United Kingdom Functional Drinks Market Size, Share, and COVID-19 Impact Analysis, By Type (Energy Drinks, Fortified Juice, Sports Drinks, Dairy and Dairy Alternative Drinks, Functional/Fortified Water, and Others), By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Drug Stores/Pharmacies, Online, and Others), and United Kingdom Functional Drinks Market Insights, Industry Trend, Forecasts to 2035

United Kingdom Functional Drinks Market Insights Forecasts to 2035

• The United Kingdom Functional Drinks Market Size was Estimated at USD 6590.14 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 7.81% from 2025 to 2035
• The United Kingdom Functional Drinks Market Size is Expected to Reach USD 15072.66 Million by 2035

According to a research report published by Spherical Insights & Consulting, The United Kingdom Functional Drinks Market Size is anticipated to reach USD 15072.66 Million by 2035, growing at a CAGR of 7.81% from 2025 to 2035. A key factor propelling the expansion of the functional drinks business is growing awareness of the health advantages of consuming functional drinks enhanced with nutrients, including vitamins, minerals, and amino acids, among others.

Market Overview

The market for functional drinks in the UK includes non-alcoholic beverages designed to offer health advantages beyond simple flavor and hydration. These beverages, which are enhanced with bioactive components including vitamins, minerals, probiotics, adaptogens, and plant-based proteins, are designed to assist particular health objectives like increasing energy, fostering mental clarity, improving digestion, and strengthening immunity. Functional drinks are those that provide more health advantages than just simple nutrition and hydration. Functional drinks support a number of bodily processes, such as immune system performance, weight control, digestive health, and heart rate regulation. Although the availability of different nutrients, such as raw fruits and vegetables, amino acids, vitamins, and minerals, also aids in boosting cholesterol levels, mental energy, bone health, and eyesight and eye health. Furthermore, customer buying habits are influenced by the rise of clean-label, organic, and non-GMO items. Fruit juices are predicted to increase demand for functional drinks in the upcoming years, since consumers prefer them to carbonated drinks.

Report Coverage

This research report categorizes the market for the United Kingdom functional drinks market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom functional drinks market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom functional drinks market.

Driving Factors

The market for the United Kingdom functional drinks is boosted by a high concern about their health and a preference for natural and probiotic products. The local market for functional drinks also reflects developments in plant-based choices and sports nutrition, primarily centered on local and key football clubs. Besides, searching for sustainable qualities and functional benefits in their beverage choices is driving the market for functional drinks. Technological innovations in the market for functional drinks are boosting their revenue by filtering methods, blockchain, automation, and robotics. Such technology facilitates supply chain management by assisting with data tracking and transparency, which improves the market growth opportunities and product sustainability. Moreover, younger consumers with particular dietary requirements are among the wider audiences that drive the market growth.

Restraining Factors

The market expansion could be limited by the regulatory barriers that can hinder innovation and raise conformity costs, making it difficult for companies to adhere to these strict requirements, with uncertainties in the supply chain network.

Market Segmentation

The United Kingdom functional drinks market share is classified into type and distribution channel.

• The sports drinks segment accounted for a significant share in 2024 and is projected to grow at a rapid pace during the forecast period.

The United Kingdom functional drinks market is segmented by type into energy drinks, fortified juice, sports drinks, dairy and dairy alternative drinks, functional/fortified water, and others. Among these, the sports drinks segment accounted for a significant share in 2024 and is projected to grow at a rapid pace during the forecast period. The UK is known as the home of football, cricket, and F1, with other great sporting events and academies. Further, increased participation in games and sports is resulting in a growing number of talented athletes and sportspersons, which drives the segment growth. Further, the growing number of fitness facilities and health clubs, as well as the growing consumer interest in fitness, holds the dominant command.

• The hypermarkets/supermarkets segment dominated the market in 2024 and is anticipated to grow at a substantial CAGR over the forecast period.

The United Kingdom functional drinks market is segmented by distribution channel into hypermarkets/supermarkets, specialty stores, drug stores/pharmacies, online, and others. Among these, the hypermarkets/supermarkets segment dominated the market in 2024 and is expected to grow at a substantial CAGR during the forecast period. The need for online sales of functional drinks is being driven by the growing usage of online platforms and the accessibility of user-friendly shopping applications for purchasing daily necessities. Online distribution is becoming more popular due to its cost-effectiveness and convenience, as well as the hectic lifestyles of working women in developing countries.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom functional drinks market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Functional Drinks Club
• The Protein Works
• Belu
• Firefly Tonics
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom functional drinks market based on the below-mentioned segments:

United Kingdom Functional Drinks Market, By Type

• Energy Drinks
• Fortified Juice
• Sports Drinks
• Dairy and Dairy Alternative Drinks
• Functional/Fortified Water
• Others

United Kingdom Functional Drinks Market, By Distribution Channel

• Hypermarkets/Supermarkets
• Specialty Stores
• Drug Stores/Pharmacies
• Online
• Others