United Kingdom Fresh Herbs Market Size, Share, and COVID-19 Impact Analysis, By Application (Food Industry, Cosmetics, Pharmaceuticals, Agriculture, Home Gardening), By Distribution Channel (Supermarkets/Hypermarkets, Online Retail, Convenience Stores, Direct Sales, Specialty Stores), and United Kingdom Fresh Herbs Market Insights, Industry Trend, Forecasts to 2035

United Kingdom Fresh Herbs Market Insights Forecasts to 2035

• The United Kingdom Fresh Herbs Market Size was estimated at USD 210.34 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 9.16% from 2025 to 2035
• The United Kingdom Fresh Herbs Market Size is Expected to Reach USD 551.45 Million by 2035

According to a research report published by Spherical Insights and Consulting, the United Kingdom Fresh Herbs Market is anticipated to reach USD 551.45 million by 2035, growing at a CAGR of 9.16% from 2025 to 2035.  The main factors propelling the market's expansion are growing consumer desire for packaged fresh herbs and increased awareness of the health benefits of fresh herbs.

Market Overview

The United Kingdom fresh herbs market refers to the business focused on the production and distribution of plant material without any lack of quality content. Herbs are additionally loaded with concentrated nutrients and health advantages, such as anti-inflammatory and antioxidant properties, as well as naturally freshening breath. The market for fresh herbs is also anticipated to rise as a result of the increasing appeal of cross-cultural cooking. Additionally, it is anticipated that the growing demand for packaged fresh herbs will drive the market. The popularity of living herbs in pots is rising due to young consumers' growing adoption and the need for highly specialized herb growers to stand out from traditional producers with glass or plastic greenhouses, to ultra-modern vertical gardens to small-scale rooftop farmlands in urban areas. The growing demand for real ethnic cuisines and greater awareness of their health advantages are driving the market's rapid expansion.

Report Coverage

This research report categorizes the market for the United Kingdom fresh herbs market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom fresh herbs market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom fresh herbs market.

Driving Factors

The market for United Kingdom fresh herbs is major influenced by the explosive growth and the significant investments made by top players with a high need for fresh herbs and growing focus on sustainability. Moreover, technological developments in agriculture, such as hydroponics and vertical farming, are making it possible to produce enormous amounts of fresh herbs with little water and less soil. The strong demand for fresh herbs in the food and beverage sector is another important driver of development as customers look for more natural and healthful eating options. Besides, the UK is also known for its high and sophisticated culinary applications across the world that might catch the attention of the key market players, which also fuels the business development.

Restraining Factors

The market growth could be hindered due to fluctuating fresh herb prices, general environmental factors such as droughts, floods, and rainfall mostly govern the production of herbs, mismatch between supply and demand. Further, concerns related to shelf life, competition among the alternative processes, and industry players impacts the herbs market growth.

Market Segmentation

The United Kingdom fresh herbs market share is classified into application, and distribution channels.

• The home gardening segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period.

The United Kingdom fresh herbs market is divided by application into food industry, cosmetics, pharmaceuticals, agriculture, and home gardening. Among these, the home gardening segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period. This segment pretends to hold their position, being driven by sustainability concerns, economic factors, and a desire for wellness. Further, high disposable income among consumers and rising preference for home décor in urban areas are driving by adoption of container gardening, hanging planters, and vertical gardens to turn balconies, terraces, and little yards into verdant areas.

• The supermarkets/hypermarkets segment accounted for the largest market share in 2024 and is projected to grow at a remarkable CAGR during the forecast period.

The United Kingdom fresh herbs market is segmented by distribution channel into supermarkets/hypermarkets, online retail, convenience stores, direct sales, and specialty stores. Among these, the supermarkets/hypermarkets segment accounted for the largest market share in 2024 and is projected to grow at a remarkable CAGR during the forecast period. This is because of shifting culinary trends, medical issues, and consumer tastes. The market for supermarkets and hypermarkets is growing, essential to satisfy consumer demand for convenient, organic, and fresh herb options.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom fresh herbs market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• R and G Fresh
• Rocky Fresh Produce Ltd
• Vitacress
• Blackdown Growers
• Herbs Unlimited
• Others

Recent Developments:

• In January 2024, Herbs Unlimited, a North Yorkshire-based company, partnered with James Hall & Co. Ltd. to provide Northern England Spar outlets with a variety of fresh herbs. To improve the freshness and sustainability of the product offerings, the partnership intends to supply consumers with premium, regionally grown herbs, such as basil, chives, coriander, curly parsley, mint, and rosemary.

• In July 2023, Fresh Direct partnered with Fischer Farms to introduce a range of British-grown herbs and leafy greens. These herbs, including basil and watercress, are cultivated in Fischer Farms' state-of-the-art vertical farm in Norwich. This collaboration aims to enhance supply chain sustainability by reducing the need for long-distance transportation and ensuring year-round availability of high-quality produce.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom fresh herbs market based on the below-mentioned segments:

United Kingdom Fresh Herbs Market, By Application

• Food Industry
• Cosmetics
• Pharmaceuticals
• Agriculture
• Home Gardening

United Kingdom Fresh Herbs Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Online Retail
• Convenience Stores
• Direct Sales
• Specialty Stores