United Kingdom Fruits and Vegetables Market Size, Share, and COVID-19 Impact Analysis, By Product (Fresh, Dried, and Frozen), By Distribution Channel (Supermarkets/Hypermarkets, Grocery Stores, and Online Channel), and United Kingdom Fruits and Vegetables Market Insights, Industry Trend, Forecasts to 2035.

United Kingdom Fruits and Vegetables Market Insights Forecasts to 2035

• The United Kingdom Fruits and Vegetables Market Size was estimated at USD 21.24 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.12% from 2025 to 2035
• The United Kingdom Fruits and Vegetables Market Size is Expected to Reach USD 33.12 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the United Kingdom Fruits and Vegetables Market Size is anticipated to reach USD 33.12 Billion by 2035, The growing at a CAGR of 4.12% from 2025 to 2035. The increasing vegan and vegetarian tendencies, a rise in the demand for locally grown and organic produce, growing health consciousness, and government programs encouraging a healthy diet in common areas like hospitals, schools, and hospitals.

Market Overview

The United Kingdom fruits and vegetables market refers to the industry includes growing, distributing, and eating fresh, frozen, tinned, and indigenous fruits and vegetables. For the purpose to meet demand from consumers, it incorporates both indigenous farming and imports. The market serves the retail, restaurant, and processing industries and supports a variety of applications, including direct consumption, culinary ingredients, and the production of value-added food products. It is driven by health awareness, sustainability trends, and changes in diets. Increasing demand from consumers for sustainably produced, locally grown, and organic food. Government support for healthy eating programs, dietary changes toward plant-based foods, and growing health consciousness all increase market demand. Better accessibility, longer shelf life, and a wider reach are all made possible by advancements in packaging, cold chain logistics, and e-commerce platforms, particularly among the UK's urban and health-conscious populace. AI-based crop monitoring, hydroponics, and vertical farming are some instances of mart farming methods. The sector is also changing due to developments in cold storage systems, blockchain for supply chain transparency, and sustainable packaging, which guarantee fresher produce, fewer waste streams, and more trust among customers in product quality.

Report Coverage

This research report categorizes the market for the United Kingdom fruits and vegetables market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom fruits and vegetables market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom fruits and vegetables market.

Driving Factors

The increasing consumer awareness of health issues and promoting the use of organic and fresh produce. The desire for more nutritious foods has increased as a consequence of increasing understanding of lifestyle disorders including diabetes and obesity.  Market expansion is further supported by government programs encouraging healthy eating and balanced diets in public institutions includes schools. Significant contributions have been contributed by the increasing number of vegans and vegetarians as well as the rising popularity of plant-based diets.  Fruits and vegetables are now more widely available because of advancements in agricultural techniques, better supply chain logistics, and the growing popularity of online grocery shopping, which has increased market expansion overall.

Restraining Factors

The supply chain interruptions, reliance on certain seasons, and increased expenses for manufacturing and shipping.  Fresh produce's steady availability and affordability are further hampered by post-Brexit trade issues, inadequate cold storage facilities, and consumer price sensitivity, which has an impact on market stability and expansion.

Market Segmentation

The United Kingdom fruits and vegetables market share is classified into product and distribution channel.

• The fresh segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United Kingdom fruits and vegetables market is segmented by product into fresh, dried, and frozen. Among these, the fresh segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth can be attributed to increasing demand for fresh produce as a consequence of growing health consciousness, a preference for minimally processed meals, issues related to sustainability, and the growing acceptance of plant-based diets.

• The supermarkets/hypermarkets segment accounted for the largest revenue in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United Kingdom fruits and vegetables market is segmented by distribution channel into supermarkets/hypermarkets, grocery stores, and online channel. Among these, the supermarkets/hypermarkets segment accounted for the largest revenue in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth is driven by efficient supply networks, a broad range of products, affordable prices, and ease of use. Strong foot traffic and marketing tactics by supermarkets like Tesco and Sainsbury's increase consumer preference for purchasing fresh food from these establishments.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom fruits and vegetables market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Total Produce
• Fresca Group
• Poupart
• Fyffes
• Berry Gardens
• Greenvale
• QV Foods
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at UK, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom fruits and vegetables market based on the below-mentioned segments:

United Kingdom fruits and vegetables market, By Product

• Fresh
• Dried
• Frozen

United Kingdom Fruits and Vegetables Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Grocery Stores
• Online Channel