

The demand for each physical and e-gift cards has increased dramatically as e-commerce and digital payments have grown in popularity. Gift cards are becoming more and more popular among consumers due to their versatility, ease of use, and appropriateness for a range of situations. Additionally, buying and using gift cards is now simpler than ever due to the growth of mobile wallets and their integration with digital platforms. The market is still expanding because of seasonal sales, optimistic gift-giving customs, and a move toward contactless and customized solutions.

Restraining Factors

The concerns of security lapses and fraud, particularly with regard to digital cards. Adoption may also be hampered by consumers' ignorance of refund restrictions, hidden costs, and expiration dates. Additionally, recessions may result in less money being spent freely on luxuries like gift cards.

Market Segmentation

The United Kingdom gift cards market share is classified into type and price range.

• The closed-loop card segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period

The United Kingdom gift cards market is segmented by type into closed-loop card, open loop, e-gifting, and others gift card. Among these, the closed-loop card segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth can be attributed to expanding business incentives, growing use of digital gift cards, and increased budgeting in an environment of economic difficulties. Personalized gifts, expedited delivery, and convenience all increase demand and propel substantial development in the retail and business-to-business sectors.

• The low (0-200 US$) segment accounted for the highest revenue in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United Kingdom gift cards market is segmented by price range into high (above 400 US dollars), medium (200-400 US$), low (0-200 US$). Among these, the low (0-200 US$) segment accounted for the highest revenue in 2024 and is expected to grow at a significant CAGR during the forecast period. This is because of its cost, which enables a wide range of customers to use it for various circumstances.  Additionally, the rise in popularity of digital gift cards has contributed in the growth of this sector.  Low-value gift cards continue to be popular because consumers want affordable options and because digital platforms are accessible.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom gift cards market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Amazon.com, Inc
• American Express Company
• Apple Inc.
• Fiserv, Inc.
• Google LLC
• Hennes & Mauritz AB
• IKEA
• J. Sainsbury plc
• JD Sports (Pentland Group)
• PayPal, Inc.
• Sephora
• Others.

Recent Developments:

• In October 2024, Klarna launched its Gift Card Store in the UK, enabling consumers to purchase gift cards from brands like Airbnb, Argos, and IKEA using Klarna's Buy Now, Pay Later (BNPL) services or instant debit options. This move introduces flexibility for consumers and aims to capture a share of the £7 billion UK gift card market, projected to reach nearly £9 billion in 2025.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at UK, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom gift cards market based on the below-mentioned segments:

United Kingdom Gift Cards Market, By Type

• Closed-loop Card
• Open Loop
• E-Gifting
• Others Gift Card

United Kingdom Gift Cards Market, By Price Range

• High (above 400 US dollars)
• Medium (200-400 US$)
• Low (0-200 US$)